The four major advantages of Baidu Union Promotion are massive and high-quality media resources. The Union can currently cover more than 95% of Chinese netizens, with more than 8 billion display opportunities every day. The alliance sites promoted by the online alliance are very large, covering nearly 25 first-level industry representative websites, and the total number of franchised cooperation websites exceeds 600,000. Although the online alliance sites are constantly changing, with websites entering and exiting, the online alliance adopts a five-star rating mechanism to ensure the highest quality media resources, so that every penny spent by business owners is worthwhile. Below, Feng Chao from Dongguan Network Promotion has compiled a list of industry-representative websites currently available on Baidu Alliance for your reference. How to turn off Baidu Alliance promotion? Precise audience targeting method. Network alliance promotion can achieve precise targeting of the target audience of business owners by relying on Baidu's huge database of Internet users' behavior and precise targeting technology. At present, the targeting method of online alliances is mainly based on the basic attributes, interests and hobbies of netizens and specific online behaviors to lock in the target audience. The basic attributes of netizens include where they come from (region) and their gender. Interests and hobbies are analyzed based on netizens’ search and browsing behaviors over a period of time to identify the interests and hobbies of the target audience. Specific behaviors of Internet users include Internet search behaviors, Internet browsing behaviors, and behaviors of Internet users visiting websites. With the help of the precise audience targeting method of the online alliance, business owners can follow the behavior of netizens on the Internet, accurately find the target audience, and convey the business owner's promotional information to the audience group that is interested in it, thereby winning the most effective display opportunities for the business owner. The rich and diverse creative forms of affiliate marketing can display the company's promotional information in the form of pictures, animations, texts, etc. on the web pages browsed by the target audience. Compatible with search promotion creative style text and up to 19 sizes of picture/animation creativity can vividly interpret corporate promotion information. Currently, the creative display forms of online alliance promotion are mainly fixed embedding, floating and video patches. There is also a display form with strong brand memorability: verification code. Three promotion forms: floating/fixed/patch. Creative text is compatible with search promotion. Creative format supports text/picture/animation and other creatives. Up to 19 sizes of pictures/animations are supported. Online tools support, making it easy to create picture/animation creatives. Effective promotion cost control. Compared with traditional media payment methods such as layout size and delivery frequency, Baidu Union Promotion provides the most economical payment method, CPC (Cost-per-click) billing. Payment is only made when the company's promotional information is clicked by interested potential customers. No payment is made if there is no click, but the massive exposure obtained on the affiliate website is free. Get massive exposure for free, effectively stimulate customers' purchasing desire and improve brand image; effective clicks bring in potential customers and directly increase product sales; pay based on clicks from potential customers, no charges if no clicks. One point that needs to be emphasized and noted is that the display of the verification code is not charged based on clicks, but only based on the number of correct outputs. There is no additional charge for clicking on promotional information. 1. Which one is better, Baidu or Alibaba? Baidu is a bit expensive. Alibaba and Baidu each have their own advantages and disadvantages. It depends on what products you make and the customer groups you are targeting, and then consider the platform characteristics comprehensively. If the budget is sufficient, Baidu and Alibaba can do it together~ To put it simply, the relationship between Baidu and Alibaba is like that between a specialty store and a supermarket. No... |
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