How to use App Store redemption codes for marketing
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App Store redemption codes (promotional codes) are often overlooked in the developer's marketing process, and developers have not tapped the full potential of redemption codes. This article covers some of the basics you need to know about redemption codes and how to make the most of them for marketing. Users use the redemption code as if they had purchased the app, but cannot leave reviews for the app. Apple may be doing this to prevent developers from distributing redemption codes to their friends and family in exchange for five-star ratings and high-quality reviews, thereby misleading users. Here are a few things developers need to know: 1. Promotional code users cannot rate or review the app. 2. The promotional code is valid for 4 weeks only. 3. An app can generate 100 promotional codes (previously 50) 4. Promotional codes cannot be used for IAP transactions. 5. Your redemption code cannot be used for IAP (this was the case before, but in mid-May this year, a user showed an in-app purchase promotional code for Real Racing 3 from the well-known developer EA. Users can get props worth $1.99 or unlock levels, but it is not applicable to China.) 6. You cannot sell redemption codes or accept any form of payment. 7. Redemption codes can only be generated when the application is in the "Ready for Sale", "Pending Developer Release" and "Pending an Apple Release" status. Redemption codes cannot be generated while the app is in the "Processing for App Store" state. What’s interesting is that Apple specifically requires developers not to sell or profit from redemption codes (this is a contractual requirement that you need to agree to every time you generate a redemption code). I wonder if Apple does this to protect its 30% share. How to generate a redemption code First log in to iTunes Connect, find the My Apps section, select the application you want to generate a redemption code for, and swipe right to the bottom of the page. You'll find the redemption code link hidden under Additional Information. After going through a few steps to agree to Apple's relevant contracts, you can then download a file containing the redemption code. Generating redemption codes through iTunes Connect is slow, but there is a better way. I have been using a software called Tokens, and I highly recommend developers to use this software. It is a native Mac application that generates redemption codes for you in the background. Tokens can also track the usage of redemption codes, which can better let you know whether the media contacts have used your redemption code, experienced your game or redemption code. Using redemption codes is very beneficial Redemption codes provide a great way for media editors to get your apps. By the time your app is released, media editors will already have some knowledge and understanding of your application. Redemption codes are an essential element for a successful app launch. You should use the accumulated redemption codes as much as possible. If you have a large number of redundant redemption codes, you should distribute them in as many channels as possible to find users who may be interested in your app. You can distribute redemption codes in several ways: 1. Provide journalists with redemption codes so they can use your app as soon as possible and schedule a release date. 2. Provide redemption codes to influential people. If they like it, they are likely to promote it for you on Twitter. 3. Providing redemption codes on social media such as Twitter and Facebook can help you gain more fans. 4. Provide redemption codes for technology websites and blog sites. There may be some competition between them, so they will also provide redemption codes for readers. 5. Use redemption codes to encourage users to sign up for your newsletter (e.g. get 10 redemption codes per month) |
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