How to bid on Baidu? How to do Baidu bidding promotion?

With the arrival of 2021, it has become increasingly difficult for Internet personnel. Originally, it only cost a few yuan or tens of yuan to obtain a resource, but now the cost is getting higher and higher. So how to do Baidu bidding? How to do Baidu bidding promotion? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to bid on Baidu? How to do Baidu bidding promotion?

It is not difficult to do Baidu bidding, but it is not easy either. If you do not master the correct methods and rules, bidding promotion is still difficult to do. You will be completely in the dark and the actual effect will certainly not be ideal. Therefore, if you want to do a good job in bidding promotion, you must learn and communicate with senior predecessors.

1. Promotion plan level setting: plan name setting, generally divided into PC and mobile plans, and plan budget setting, which varies depending on the plan. It is very important to set the promotion period and the delivery area.

2. Unit level settings. The unit is a level under the plan level. The unit name settings and negative keyword settings include precise negative keywords and common negative keywords. Unit mobile ratio bidding means that the mobile bid is equal to the mobile ratio multiplied by the keyword bid. There is also the unit bid, which only requires a number greater than zero to be set, and has no effect on the bid.

3. If there are keywords in the unit , the keywords need to be expanded in the promotion assistant, and the access URL and mobile access URL should also be set. There are also keyword bids. Matching method settings. In the same unit, keywords are set according to the principle of same meaning and similar structure.

4. Keywords also need to set the matching method , which is very important. Generally, the matching method is determined by the part of speech. There is one matching method for brand words, one matching method for industry words, one matching method for traffic words, etc. The matching method can also be determined based on the length of the word.

5. The creative writing includes three parts : title, description 1 and description 2, access URL and display URL. These are all to be filled in.

6. Creative writing principles : ensure authenticity and credibility, do not contain black words, and ensure relevance, popularity, fluency, and attractiveness.

How to do Baidu bidding promotion?

1. Correct bidding practice mentality

2. Data analysis is a basic skill for bidders

3. Strengthen your optimization logic

The above is how to do Baidu bidding? How to do Baidu bidding promotion? In fact, the most feared thing about Baidu bidding is the poor actual effect. Once losses occur, it is easy for everyone to develop a counter-wind mentality. Jimifeng Technology is an Internet company focusing on bidding agency operations, bidding account opening and other businesses. When it comes to bidding operations, Jimifeng Technology is your first choice.

People who read this article also read:

How to open an account for Baidu bidding and how much does it cost?

How to optimize old SEM accounts? How to optimize Baidu promotion account?

Ideas for building a Baidu promotion account, how to build a Baidu search engine account?