Analyze Baidu's bidding operation and ranking skills!

With the rapid development of Internet e-commerce, more and more companies are using paid ranking to conduct online sales. All of them want to be among the top few, which has formed a vicious competition. The price of keyword clicks has risen sharply. When many keywords are searched on Baidu, the first few pages are all based on paid ranking. Many customers may not know that their clicks are so valuable! If you are not careful, you will lose dozens of yuan. If you can fully master some operational skills of Baidu bidding ranking promotion, Baidu bidding ranking promotion is still a very good promotion method. Let’s learn more about it with Feng Chao from Dongguan Network Promotion ! Analyze Baidu's bidding operation and ranking skills!

Analyze Baidu's bidding operation and ranking skills!

1. There are two promotion methods on the left side of the homepage of Baidu's paid ranking account: search promotion and network alliance promotion. Search promotion is paid ranking; network alliance promotion is Baidu Alliance promotion, which is to hang advertisements of your website on many websites that cooperate with Baidu, and it is also charged by click. It is recommended that if you want to start online alliance promotion, you must first set a daily budget. In the beginning, when you have no experience and do not understand, you can set the daily consumption amount lower, slowly understand and learn, accumulate experience, and choose to expand the promotion efforts or give up online alliance promotion based on the effect of the campaign.

2. Set the minimum daily consumption and promotion area, and select the area where you need to promote the paid ranking. The promotion area is set according to demand. It can be a certain province, several provinces, or the whole country. Set it according to your own needs. Next is the daily budget. If you have just opened an account and started promoting, you must set a daily budget. The account is automatically billed. For example, if the daily budget is set to 100 yuan, and the click price of your keyword is 1 yuan, your keyword will be clicked 100 times and your 100 yuan will be spent, and your advertising will automatically stop. Otherwise, your money will not be spent at all. It is normal to spend thousands of yuan a day on keywords in some popular industries. Therefore, it is recommended that when you first start promoting, you should set the daily budget a little lower, spend some time to understand and accumulate some experience through practice, adjust and optimize the promotion strategy according to the effect of keyword placement, and then increase the intensity to start promotion, and try to get value for every penny.

3. When promoting a keyword, point the link to the relevant product page to improve user experience. To put it bluntly, if someone wants to buy a mobile phone, but sees an MP3 when they open the website, then it is definitely inappropriate and the effect will definitely not be good. Some readers may think that it is redundant for me to say these words that even idiots understand, but the fact is that many websites do this; and some corporate website homepages like to be made into beautiful flash pages, which open slowly. Many customers may leave impatiently before your website opens, and their money is spent, and customers are lost in vain.

4. If you can include the 400 phone number in the ad description, add it. If the ad description is relevant and attractive, customers may call directly for consultation, saving the click fee. However, many companies have started using this method now.

5. Ranking first does not necessarily mean the best effect, but it definitely costs the most money. Many companies like to rank first, but I personally think there is no need for that (of course, it does not rule out that some companies do have money and do not care, so they are happy to rank first). The effect of ranking second or third is not necessarily bad.

6. Instead of focusing on the first place, it is better to spend more time writing the ad title and description. You should know that our ads are charged and very expensive. You are charged for each click, so you cannot blindly pursue high traffic and click-through rates. Instead, you should pursue a high return on investment. Some websites can also clearly write the products and prices you provide in the description, so that some people who pursue free things will not click on your ads, and you can achieve an early filtering effect. Otherwise, they will only waste your advertising fees. Try to write titles and descriptions that can attract your target customers to click and effectively prevent spam clicks.

7. The click price of popular keywords is often very high. Instead of competing with others for a few popular keywords, you might as well spend more time looking for some less popular long-tail keywords. If you can find dozens, hundreds, or even thousands of such less popular long-tail keywords, then the traffic brought to your website will not be less than that brought by popular keywords, and the prices of these less popular keywords are relatively cheap, and the advertising fees you pay are much cheaper than those of popular keywords, but the effect is not necessarily worse than that of popular keywords.

8. After some companies open a paid ranking account, they will rely on Baidu's paid ranking customer service staff to operate the account for them. It is recommended that you find someone to operate the account yourself, especially for those companies that spend a lot of money on paid ranking every day. Baidu's customer service earns commissions from the money you spend. The more you spend, the more they earn, so don't trust what they say too much.

9. The price, click-through rate and conversion rate of all keywords should be fully tracked and analyzed to understand which keywords have high click-through rates and high conversion rates. Based on the results of the campaign, the promotional keywords should be continuously adjusted and optimized to create the greatest benefits at the lowest cost.