What is the difference between Baidu search promotion and online alliance promotion?

What is the difference between Baidu search promotion and online alliance promotion?

Difference 1: Different concepts

1. Baidu search promotion

In short, it is a general term for promotional activities such as landing, ranking, jingjia, and optimization on search engines for the purpose of publicity. Baidu search promotion relies on different types of search engines. Different types of search engines present different characteristics of search promotion.

2. Baidu Union Promotion

Baidu Union Promotion uses 300,000 high-quality websites as its promotion platform. It helps clients lock in their target groups through a variety of targeted methods, and displays their promotional information in a variety of styles on various web pages browsed by the target groups, producing a deep and lasting impact on their entire online experience, effectively increasing their sales and brand awareness.

Difference 2: Different display methods

1. Baidu search promotion display method belongs to in-site advertising and is limited to text advertising.

2. Baidu Union Promotion will be displayed on the web pages browsed by the client's target audience in the form of pictures, animations, texts, etc., fully enhancing the brand awareness of the client's company and stimulating purchases from the target audience.

Difference 3: Different bids

In terms of cost per click, Baidu search promotion is much more expensive than alliance promotion.

Difference 4: Regional accuracy of delivery

Online Union Promotion can be accurate to the city or municipality, while Baidu Promotion can only be accurate to the province, so Online Union Promotion can target your customers more accurately.

Difference 5: Different delivery platforms

Baidu search promotion can only be placed on Baidu, while online alliance promotion aggregates 300,000 high-quality websites, with more diversified delivery platforms.

Difference 6: Different time to take effect

Search promotion: quick results and direct business promotion.

Network alliance promotion: It takes a long time to take effect, but it is suitable for promoting brand image and can also bring in business.

The above six points are the differences between Baidu search promotion and Baidu Union promotion. Let’s talk about the connection between the two.

connect:
Online alliance promotion is an extension and supplement to search promotion. It gathers together users whose needs are not met through Baidu search promotion and conducts secondary marketing.