November marketing hotspot calendar!

The upcoming November has many marketing hot spots, in addition to Double Eleven, there are Thanksgiving, Black Friday...

Especially facing Double Eleven, the week with the biggest promotion in the year, are you ready? Have you planned the event? Have you got the details under control? Is the proposal attractive enough?

Look, the thoughtful Lanlan is online again at the critical moment~The marketing hotspots in November are presented to you, so remember to plan your marketing activities in advance!

Popular nodes in November

Hot marketing events : Halloween, Winter Clothing Festival, Double Eleven, Thanksgiving, China Dream Day

Important festivals and solar terms : Beginning of Winter, Light Snow

Marketing keywords : shopping, carnival, gratitude, dream, growth

Halloween

Date : November 1

Keywords : cross-dressing, pumpkin, ghost

Suitable categories : All categories

Recommended features : posters, voting, mini games

Halloween is the common name for All Saints' Day, a traditional Western festival held on November 1st. The eve of Halloween on October 31st is the most lively time of the festival.

1. Choose the marketing direction according to the brand tone: cuteness, horror, real-life cosplay, food, posters, etc.

2. Educational institutions can launch activities such as pumpkin lantern DIY and Halloween theme cake DIY.

3. E-commerce retailers can plan promotional activities through "lucky bags" and "Halloween games".

4. Beauty products and beauty apps can customize some Halloween-themed makeup and filters: such as vampire makeup, witch costumes, or dark fairy tale characters from classic movies.

Double Eleven

1. Main event time : November 11 (extended to October 29-17)

2. Preparation : Complete the activity plan and process design, poster production, prepare relevant materials and arrange personnel division of labor before October 28

3. Marketing keywords: spending sprees, promotions, and eating dirt (in line with the shopping atmosphere of Double Eleven, complaining about daily life such as spending sprees and eating dirt, while promoting rational consumption and the habit of buying just-needed items, launching the most favorable activities of the year, and giving consumers a rational and cost-effective consumption feeling)

Double Eleven Event Planning - "Shop like crazy, if you can't make up for it, I'll make up for it"

1. Publish the activity process micro-magazine and circle of friends

The theme of the event is " Shop as much as you can, if it's not enough, I'll make up for it ".

Micro-magazines and Moments emphasized the benefits of the event (add WeChat and join the group during the event warm-up period, receive cash red envelopes every day, and when you go to the store on the event day, the "red envelopes will expand 10 times" and can be used as cash. There is no threshold, and up to 10 red envelopes can be used each time.) Even if you don’t buy anything, it’s good to grab a red envelope, which echoes the theme.

2. Activity process

① Starting from November 1st, the WeChat customer service account began to create a group, and all shopping guides entered a unified Double Eleven event temporary group. After obtaining the consent of consumers, they were guided into the group. After the event ended, the group was disbanded;

② A fixed amount of red envelopes will be distributed starting from 9 am to 8 pm every day (depending on the number of people in the group, the number of red envelopes is 70% of the total number of people, and the amount of red envelopes varies from 8.88/15.8/16.8/18.8). They will be distributed on time every day. The quantity is limited, and first come first served! ! !

③Activity days: The first wave is on November 8/9/10, and the last wave is on November 15/16/17;

④ The group will have a 30-45 minute live broadcast every day. The content of the live broadcast includes: how to play and content of the activity (product advantages and plans), and make a chart (category, product name and specifications, normal price, online activity price, Double Eleven price, usage cycle) and send it to the group. Everyone can check what they want one by one and prepare a shopping list in advance.

⑤ The gifts in the activity plan should preferably be formal products or practical peripheral gifts. Avoid giving gifts that are close to expiration, useless, or of low quality. If you want to give gifts, give good ones. If there are no more ideal gifts, reduce the price;

⑥ There should be an appropriate distinction between the first and second waves of activities. The customers coming from the first wave of activities are relatively accurate and have considerable purchasing power, so the first wave of activity products are mainly big brands, consumables and new products, while the second wave is mainly hot products.

Note: Stores must set up different promotional atmospheres before November 1st based on the two waves of activities.

Thanksgiving Day

1. Main event time : November 25 (extended to November 23 to 28)

2. Preparation : Complete the activity plan and process design, poster production, prepare relevant materials and arrange personnel division of labor before November 21

3. Marketing keywords : Gratitude (with "gratitude" as the theme, let everyone understand the meaning of Thanksgiving, and organize family parent-child activities)

Thanksgiving Event Planning - "Confession of Love"

1. Publish the activity process micro-magazine and circle of friends

The micro-magazine and WeChat Moments emphasize that in order to cultivate children's ability to love, we can create various environments that allow children to boldly express their gratitude to their parents, teachers, and friends, while also improving their communication, social, and drawing skills!

2. Activity process

①Publish the registration link, and pay 1 yuan in advance to participate in the "Love Confession" parent-child painting event on the 25th

② After successful registration, you can post a video or picture of thanking your family, teachers or friends on WeChat Moments, and then you can go to the store to receive a free "love confession gift" (a product trial package with the word "love" in the brand name) and 2 100 yuan consumption coupons by showing the screenshot of WeChat Moments

③On the day of the event, the host briefly explains the origin, customs and significance of Thanksgiving, and then each family is given a "love confession" drawing card (A4 size, custom-made, with store logo). Parents help their children draw a picture related to the theme on the blank space of the drawing card (such as parents taking care of themselves, teachers teaching themselves, etc.)

④ After the painting is finished, the parent gives the child an encouraging hug in front of the display board (as shown below) (the parent needs to squat and hold for 6 seconds). The photographer takes the painting made by the parent and the child and captures this heartwarming scene.

3. Notes

Prepare relevant materials for Thanksgiving lectures in advance, and customize drawing cards with store logos in advance.

As for other festivals and solar terms, activities that take advantage of the situation

If you need it, you can chat with me privately~

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There are only two months left in 2021

As a marketer

Hurry up and seize the marketing hot spots every month

Beginning of Winter/Light Snow

Hot Index : ★★★★★

Date : November 7/November 22

Keywords : cold, winter, keeping warm, dumplings

Suitable categories : All categories

Recommended features : poster, H5

1. The beginning of winter means the arrival of cold weather, and winter products begin to appear, such as autumn trousers, quilts, scarves, gloves, heating equipment, etc. You can take advantage of the beginning of winter to carry out promotional activities, winter new product launches and other publicity activities.

2. During the solar terms, businesses can make posters on relevant topics and post them on WeChat Moments to achieve publicity effects.

3. With "warmth" as the theme, you can set up some gift strategies, such as giving away samples when buying a skin care set, cotton socks when buying clothes, gloves when buying scarves, winter slippers when buying shoes... After the order is settled, you can get coupons, points, etc. It allows users to feel a strong sense of warmth and at the same time helps merchants complete order conversions.