How much does it cost to do Baidu bidding promotion?

How much does Baidu bidding promotion cost?

How much does Baidu promotion cost depends mainly on how the customer spends it. It is normal for companies with large budgets to spend several million dollars a year. The reason they dare to spend so much is that for the companies, spending the money is worthwhile and will ultimately make money. However, for some companies with smaller budgets, they can control their budgets based on their actual business conditions, and it is normal for them to spend only a few thousand or tens of thousands a year.

How much you spend on Baidu promotion depends mainly on the company's own business and the degree of competition in the industry. It is also related to the ability of the person responsible for operating the SEM promotion account. After all, if you want a better ROI, you need certain experience and skills. Baidu SEM promotion is a technical job that involves many things. The quality of SEM technical capabilities will also affect the final cost.

Let’s take a closer look at how much it costs to promote on Baidu.

If your company is located in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Dongguan, Tianjin and other regions, you only need to deposit 6,000 yuan to open an account for promotion (including 1,000 yuan service fee and 5,000 yuan promotion fee). For enterprises other than the above-mentioned areas, the pre-deposited promotion fees vary from place to place and you need to consult the local Baidu promotion partner agent. If you don't know who your local agent is, you can call 400 numbers for free for consultation and account opening: 400-806-0075 and 400-806-0053.

How much does it cost to open a Baidu account? It has been mentioned above. Next, let’s take a look at how much does Baidu promotion cost?

When it comes to specific promotion, if you don’t understand the billing rules of Baidu promotion, it is recommended that you understand them first. The details are as follows:

Billing method:

Generally speaking, the price per click = (the next person's bid * the next person's quality) / the quality of this keyword + 0.01. If the keyword ranks last among all promotion results, or there is only one promotion result that can be displayed, the click price will be the lowest display price of the keyword.

Only clicks are charged, and unlimited impressions are free; the fee is only 1 cent more than the next person. It fully reflects the competitiveness of enterprises. Just bidding cannot get the best position, so it avoids "monopoly by wealthy enterprises". Give more companies a fair chance to compete. As long as the promotional information is of high quality and more in line with the needs of potential customers, they can get a good position.

Customers can see in the statistical report who made each click, how much money was spent, and where the click went, which is reliable and secure. Companies can set their own spending limits in the system regardless of how much they want to spend.

Because the price of a single click on a keyword is different in different industries, how much money Baidu promotion will ultimately cost depends on how the promotion company spends it.