Is it easy to be a Wuliangye agent? How much does it cost to join Wuliangye agent?

Is it easy to be a Wuliangye agent? How much does it cost to join Wuliangye agent?

Wuliangye cooperation details

Sichuan Yibin Wuliangye Group Co., Ltd. is a large state-owned enterprise group with liquor as its core business, and diversified operations in large machinery, large finance, large logistics, large packaging, and large health. It currently has nearly 50,000 employees. The company owns more than 32,000 cellars, the oldest of which are ancient cellars from the Ming Dynasty, which have been in continuous use since 1368, for 651 years and have precious historical, cultural and social value. The company has a 40,000-ton super-large single-unit brewing workshop with an annual production capacity of 200,000 tons of liquor and a storage capacity of 600,000 tons of raw liquor.

Wuliangye Industrial Park covers an area of ​​18 square kilometers. It is not only a large-scale distilled liquor production base, but also a national AAAA-level tourist attraction. In 2018, the group achieved sales revenue of 93.1 billion yuan, a year-on-year increase of 16%; achieved profits and taxes of 32.3 billion yuan, a year-on-year increase of 45%; and total assets of 121.3 billion yuan, a year-on-year increase of 18%.

As a typical representative of Chinese liquor, Wuliangye has been passed down for more than a thousand years, from the Chongbi liquor in the prosperous Tang Dynasty, to the Yaozixuqu in the Song Dynasty, the miscellaneous grain liquor in the early Ming Dynasty, and then to its official name in 1909.

The predecessor of Wuliangye Group was the Yibin Daqu Liquor Brewing Industry Association, which was formed by the joint efforts of eight ancient brewing workshops, including Changfasheng, Lichuanyong, Quanhengchang, Tianxifu, Zhang Wanhe, Zhong Sanhe, Tingyuelou and Liu Dingxing. In 1952, the State-owned Twenty-four Distillery of the Yibin Special District Monopoly Office of the Southern Sichuan Administrative District Monopoly Work Company was established. In 1959, the company was renamed the Sichuan Provincial State-owned Yibin Wuliangye Distillery. In 1964, it was officially renamed Sichuan Yibin Wuliangye Distillery. In 1998, it was restructured into Sichuan Yibin Wuliangye Group Co., Ltd.

Wuliangye Cooperation Advantages

1. Brand advantage: As a state-owned listed company, it enjoys exclusive agency rights in the local area and has the right to authorize the opening of brand image stores in the local area;

2. Training advantage: Before and after the opening, the headquarters specially invites liquor industry experts to conduct concentrated training;

3. Tasting advantage: The front-line sales staff of the national headquarters fully cooperates with local areas to organize wine tasting parties.

4. Wine tasting advantage: During the contract period, the company will give the agent an advantage of 5% of the amount of wine picked up at the wine tasting event every quarter.

5. Promote material advantages: Depending on the level, agents enjoy a 3% to 5% advantage on the purchase amount of each batch.

6. Advertising advantage: The company places advertisements in CCTV, satellite TV and other mainstream media, and the agent has local advertising advantage. It is calculated based on 20% of the actual annual purchase amount, and both parties jointly bear 50%, which is returned in the form of goods.

7. Activity advantages: The headquarters will formulate promotional activity plans and provide promotional gift advantages. Promotional gifts will be given at 5% of the purchase amount each quarter.

8. Channel cost advantage: The company takes 15% of the amount of each batch of goods purchased by the agent (in the form of wine and beverages delivered with the goods) for market development advantages;

9. Second purchase advantage: From the second purchase, the company will give an advantage of 1520% of the purchase amount for each batch (delivered with the goods in the form of wine).

10. Promotional policy advantages: The sales team is responsible for the refinement of national and regional market projects, and the planning, operation and guidance of various promotional activities.

11. Mall marketing advantages: The headquarters formulates mall marketing plans, provides free training and guidance, and inspects stores from time to time.

12. Personnel advantage: If the annual purchase volume reaches 300,000, 2 employees will be given salary (6 months); if the purchase volume reaches more than 600,000, 4 employees will be given salary (6 months). The standard salary is 1,500 yuan per month, which will be paid annually in the form of goods.

13. Logistics advantage: If the purchase amount is higher than 200,000, the company will bear the freight; if the purchase amount is 100,000 or 200,000, each party will bear half; if the purchase amount is lower than 100,000, the agent will bear the freight himself.

14. Advantages of sponsoring large-scale events: Upon application, you can participate in sponsoring large-scale local events, competitions, etc., and the company will provide subsidies.

15. Advantages of customized special products: Enterprises, individuals, specific places, specific opportunities, and specific activities can be customized (starting from 1,000 pieces).

16. Exchange advantage: 100% exchange (does not affect secondary sales, logistics costs are borne by the agent).

17. Advantages of opening a store: Assist in site selection and evaluation, provide store decoration guidance, and provide storefront, light box and other decoration advantages if sales reach more than 500,000.

18. Annual rebate: If the annual sales reach 50-80%, the rebate is 3%; if the annual sales reach 80-100%, the rebate is 5%; if the annual sales exceed the target, the rebate is 8%.

19. Purchase advantage: Purchase amount of more than 200,000 yuan can be provided with 10% of the rated quota advantage of Wuliangye and other famous liquors.

Wuliangye Cooperation Conditions

1. Qualifications for legal operation.

2. Have rich experience in wine marketing and management.

3. Have rich social resources; have broad network resources and group consumer groups. Honest, trustworthy, no record of crime, selling counterfeit goods or bankruptcy.

4. Have certain financial strength. The registered capital of the company applying for a standardized store shall not be less than RMB 500,000.

5. Accept Wuliangye Company’s operational theory and practice training, guidance and supervision.

Wuliangye Cooperation Process

1. Cooperation consultation: partners consult the professional cooperation consultants at the headquarters by telephone, fax, online message, etc. on relevant cooperation matters and request relevant materials.

2. Field investigation: The partners go to the headquarters to conduct project investigation and communicate with the headquarters staff on work matters.

3. Qualification review: The headquarters will review the partners. Recognize the cooperation qualifications of partners.

4. Signing the contract: Both parties acknowledge that there is no dispute over the investigation results and formally sign the contract.

5. Payment of fees: Partners pay relevant fees to the headquarters according to the type of cooperation they choose.

6. Headquarters training: The headquarters organizes technical training for partners, and issues a bronze medal of authorization to those who pass the training.

7. Store decoration: The headquarters provides decoration guidance and planning guidance to partners.

8. Opening: The headquarters will continue to pay attention to the operating conditions of its partners and provide operational guidance and assistance.