How to make money by attracting fans on Tik Tok? How to make money by attracting fans on TikTok?

How to make money by attracting fans on Tik Tok? How to make money by attracting fans on TikTok?

There are many video influencers on Douyin who attract fans for the purpose of making money. However, after some video creators become unexpectedly popular, they don’t know how to monetize their traffic and fans, that is, they don’t know how to make money. In fact, there are many ways to monetize and make money after having fans. Here are a few of them.

Traffic monetization:

Traffic generation and monetization usually involves embedding your own or third-party contact information in videos or homepages. There are three types of methods:

Direct traffic to your own WeChat or public account, and then convert it into cash on the third-party platform;

Directing traffic to other merchants means that if you have a large number of fans but do not want to sell anything or do not have the supply, you can directly direct your fans to a third party and monetize according to the number of fans.

Another way is to attract traffic to offline stores, usually in the catering and tourism industries. For example, we often hear about certain internet celebrity check-in spots and certain internet celebrity restaurants. As long as the customer wants to go, no matter how far away it is, it is not a problem.

Accept advertising to realize:

When our Douyin fans reach a certain number, advertisers will naturally come to discuss advertising cooperation with you! Basically, you will start to have advertising income when you have 100,000 fans.

However, the fans here refer to fans purely on the Douyin site, and do not include fans that come with other Toutiao products such as Toutiao accounts and Volcano Videos.

The current clear pricing system is not yet mature, but the more vertical the account, the higher the value and the higher the price. (For high-quality accounts on Douyin with more than 500,000 followers, the commercial cooperation quotation has been raised to 30,000 yuan per account).

Live streaming monetization:

There are two main ways to monetize live streaming:

The simplest way is to obtain sound waves through fans' rewards and gifts, and the sound waves can be directly withdrawn into RMB. Currently, Douyin sound waves are exchanged for 42 sound waves for 6 RMB, which means that the withdrawal ratio is 7:1. It is also very simple to withdraw cash. Just enter the "Wallet" in the "My" option to exchange it.

Another way is to realize monetization by selling goods, which is also a very popular way of monetization at present. I believe that everyone has been tempted by Douyin to some extent. No matter what the reason is, everyone will buy things on Douyin for some unknown reason, even if they are not essential items.

Training monetization:

On Douyin, you can often see accounts that provide Douyin operation teaching, skill training teaching, etc. They use Douyin to direct traffic to WeChat and sell courses to achieve the purpose of monetization.

Tik Tok training can also be divided into more specific categories. I will list 9 types of training modes below. Of course, there will be many more models that will emerge.

The first one is Tik Tok content production training.

The second type is Douyin influencer training.

The third type is Douyin live broadcast training.

The fourth type is Douyin marketing and product promotion training.

The fifth type is Douyin speech training.

The sixth type is Douyin money-making training.

The seventh type is Douyin advertising training. (Similar to Baidu bidding and information flow advertising training)

The eighth type is Tik Tok performance training.

The ninth type is Douyin screenwriter training.

After Douyin attracts fans, the most common way to make money is to sell goods through live streaming. There will definitely be companies contacting you to discuss cooperation. In addition to live streaming, there is also advertising. Opening a Douyin store is also a good way. However, the speed of making money depends on live streaming.

<<:  The underlying design logic of App brand advertising

>>:  Ye Maozhong's Marketing Strategy Notes

Recommend

50 questions about Douyin influencer promotion!

50 questions about Douyin influencer promotion ! ...

Download Yang Chunhu's Baoding tongue diagnosis recording from Baidu Cloud

Brief introduction of Yang Chunhu's Baoding t...

How to correctly place YouTube TrueView video ads

Today, I will focus on one of the ad types - YouT...

3 basic elements of community operation and 11 cases

Community is an area that almost all Internet pro...

Is the promotion cost too high? You need to build a self-growth operating system

Recently, I have received a lot of inquiries abou...

Online education app buying trends and delivery insights!

According to Adinsight product monitoring by Reyu...

How to create a landing page with high conversion rate? Share 2 pictures!

Unlike traditional industries that can bring prod...

Brand Proposal: How to Write a Proposal?

This is a proposal I wrote for a small appliance ...