The increase in short video followers mainly comes from popular titles.

How do you create a hit product? For a starting account, the most efficient way is to borrow from popular high-quality content and reprocess it to help you find the feeling of content creation more quickly. After continuous exploration, you can gradually form your own personal style in topic selection.

Different platforms have different characteristics and short video educational content tends to have different characteristics. For example, on TikTok, teachers will talk about difficult points, show off skills, and share curious and obscure knowledge. But on Kuaishou, which has a stronger penetration attribute, users do not need teachers to explain complicated methods or knowledge, and will prefer short video content about basic knowledge.

Taking the Tik Tok platform as an example, this article summarizes the seven common popular content directions of educational short videos. It should be pointed out that these are just "plus points" to increase the probability of a hit and accelerate the growth of fans. The key is to first find the core content needs of the target users, match them with the urgently needed knowledge points, and consolidate the persona of the knowledge sharer (teacher, academic master, successful person, etc.).

At the same time, Douyin and Kuaishou are vigorously promoting public welfare teaching under the equalization of educational resources. In addition to short videos, if they can be combined with regular live broadcasts, it will be more helpful to achieve rapid fan growth and monetization.

7 Popular Tools for Douyin's Educational Short Videos

1. Elite school/top student

Representative accounts: Haohaoshangdaxue, Xuebajiadao, Bafangzhuangyuan (Kuaishou), Xuekuibangedu

Famous schools, famous teachers, and top students are always topics that attract a lot of traffic in the education sector. In terms of famous schools, the universities are nothing more than Peking University, Tsinghua University and Fudan University, and the high schools include Hengshui, Huanggang and other top 100 high schools in the country. These schools also attract a large number of visitors every year. Some are students and seniors who hope to find ways to create miracles here, and some are school administrators who want to learn advanced management experience from here.

If you search for keywords such as Peking University, Tsinghua University, Hengshui Middle School, etc. on Douyin, you can find a large number of related accounts.

The content value and topic types of this type of account can be roughly summarized as follows:

Learning goal (idol): By slightly exaggerating how great the top student is, parents and ordinary students on Douyin worship them and regard them as their goal, thus motivating themselves to study hard;

Methods and practical information: Sharing the study methods and score-raising secrets of top students; videos on Douyin about Hengshui Middle School's schedule, circular learning method, Hengshui style English, etc., have been repeatedly edited and released, and the data performance continues to be impressive;

Hot selling weapon 1: Elite school/student

Daily vlogs of famous schools, student stories, street interviews: satisfy the audience's curiosity to get a glimpse of famous schools.

2. Role PK

Representative accounts: Xiao Huoshao, Mustard Language

The videos often show one person playing two roles and appearing in the same frame. By creating contrast between different characters in the script and performance, we can create a comedic effect and increase the viewing experience of the video. Matrix accounts can also work together to shoot such videos and divert fans to each other.

Hot Weapon 2: Role PK

Common roles and topics for this type of video include:

• The top student vs. the poor student: The top student is knowledgeable and smart, while the poor student is honest and cute. There are many contrasts between the two. For example, the top student and the poor student react differently to English listening tests; the top student and the poor student have different psychological activities when they hear that the college entrance examination has been postponed.
• Arts students vs. science students: Arts students are sentimental and "pretentious", while science students are straightforward and rational. There are also many interesting points of collision; for example, arts students and science students describe the same thing, and arts students and science students translate the same English sentence;
• Error correction videos: authentic English vs. Chinglish, wrong pronunciation vs. correct pronunciation;
• Others: ancient people VS modern people, teachers VS students, etc.; similar ones include how different ranks perform (Bronze-Silver-Diamond-Gold-King), etc.

3. Difficulties

Representative accounts: Nanjie Solve Problems, Yongge Super Math

Difficult questions are indeed the type that Tik Tok users prefer, of course the prerequisite is that the teacher has a senior teaching level.

For example, @南姐解难问题, who comes from a family of teachers, is a top scorer harvester, and is an education consultant at Peking University. Her first video received 140,000 likes, and her subsequent videos, such as the formula for solving profit and loss problems, clever angle problems, and skills for solving number problems, have also become popular.

Hot selling weapon 3: Difficulty

@勇哥超级数学, who has 1.39 million followers on TikTok, is famous for solving difficult and strange questions. He calls himself a walking killer of the last big question in the college entrance examination mathematics. He can explain the Cauchy inequality, homogenization, and ternary mean inequality in a short video of about 1 minute. In the comment section of his videos, the front row is full of class representatives, and the back row is full of problem discussions. The style is very hardcore. His self-created book "Collection of Tips for College Entrance Examination Mathematics" is priced at 128 yuan and has sold 10,000 copies.

4. Learning Tips/Shortcuts

Representative accounts: Mr. Bu, the English teacher for the high school entrance exam; Mr. Agan, the Chinese teacher; Mr. Xilige, the king of speed calculation

The study skills here are different from general study methods such as time management, error books, and note-taking. Instead, they focus on answering skills and full-score templates for specific subjects. They can be understood as "taking shortcuts" and are very practical (especially for middle and poor students who are not smart enough). They are deeply loved by parents and poor students, and the fan portraits are also relatively vertical.

Hot selling weapon 4: learning skills

This type of content is suitable for teachers with rich teaching experience.

For example, @中考英语布老师, who calls himself a "godly teacher", dotes on his fans and teaches them tips on learning English for junior high school students (how to memorize words quickly, how to do reading comprehension quickly, how to write essays with high scores, and how to quickly master xxx in 30 days), making students feel that English is not that difficult and even allowing them to discover the fun of learning English. If it can be updated steadily, it is expected to develop into a treasure trove of Tik Tok version of junior high school English learning skills, where any difficult problems related to English learning can find "time-saving and labor-saving" methods. As the number of videos on the account accumulates more and more, the speed at which followers increase will also become faster and faster.

5. Showmanship/Challenge

Representative account: Peng Zhimo, Haidian Teacher Xu

Different from the "showing off" in solving problems, which contains teaching attributes, the show of skills here can be understood as a "challenge" to some extent, which is more entertaining than educational.

Hot selling weapon 5: Showing off skills

The Douyin account @彭志摩, which has 5.81 million followers, has conquered many voice actor fans with its magnetic voice and professional English pronunciation; the senior high school English teacher @海甸许老师 challenged the 2020 college entrance examination papers from various places online, and analyzed the papers in conjunction with the live broadcast; Chris from MengsiEnglish read the longest word in English in one breath, the math teacher drew a circle with his bare hands, and the Chinese teacher challenged himself to recite Ode to the Humble House in 15 seconds.

6. Curiosity/little-known facts

Representative accounts: Wu Xiaoyun Chinese Classroom, Sophie is not a princess

Hot selling weapon 6: Little-known facts

Little-known facts can be useless or useful, but they must be cool and interesting enough. For example, how do you say "the silk on orange peel" in English, what is the longest English word, how did ancient people go to the toilet without toilet paper? These little-known facts can be understood as popular science and can greatly stimulate curiosity.

7. Classroom Scene

Representative account: This is Mr. Ge, Mr. Xiang Bo, and Rihong Talks Chemistry

Hot selling weapon 7: Classroom scene

Suitable for public school teachers.

The classroom, the blackboard, the three-foot podium, the teacher lectures on it, the students interact below, and occasionally records campus learning and daily life, the joyful and struggling classrooms. The familiar scenes evoke fond memories of student days. To use a sentence from the profile of the Douyin account Han Laoshi (1.555 million fans): Here is the sample of your youth.

Author: Sihan

Source: Liao Liao Dimension