Which platform brings the best returns for posting short videos?

Nowadays, short videos have become a traffic entrance for many companies. Many people focus on publishing short videos on one platform. For novices, it is difficult for one platform to generate benefits. We also introduced last time how short videos make money. Many people don’t know which platform is more profitable for publishing short videos. So, which platform is the most profitable for publishing short videos? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Which platform brings the best returns for posting short videos?

Short video publishing platforms:

1. Xigua Video

Formerly known as "Headline Video". The reason why Toutiao wants to create an independent brand is that it hopes to make its products have clearer brand recognition in the short video industry. The video data of Toutiao has also been fully connected with Xigua Video. Currently, the video tab at the bottom of Toutiao is also called Xigua Video. Profit model: Native advertising: Advertisers are encouraged to produce advertising materials and video content suitable for their own brands, which will appear in products through the opening screen and information flow for users to consume.

2. Volcano Video

In the long run, Toutiao needs to fill the gap in decentralized social products. Currently, Huoshan uses algorithms to make recommendations based on interests and distributes traffic to ordinary users, which is in line with Toutiao’s layout in the social track. At the same time, by strengthening the presence of ordinary users, it can consolidate the social chain, strengthen the user relationship network, and dig a deeper moat for Toutiao.

3. NetEase

NetEase had no revenue at the beginning, but it started to calculate revenue after it reached one star. As long as the number of views is high, the revenue is still good.

4. Toutiao

There is no need to say too much about this. Basically, 80% of self-media people are on Toutiao, which means that Toutiao can make money. So after creating a good video, you can just publish it to other video platforms.

5. Sina News

There are bonus incentives on Sina Kandian. As long as you reach 4 stars or above, you can get bonus incentives. The amount ranges from hundreds to thousands, depending on the number of views and star ratings.

6. Sohu Video

Sohu’s self-media platform can only publish articles, but Sohu Video can watch videos. The support for high-quality videos is quite strong.

7. Seconds and beats

Miaopai and Meipai should be the short video platforms we are more familiar with. After we finish shooting the video, we can also upload it to Miaopai. Miaopai is interconnected with Weibo, and the SDK of Weibo's short video-related functions is directly connected to Miaopai, which further strengthens the importance of attention relationships in its ecosystem and quickly forms a stable group of top creators.

8. Penguin

Penguin account is backed by Tencent, so it has more traffic entrances and wider display channels, which is relatively good income.

The above is which platform can bring the best returns for posting short videos? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.