up to date! Ranking of 44 information flow platforms, Douyin’s data is eye-catching!

The latest traffic rankings of major information flow platforms in February are coming~~

In response to the needs of our friends, this issue of the traffic list has added audio apps, with traffic data from 44 popular information flow platforms in 8 categories, and a multi-dimensional analysis of popular platforms. Must-read reference data for information flow channel delivery!

Next, let’s take a look at the data performance of the major information flow platforms last month:

▼ Overall Ranking

From the overall list, we can see that in the platform user data in February, information, browser , tool and audio apps were mostly green, and only video, short video , live broadcast and some social platforms saw growth. I believe that advertisers who put information flow in February also clearly felt the decrease in traffic. This is also closely related to the Lunar New Year in the middle, when everyone shifted their focus to entertainment projects. Therefore, if you have a great demand for traffic at this stage, you can consider promoting on entertainment platforms.

▼ Monthly Activity Top Ranking

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

▼ Daily activity TOP list

▼ Top three daily activity growth rates

▼ The top three daily activity declines

▼ Monthly total effective time TOP list

▼ The top three increases in effective duration

▼ The top three reductions in effective duration

To sum up the above, the daily active users, monthly active users and total monthly effective time, the application scenarios of Lazy Listening to Books and Qingting FM are mostly on the way to and from get off work on weekdays, and the reason for the decline is not unrelated to the holiday season. Here, I would like to highlight the growth of Tik Tok, which is truly amazing. The monthly and daily active users have increased by more than 40% for two consecutive months, and the total effective time has also been increasing. It has to be said that Toutiao’s layout is still very successful at present, and after Douyin was incorporated into Toutiao’s ad backend, its commercial value has been maximized. However, whether it can continue to maintain a high-speed growth trend cannot be concluded for the time being... Let’s look forward to it?

▼ Top Male Users

▼Top list of female users

▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

The above is the February information flow platform data and rankings compiled by Qinggua Media for everyone. The data is for reference only. If you need additional information or other suggestions, please leave a message~~~

For information flow advertising, please contact Qinggua Media official

The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games