How to create a marketing hit? Share 3 tips!

When was the last time your brand went viral among the general public?

Is it the exposure brought by massive media buys? Or is it active dissemination brought about by consumer enthusiasm and word of mouth?

Does all the screen dominance and dissemination require a big budget?

Traffic is becoming more and more expensive, and it seems that every brand is looking forward to a hit product. Why do the popular products that go viral and become blockbusters always appear in other people’s brands? Why hasn’t the blockbuster you’re expecting appeared yet?

Regarding the issue of building a hot-selling brand in brand marketing , MINISO has given us the following insights:

1

Before starting brand marketing planning, clarify a few questions:

• What do consumers need? Why do we need it and how to meet their needs?
• What am I to the consumer? What can I give you?
• How to make you needed?

2

Tips for creating marketing hits: Entertainment marketing with a small budget and big stars. The key is to know the audience, understand the fans, and leverage brand resources.

Entertainment marketing is not just about high-priced celebrity endorsements, it can also include case project collaboration. Leveraging the brand’s existing resources (terminal channels , user base, etc.), we help celebrities gain exposure, exchange cooperative resources, and achieve mutual benefit and win-win results.

3

Tip 2 for creating marketing hits: Word-of-mouth marketing: Whoever has the best storytelling consumers has the strongest brand.

What the product itself is is not important; what consumers think the product is and what impression it gives to consumers are what matters.

Capturing opportunities for word-of-mouth communication among consumers, creating a storytelling atmosphere, and letting every consumer become the spokesperson for the brand are the key to word-of-mouth marketing.

4

Tips for creating marketing hits 3: Leverage IP and regenerate content marketing: IP + product = a strong combination

The "strong alliance" of international IPs and cross-border cooperation in new business models will ignite new potential for high-value IP products

5

Your product needs a good story and can tell the story with consumers.

6

First-rate marketing creates conflict, second-rate marketing resolves conflict, and third-rate marketing seeks out conflict.

7

Marketing must first understand demand;

The purpose of understanding needs – helping consumers solve problems;

The purpose of solving a problem is to gain benefits.

8

Brand methodology: Use highly cost-effective products to attract massive users, establish word-of-mouth effects, and build brand assets.

Xiaomi and NetEase Yanxuan are both following this path.

9

The essence of marketing: focus on consumer needs, create value for users; build brand image, and create profits for the company.

What is value? Value to consumers, value to suppliers. From consumers, to consumers.

Only by thinking from different dimensions and creating more things beyond expectations can a brand be trustworthy, make consumers dependent on it, and create profits for the company.

Source: Camp Creator Lab (ID:mktcreator)