How to plan online live broadcast events?

Some anchors and guilds are keen on increasing their income through activities, but they dare not organize activities casually, for fear of either making things worse or failing to achieve the desired effect .

So today, let’s talk about how to effectively plan an online live broadcast event.

Let's take a look at the live broadcasts of the anchor's birthday, 100-day celebration, anniversary celebration, half-year celebration, and various festival celebrations

Type of activity

Anniversary celebration, birthday party, hundred-day celebration, holiday celebration, guild new member meeting, guild anniversary celebration, etc.

Importance and necessity of activities

With so many activities and festivals, is it necessary to hold events? Is it necessary to hold activities for every festival?

The answer is "necessary". The activities help increase users' sense of freshness, promote user rewards, increase new users, enhance the interaction between anchors and users, and also increase the visibility of the guild. But too much is as bad as too little, so you need to choose a few holidays as large-scale events and other holidays as small-scale events. At the same time, the purpose and expected indicators of each activity should be different and have different focuses.

Of course, some guild leaders will ask why there are so few people giving gifts in the activities hosted by their anchors and why the rooms are so popular? Of course, part of the reason is that the anchor himself does not have enough fans and the guild is not famous enough.

But more importantly, this live broadcast was not really planned well.

How to effectively plan an online live broadcast event

Before the event

Purpose:

First you need to understand what results you want from your activity. Purpose-directed behavior is often more effective.

Do you want to increase your followers? Improve the relationship between the anchor and fans? Increase the visibility of the guild and help introduce new anchors? Increase the amount of gifts received? Or...you need a quantifiable indicator to facilitate the final summary of the entire activity. (Activities with different purposes have very different contents.)

Which channels to notify fans:

1. Nickname notification in advance (countdown method) . Nickname notification needs to be made a few days in advance to help the anchor fly on the screen and get recommended . At the same time, don’t miss the broadcast schedule and all the places where fans can find you. At the same time, the nickname should be attractive. For example: "5 days left to X's birthday party, 100% chance of winning."
2. Fan group announcements and group red envelopes.
3. WeChat and QQ status notifications, as well as individual notifications the day before the event, can reveal interesting details of the event, especially to important fans. It not only shows the importance of fans, but also makes the event a complete success.
4. If there is a big anchor in the guild or you know other big anchors, ask for help in promotion .

Key: Inform in advance and highlight the attraction points.

Event Planning

Theme: Set the theme according to the purpose of the event and the festival

Activity purpose: Say important things three hundred times

Estimated goals: goals should be quantified

Activity schedule: know the schedule in advance and manage your time well.

Activity content: Design the specific aspects of the activity according to the purpose of the activity.

For example, your goal is to enhance the relationship with your fans. Then you should focus on highly interactive activities;

For example: singing songs with fans, connecting with fans, and other activities that are completed jointly by the anchor and fans or fans and fans;

If you want to increase your revenue, you need to add some activities to promote consumption, such as gift draws, PKs, etc.

If you want to increase the number of new fans, then design some activities that you are good at, such as guessing the song title by listening to the song, PK through singing scoring software, and other attractive activities that liven up the atmosphere of the room.

Activity rules: Clearly express the activity rules, and try to explain them in three sentences.

Activity budget: including funds for recommendations, purchase of anchor props, purchase of gifts, etc.

Personnel allocation: allocation of event participants, logistics personnel, room managers, etc.

Key: Rehearsal. Rehearsal can reveal some problems. For example, in a previous guild activity, there was a competition on the speed of tying shoelaces. However, during the live broadcast, the presentation and interactivity were very poor. If there had not been a rehearsal, it might not have been easy to discover problems with the activity.

Post-activity summary

The summary will help you organize and plan activities more efficiently in the future, and also improve the personal skill level of the anchor. The summary needs to be reflected from both data and non-data aspects. Therefore, the previous quantifiable goals are particularly important, which are the basis for measuring whether the entire activity or certain links are done well or not. Non-data can help you summarize which aspects need improvement, including activity content, anchor interaction, what kind of anchor fans like, and other aspects.

suggestion

"The activity is about setting up and breaking the game. Set up the game according to the goal, and find a breakthrough to break the game. For example, if you are a small anchor, you don't have a large number of fans, and you are worried that there are not enough people in the room, then you can do more work in the early promotion, find a big anchor to help you promote, or even connect with the big anchor. As for how to contact the big anchor, you need to consider the needs of both parties.