B2B website SEO case analysis, SEO inquiry volume data analysis!

When a company does online network promotion, whether it is the official website or Alibaba, its purpose is to have more comprehensive exposure. In addition to displaying the company's image, style and products, the biggest demand is to bring in more business. Before we get business volume, we must first strive for one thing, that is, online inquiries or telephone inquiries. When many companies evaluate SEO work, in addition to the fluctuation of keyword rankings, the more critical thing is the traffic brought, that is, the number of inquiries, and this aspect is receiving more and more attention. Some companies even only evaluate the number of inquiries, not the ranking changes of keywords, and also pay attention to the quality of inquiries. It seems to deviate from the effect of SEO, but in fact, obtaining inquiries is the real purpose of SEO, the value of SEO's existence, and the highest realm of SEO - SEO with marketing thinking, bringing traffic and business. Next, Dongguan SEO Feng Chao will lead you to conduct an SEO case analysis on SEO and B2B inquiries.

B2B website SEO case analysis, SEO inquiry volume data analysis

The main sources of B2B inquiries are corporate websites and Alibaba. The contact methods that can be placed on a company’s official website include QQ, Wangwang, telephone, email, Baidu Business Bridge, MSN, Skype, etc., which are specifically displayed in the “Contact Us” category; while Alibaba can only display Wangwang and telephone, which is much more restricted than the official website, after all, it is someone else’s platform. On the other hand, the official website of an enterprise mainly targets Baidu SEO, and is mainly displayed in Baidu search engine, of course there are also search engines such as 360, Sogou, Google, and the entire Internet; while Alibaba is Ali SEO, which is only displayed in Ali’s internal search engine, and is blocked from the outside, so the chance of exposure is much smaller. The specific methods for each platform to obtain B2B inquiries are as follows:

(I) SEO case analysis of Baidu inquiry

1. Baidu SEO, this is the most important point. Only by doing a good job of snapshot ranking of popular keywords related to the website's products or services can you bring in more traffic and inquiries, and the continuous effect is very stable.

2. Baidu bidding promotion. Generally, newly built websites are recommended to use Baidu bidding and have a large investment. Although it is paid, the website must rely on paid promotion to attract traffic in the early stage. After SEO is done, Baidu bidding promotion can be maintained at a relatively moderate cost. It is not recommended to not use it at all, because SEO and SEM are the most advantageous way to obtain inquiries.

3. In addition to inserting anchor text or links in published products and articles, you can also place some keywords in categories such as "Company Introduction", "Recruitment", "Contact Us", etc. and add internal links to promote Baidu SEO, thereby increasing the range of inquiry sources.

4. You can put the Ali TrustPass store URL in the "Contact Us" category. In addition to letting users know the richness of our platform, you can also add some external links to Ali SEO and introduce some traffic and inquiries.

5. We can actively use QQ to add target customers or target customer groups, send group messages at regular intervals, and actively explore inquiries. This is the most direct way to obtain inquiries.

SEO Case Analysis: SEO and B2B Inquiries

(II) SEO Case Analysis of Alibaba Inquiry

1. Alibaba SEO, although the effect is not obvious and the ranking is extremely unstable, it is still the main way to obtain inquiries.

2. Wangxiaobao and Bialwang are also paid promotions. If there is no sales, you must use them. This is an absolute advantage in obtaining inquiries.

3. Use the sections such as purchasing dynamics, pending quotations, inquiry forms, precision marketing, etc. to select appropriate inquiries for quotation and explore inquiries from multiple perspectives.

4. Interaction on Alibaba’s internal platforms such as Alibaba Weibo, Business Guide, Business Circle, and Business Circle is also an effective way to generate inquiries.

5. Just like QQ, use Aliwangwang to add target customer members and classify them into different groups, send group messages at regular intervals, and actively look for inquiries.

As SEO workers, we should make obtaining B2B inquiries our primary and ultimate goal. Only when we bring business volume to the company can we be considered a qualified online marketing personnel. This is the end of the second extra chapter of the SEO case analysis of the SEO tutorial self-study website. It is my personal experience, not technical, but just a starting point. Welcome to discuss!