How to increase the number of readers on Weibo? Try these 6 points

How to increase the number of readers on Weibo? Take a look at the methods provided by the author in the article~

1. From which channels does the number of Weibo readers come?

If you want to increase the number of Weibo readers, first figure out which channels the Weibo readers come from.

According to the author's observation, Weibo's reading volume usually includes the following channels:

(1) Reading by fans

(2) Geometric Propagation Chain

The secondary readings of the forwarded articles by fans, and the readings by the fans of fans... this is a chain of geometric spread.

This chain is divided into three situations:

1. Causing large-scale geometric spread. However, Weibo has a risk control mechanism. If the geometric spread exceeds a certain level in a short period of time, risk control will be activated to prevent server crashes or public opinion from getting out of control. However, this threshold has been adjusted all the time. In recent years, topics such as Wang Baoqiang's divorce and Zhao Liying's announcement of getting a marriage certificate have caused server crashes. Weibo will definitely modify this threshold.
2. Normal attenuation propagation. The spread of a piece of content whose quality is at the overall average level on Weibo is a process of gradual decay.
3. It's just point-to-point communication. That is, the Weibo post was not forwarded, but only seen by fans.

(3) Hot searches and hot topics

Because the keywords match the hot search words or hot topic words, Weibo readings of related recommended pages are automatically captured.

(4) Information flow recommendation

For example, recommendations such as "Friends are also reading" and "Fans' headlines".

(5) Occasional reading

For example: you comment on other Weibo posts, and because your avatar, nickname or published content arouses the interest of netizens who read the content of that Weibo post, the other party clicks on your personal homepage and reads a few of your Weibo posts.

There is also a "Weibo Find People" page. The Weibo Find People page was originally the "Weibo Hall of Fame" which was a page that specifically classified and displayed Weibo certified users. After it was changed to Weibo Find People, the core function has not changed. The entrance to this function is on the discovery page, and users who come in from this entrance will also appropriately look through a few of your Weibo posts.

(6) Weibo Stories

Readings by users coming from the Weibo story page.

2. How to increase the number of Weibo readers

I have listed the above 6 reading scenarios. Do you have some ideas?

Yes, optimizing the number of readings in any scenario can increase the number of Weibo readers. Let me try to come up with some solutions:

(1) Reading by fans

There is no shortcut, you have to grow your followers. For newly registered Weibo accounts with less than 20,000 followers, Weibo's "Headline Articles" product has a support policy for increasing followers. You can set the Weibo Headline Articles to follow the account before you can view the full text.

You can move some content that your account is targeting from other platforms, such as Toutiao. Because Toutiao has an addictive recommendation mechanism, you can try to search for a few articles in your field, and then refresh the recommendation page. The system will recommend more high-quality articles to you based on your reading habits. Click on more articles that are suitable for your field and feed the algorithm. The system algorithm will recommend more accurate articles to you.

You can move these articles directly to Weibo and publish them as "Headline Articles". Before publishing, the system will prompt you to check the option "Only fans can read the full text". If you don't see this checkbox when you publish an article, it may be because your Weibo account has more than 20,000 followers.

(2) Geometric Propagation Chain

In fact, this is also the most important communication channel for Weibo products. The logic of communication through this channel is very simple, that is, your content must be able to be forwarded by other users. This requires learning the writing skills of ordinary people's Weibo posts with high retweets.

This is not a writing problem. It's not about learning how to write. It's about having ideas. If your Weibo content has ideas and unique angles, it may cause forwarding. Of course, there are more ways to encourage other users to forward a Weibo post than just a strange angle. This is just a starting point, I hope more people will think about this issue.

(3) Hot searches and hot topics

Because the keywords match the hot search words or hot topic words, Weibo readings of related recommended pages are automatically captured. In fact, it is just to take advantage of the popularity. Here I suggest not to sell dog meat under the guise of mutton, that is, to write other irrelevant content with keywords.

You should have this mindset: since hot search words and hot topic words will be captured on relevant pages, then write them carefully and write your true thoughts, even if there are logical loopholes or the ideas are naive.

Try to write 140 characters. The system will definitely determine that your content is original and will give priority to displaying it at the front of the information flow. Even if the system does not recommend it, the hot search word collection page already has enough traffic influx, and every Weibo post has a chance to be displayed, and every Weibo post can share the traffic dividend of this page.

(4) Information flow recommendation

In fact, it is similar to the second point. When your Weibo content is attractive enough, it will be recommended. How to judge whether a Weibo post is attractive? Number of reads, reposts, comments and likes.

Therefore, when you are working in a vertical field, you might as well enable a fan group. Every time you finish writing content, post it to the group and ask fans to help you read, forward, comment and like it. With this starting volume, it will be easy to be recommended.

The reason why I do not recommend inflating the volume is that it is not a fundamental way to solve the problem, and inflating the volume will one day be discovered by the system's anti-spam system, which will not be worth the loss. Building a fan group not only allows you to communicate with fans and find writing inspiration, but also exercises your ability to understand human nature and interpersonal communication.

(5) Occasional reading

I mentioned the three dimensions of "avatar, nickname or published content". Therefore, all three dimensions are very important. Some ideas on content production techniques have been mentioned above, so I will not repeat them here.

Your avatar and nickname are the first impression you give to other users in accidental reading scenarios, so you should pay special attention to them. They are extremely important. For the avatar, I suggest you use a real person's avatar, especially if you are a beautiful woman, which will give you extra points.

For a nickname, I suggest 2 to 5 characters. Don’t use a mixture of Chinese and English. It should be catchy and easy to remember. A nickname is a symbol, or a “signifier” in linguistics, used to locate your physical identity. It itself has no meaning. What’s important is the value behind your nickname, that is, your content.

There is another important point about casual reading that many people overlook. Weibo should be updated frequently because netizens who read casually will open your Weibo homepage and look through the first few posts of your Weibo. If your content is from a long time ago, wouldn’t it be difficult to give the other party the impression that you are an active user? If you update your Weibo frequently, the other person may follow you, and in the future he/she will contribute to your reading volume from fans.

(6) Weibo Stories

Weibo Stories is a strategic product of Weibo to compete with TikTok. Currently, the threshold for being a Weibo Stories celebrity is very low, but Weibo officials use traffic to recommend short videos. Short videos naturally attract fans. Focusing on Weibo Stories videos will bring you two aspects of growth:

1. Gain followers through videos;
2. Use videos to arouse other users' interest in your other content and bring accidental reading to your Weibo. Of course, Weibo stories should also be updated frequently.

Finally, you may be confused: what frequency and proportion should these 6 channels maintain?

My advice is to make a decision based on your abilities and your future expectations. Weibo can publish a maximum of 200 pieces of content per day. I think most single-player accounts do not have the energy to post 200 Weibo posts a day. Then why not start by posting 3 Weibo posts every day. Then start trying other dimensions and test them for a while to see if there are any effects; and combine your own strengths to decide which channel is more suitable for you.

Keep going, and I believe your Weibo readership will increase significantly.

Source: Xiaohungry (ID: eshiyiblog)