In order to win users, these live broadcast apps use very aggressive keywords

The user's mobile phone desktop is only an inch in size, but for this inch of space, countless developers have fought with each other for several seasons. What they are happy or worried about is just that they are happy that the user has downloaded my APP, and they are worried that the user has uninstalled my APP. In this way, in order to fight for every inch of space on the user's mobile phone desktop, tigers and wolves are fighting each other, and the fight is endless. The unwillingness to be defeated cannot withstand the cruelty of reality. There are still tigers and wolves eyeing the short-lived success. If you are not careful, the sword from the dark is really unavoidable. As a result, some developers take risky measures to attract users and put a lot of effort into the keywords of the APP.

As we all know, APPStore is a place where users search for APPs and is also one of the main battlefields for developers. How to let users find APPs faster in APPStore is what APP developers are thinking hard about. The best way is to improve the ranking of APP keywords. The search volume of user behavior words is huge, such as shooting games , stand-alone games and other behavior words. This free traffic should be taken, right? But...

High-heat behavior words that make you blush

There are also some behavioral words that make girls blush and scholars angry. When I checked the APPStore hot word rankings, I found these behavioral words in the top 30 on November 1:

1. Search popularity of "pornographic novel" - 10211

2. Search popularity of 'Caoliu Community' - 10071

3. Search popularity of 'Adult QVOD ' - 9998

4. Search popularity of 'pornographic pictures' - 9971

The huge search index of these eye-catching behavioral words proves that many users are using these keywords to search for apps. Developers then see this huge traffic pool. Even though the app attributes are fundamentally different from the meanings behind these behavioral words, in order to compete for users, they take risky moves and put these behavioral words in the app keywords, using the excuse of competing for users to actually "seduce" them.

The keywords of these live broadcast apps are very domineering

As long as someone searches for it, it has value, not to mention that the search popularity is amazing. Today, the cost of acquiring a single user is increasing. Whether it is through brushing the rankings , relying on the ground, or relying on APPStore bidding, the huge cost is the unspeakable pain and tears of many small and medium-sized developers. If you make this kind of behavior word the first, then can't you get a lot of volume for free? Yes! Please see the picture:

The above are the top applications for this type of keyword, mainly live broadcast apps, including many well-known live broadcast apps. In addition, further inquiries using ASO tools revealed that there are many applications using this type of keyword, and some APP keywords are not the most domineering, but only more domineering. Interested friends may wish to use it to find out for themselves, maybe they will have a different experience.

It's just a game of 'seduction' - how long can it last?

I believe that although most APPs use such keywords, in fact, the APP itself does not contain the content behind such keywords. It is just a "seduction" just for the purpose of making the APP have a high ranking when users search for such words, thereby promoting an increase in APP downloads.

Although you are proud to get users, how long can you do it? APPStore is purifying the market, zombie applications are being cleaned up, and illegal applications are being removed from the shelves and cleared from the charts on a large scale. Can applications that use such keywords really continue to get crazy traffic in the future? As APPStore's revenue in China continues to increase, its attention to China will be different from the past, and the intensity of market regulation will be beyond the imagination of developers. So everyone should enjoy it and cherish it.

What I want to say:

I always wonder, how much opportunism is behind a success? How much integrity is behind a fame? I have seen prosperous lights and walked through shabby streets and alleys, and I always find that some people are insisting on the bottom line that they should insist on. They deal with things with integrity and do not seek fame. I admire them, but I also laugh at myself because I am not doing well.

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The author of this article @Cicada Master was compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!