Case study of making money through SEO of regional websites for confinement nanny and housekeeping services!

As long as you have some experience in making money on the Internet, you can make a profit through some part-time jobs. If you have accumulated SEO skills, you can use this technology to face the sea and enjoy the spring flowers. Maternity nanny websites generally rank for regional keywords, and such websites have very good conversion rates. In your spare time, you can make money through SEO and earn 5,000 yuan a month. Isn’t that a little happiness?

As people's living standards have continued to improve in recent years, the confinement nanny industry has become popular. In order to have a better quality of life, many mothers choose to hire a confinement nanny to help take care of their children during the confinement period. Especially for first-time mothers, they don’t know many ways to take care of children. As the older generation gets older, they are no longer able to take care of the mother and baby for a whole month. So this industry has become very popular. For example, this month, our baby was born, and my wife also hired a confinement nanny to help.

Case study of making money through SEO of regional websites for confinement nanny and housekeeping services!

What we are going to talk about this year is the confinement nanny project. How to operate it? A confinement nanny usually works 26 days a month, and the starting price in coastal areas is 7,800 yuan. The confinement nanny we hired is an experienced nanny who has been working for ten years, and she charges 9,800 yuan a month. As I became more familiar with the confinement nanny, I inquired about the situation of the confinement nanny being charged a commission by the company. I asked: the more conscientious confinement centers charge 1,000 yuan for each order, no matter how much the order is, they will charge 1,000 yuan. What's worse is that they will charge 30% of the commission of the confinement nanny's order, which means if the order is 10,000 yuan, they will charge 3,000 yuan.

In Guangdong, many confinement nannies are from inland areas or the Northeast. They are charged 30% on the price, but as long as they can earn commission, they will endure it. I even found something very interesting, that is, even though the confinement nanny’s service is particularly good, and the employer referred her friend to this confinement nanny, this confinement nanny still has to make money for the confinement center. Why? The confinement nanny’s reply was, “Once I receive an order, it will take a month. I won’t tell the company and I will do it on my own. After a month, the confinement center will know that you must have gone to take private orders, so they will not be so kind to give you orders next time. Unless there is a real shortage of people or the unit price of the order is not very good, they will give the job to this confinement nanny. Therefore, in order to have stable orders in the long term, the confinement nanny will let the company take a cut, whether it is company orders or she takes the orders herself, just to keep this “long-term job”.”

Well, at this point, let’s take an analogy, there are always some confinement centers that have very good business, and there are also some that have very bad business. It’s impossible that my business is so booming every day, right? And I have an order. If I introduce it to the confinement center, will they accept it? Of course I will take it. And at this time, if I introduce the order to you, it would be reasonable for you to give me a certain "introduction fee", right? I think if you are the owner of a maternity center who has some business sense and doesn’t pay referral fees, you are really stupid. So, I introduce your order, and the confinement center will take different commissions based on the unit price. For each order, I will take 500 to 1,000 yuan. Do you think this is excessive? I don’t think that’s an exaggeration at all. Now that we have the path, we can just think about how to promote it.

1. Look at the Baidu index of the keyword "yuesao"
Judging from the data of the past two years, the search index of the keyword "confinement nanny" is no less than 3,000, which shows that the popularity of this industry is quite high. It is also an industry with sustainable development. Dongguan SEO Feng Chao believes that with the future development of this industry, the demand will only go up and not down.

2. Look at the user needs of the keyword "moon nanny"

From the related search terms for confinement nanny, we can see that more people are concerned about the price and training of confinement nanny. From the perspective of demand, we can know that people who care about price generally need confinement nanny services and are also comparing services; those who care about confinement nanny training generally want to enter the profession of confinement nanny, and there are also promoters from some training institutions.

The number of people who care about price is generally higher than those who care about training. With such a large demand, how can we promote it?

3. SEO promotion strategy for "month-old nanny"

First of all, when promoting the word "yuesao", don't promote national big words. It will be difficult to promote it if you promote it by yourself, so you need to do SEO promotion. Dongguan SEO Feng Chao suggested promoting regional keywords. For example, I take "Dongguan yuesao" as an example. As the manufacturing capital of Guangdong, Dongguan's economic development has been very good in recent years. If the promotion of this city can be done, then I believe some second-tier and higher cities can also do this business.

And we search for websites that naturally rank first, second, and third.

Dongguan SEO Feng Chao analyzed that these websites are all relatively old, and some of them are definitely more than 8 years old, so the old domain name adds a lot of points.

Analyzing the situation of the website ranked first, we can clearly find one thing through the data, which is what we said last time, the core keyword positioning is confusing. Although they are all keywords related to confinement nanny, there are many keywords and many categories. From these keywords, we can divide them into several items: confinement nanny, training, lactation consultant. As for the regions, there are seven or eight. So the situation presented is that although the website is old and has a large number of collections, the keyword rankings are generally not very good, because the weights of all keywords are too dispersed.

Analyzing the second-place website, strictly speaking, this website is a second-level domain name, not a first-level domain name.

As for the third-place website, it is actually the one that best highlights the difficulty of promoting this keyword. The third website has less than 50 entries and has only been around for about a year. There is little content and only one or two friendly links. To put it bluntly, how difficult is it to find a keyword like this?

After analyzing his peers, Dongguan SEO Feng Chao suddenly felt that the optimization of this word was not difficult. What do you think?

4. Regional Marketing Strategy

Taking Dongguan's confinement nanny as an example, there are so many places in Dongguan that can do this, such as Guangzhou, Shenzhen, Foshan and other places. You can analyze your peers and optimize a website according to the situation, one website for each region, and the optimized keywords such as: XX confinement nanny_Which XX confinement nanny is the best - XX brand confinement center. Do it in this format. Needless to say, after going to the four regions, it would be enough to take 10 orders a month, refer them to the confinement centers, earn the referral fee, and get one payment for each successful order. 5,000 yuan a month, Dongguan SEO Feng Chao feels that it is not a very difficult thing.

If I hadn't hired a confinement nanny at home, I wouldn't know the profitability and feasibility of this project. And in life, there are so many such projects. Dongguan SEO Feng Chao will also frequently update such articles. An idea is a good project, and there are many ways to make money. What do you think?