Ranking of 140 information flow platforms, who is the traffic outlet?

As a marketer , we must always pay attention to the direction of traffic to determine the direction of advertising and maximize its effectiveness.

With the upgrading of consumption, the advantages of leading products in the mobile application and distribution market are also constantly evolving. Do the leading products have the advantage, or are small and beautiful user positioning more accurate? In which areas is mobile application distribution the most popular?

According to iResearch 's Mobile Channel Index, the application ranked first in mobile APP downloads in February 2018 was Huoshan Video , with the number of new installations reaching 38.755 million, a month-on-month increase of 18.4%; the second-ranked application was WeChat , with the number of new installations reaching 36.114 million.

Among the top five are QQ, Honor of Kings and Toutiao . Compared with the data in January, the number of new installed devices across all channels of Toutiao and Volcano Video has increased significantly.

Following search engines , communication and chat mobile applications have gradually become the new core traffic entrance of the mobile Internet . Among them, in the communication and chat category of iResearch's February mobile APP download list, eight of the TOP10 members belong to the instant messaging category, all of which showed positive month-on-month growth, and among them, WeChat and QQ ranked first and second with month-on-month growth of 81.9% and 40.0% respectively.

Overall, the market for mobile application distribution continues to develop in a diversified and sophisticated direction. The focus is especially on deepening the development of different users, different devices and different scenarios. The breakthrough development in the subdivided fields has brought some impact on the distribution market, causing fluctuations in channel data, and the impact will continue.

The following is the mobile APP download trend list in February 2018, for reference only.

The author of this article is @Houchang College and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games