Ten tips for short video titles

I believe everyone knows the importance of short video titles. Not only can they retain viewers and increase the playback volume of short videos, but they can also guide users to like, comment and leave messages, thereby promoting video interaction rates.

So the question is, how can we write a good short video title?

Today I have summarized 10 tips for writing short video titles. Come and have a look~

Tips for writing short video titles 1: Hit the pain point

Directly give a pain point topic, and through the interpretation of viewpoints in the video, stimulate users' interest and guide them to continue watching, while also stimulating users to comment in the comment section.

Title writing example:

"If a woman is too strong, will the marriage really be unhappy?"

The title directly raises a question that women are more concerned about: "If a woman is too strong, will the marriage really be unhappy?" No matter whether they are male or female fans, all users will be interested in this topic, because everyone will face marriage and the question of whether girls should be stronger or gentler in marriage. Therefore, such a title can not only increase the video completion rate, but also stimulate users to leave comments.

Short video title writing skills 2: empathy and resonance

Short videos that evoke empathy and resonance can allow fans to repeatedly think about “Do I have similar situations in my life?” At the same time, such short videos are also more likely to increase fan interaction.

Title writing example:

"People who don't love you don't care about all those details, but people who love you can't stop once they start to love you, don't you agree?"

From the number of likes and comments on this short video, it is not difficult to see that short videos that evoke empathy and resonance can indeed increase the completion rate and interaction rate of short videos.

How to match the video itself with the title of empathy and resonance?

The first thing is to attract the user's attention, and the second is to give a reversal answer in the video.

Short video title writing skills 3: Skeptical affirmation type

Doubt: Give a doubt, a question mark in the short video title;

Affirmation: Give the answer in a short video.

Attract users to watch and interact through the interaction of titles and short video content. However, it should be noted that the title is a doubt and the video is a positive answer.

Title writing example:

"A comparison of alternative family cars. This car actually beats the Corolla and the Sagitar?"

Friends who often pay attention to cars may find out that Corolla and Sagitar are always far ahead in the sales of our family cars. With such a short video title, it is suspected that this car has won over Corolla and Sagitar, so users will watch this video with this skeptical eye.

Tips for writing short video titles 4: Quick implementation

Tell users that this thing is very easy to achieve. Because of the guidance of "easy to achieve", it is easier to attract users to read on. You can use words such as "just" and "only" to emphasize this.

This type of title is very suitable for short videos of the following types: grass-roots, technology sharing, and knowledge sharing.

Title writing example:

“It only takes 3 steps to make this easy snack. It’s healthier to make it yourself.”

What kind of method and way can make it easy for us to make a small snack at home?

Short video title writing skills 5: time continuity

Tell users that you have a time limit and guide them to click on your homepage to watch other videos. This is very suitable for short video accounts that continuously output the same type of content.

No matter what industry you are in: beauty, clothing, daily consumer goods or fresh food, you can set a time-series title based on your industry.

For example, if you see "The 137th day I cooked for someone else's husband", would you want to click in to take a look? Why is it cooking for someone else's husband? In fact, if you click in, you will find that it is actually a single female restaurant owner.

Title writing example:

"The 137th day of the kindergarten story time..."

Short video title writing skills 6: essential skills

When writing titles for all short videos about essential skills, you should use words like "must" or "must do this" to give users a strong hint that this video is related to you and is written for you. If you want to xxx, you must have these.

Title writing example:

"7 truths about human nature that you must understand. If you understand them, you will be a winner in life"

Short video title writing skills 7: problem-solving

Everyone has a common understanding and a topic that resonates with them, and then they come up with solutions to the problem. Help friends who have certain problems or may encounter these problems, tell them how to solve them, and attract users to watch.

Title writing example:

"One trick teaches you what type of problem you can solve"

“How can a short person look like he is 180 meters tall?”

"One trick to teach you how to deal with green tea and choose a good man"

Short video title writing skills 8: Exclusive revelation type

In fact, these are some problems that we encounter in our daily lives and want to solve, but don’t know how to solve them. Exclusive and revealing titles are very attractive to fans and users to read and are willing to help us forward them.

This type of short video title is suitable for us to share some content, knowledge, and some little secrets.

Title writing example:

"I'm afraid my parents will see my chats, so I'm only telling you these passwords..."

Short video title writing skills 9: Absolute affirmation

"I promise you" and "You can definitely do it" and similar words are often used in the titles of such short videos. "Is there any way that I can definitely do it? Since you are so confident, I want to see what your method is."

If the content of your short video is an exclusive secret that can definitely be achieved by others and can guarantee that others can achieve it and like it, then you can choose this kind of short video title.

Title writing example:

"I'll give you a recipe for braised chicken, I guarantee you'll enjoy it from the beginning of the year to the end of the year"

Short video title writing skills 10: high proportion reference type

What is the usual feeling when something with a high probability of happening? I want to see why others can't do it, and I want to try and see if I can do it.

This type of title can easily attract users to finish reading and will also generate good interactions, making it very suitable for promoting the completion rate and interaction rate of short videos.

Title writing example:

“99% of people can’t do this.”

I will share the tips for writing short video titles here. Although title writing cannot be ignored, the content of the short video is more important than the title of the short video. No matter how well-written the title is, it will be difficult to generate conversions if the content is not good.

Author: Short Video Operation Diary

Source: Short Video Operation Diary