50 questions about Douyin influencer promotion!

50 questions about Douyin influencer promotion !

1. How much does Douyin charge for influencer promotion?

Answer: Douyin influencers are charged based on the number of videos they post. You can refer to the cooperation methods of official accounts and Weibo. Depending on the number of fans of the Douyin influencer, the quote for an embedded video ranges from several thousand to hundreds of thousands.

2. What is the charging method after cooperation?

Answer: After the cooperation is confirmed, Party B will come up with the creative idea. After the idea is confirmed, Party B will pay half of the deposit and start shooting the video. After the video is accepted, the balance will be paid before the video is released.

3. What products can Douyin influencers promote?

Answer: Almost all industries can be promoted, except for improper industries. It is not suitable for promoting products that have not been implemented, and the conversion rate will be very low. "Not implemented" means that the product has no purchase entrance, the game is not available in the application market, etc.

4. How can we promote our products?

Answer: Based on the attributes of the product, our creative staff will come up with shooting ideas, that is, scripts, and then give them to influencers to shoot according to the scripts. After the video is released, the product gets exposure and promotion.

5. Can I modify the video if I am not satisfied with it?

A: There are 2 free revision opportunities. If you exceed 2 times, additional charges will be required.

6. What types of influencers are there on Tik Tok?

Answer: Beauty and fashion, food and beverage, humor and comedy, technology and intelligence, travel and outdoor activities, car driving, parenting, etc.

7. What is the charging standard for Douyin influencers?

Answer: The current market price is 2 to 5 cents per fan, and the specific quotation depends on the specific internet celebrity. The quoted price for an internet celebrity with 100,000 followers is about 2,000 to 3,000 yuan.

8. Why are the actual prices of Douyin influencers different from those in the table?

Answer: Tik Tok is still in its growth phase, and the number of fans of internet celebrities has been growing. It is possible to increase by tens of thousands or even hundreds of thousands of fans a day. The final quotation will be based on the number of fans at the time of confirming the cooperation. The number of fans on Weibo and official accounts is fixed, and the quotation remains almost unchanged. In the later stage of Douyin, the above problems will no longer exist.

9. What is the Star Chart platform?

Answer: It is the official transaction platform of Douyin, similar to the micro-tasks of Weibo, designed for the platform to extract commissions. Advertisements that are not on Star Map will be restricted or deleted.

10. What is the promotion effect of Douyin influencers?

Answer: The promotion of Douyin influencers tends to focus on brand exposure. The conversion path in the middle has no technical support, and no data can be counted, so it is biased towards the brand.

11. What data can we see?

Answer: Number of views, likes, comments and reposts. The number of views can be provided by screenshot, but this data cannot be seen by fans.

12. Can the effectiveness of Douyin influencer promotion be guaranteed?

Answer: Not at the moment. Douyin’s shopping cart function is still in internal testing and has not been fully released. E-commerce products may be able to try it in the future. What other products can guarantee is exposure.

13. How can I promote my product to be as popular as others?

Answer: Choose the right people, choose the right ideas and grasp the promotion rhythm. Brand promotion is an ongoing process. It is difficult to become popular by only promoting 1 to 2 videos. Matrix promotion method is easier to become popular.

14. Who comes up with the idea?

Answer: It can be paid by Party A, Party B, or an internet celebrity, depending on the actual situation.

15. Can the promotion of Douyin influencers be based on CPA or CPS?

Answer: No, CPA and CPS belong to performance advertising, and performance advertising can be invested in the official CPM.

16. Can I include my company logo or QR code in the video?

Answer: Try not to include it. First, there is a risk of it being deleted. Second, the video is very short, and even with a QR code, there will be no conversion.

17. Can the video shot for advertising placement only be 15 seconds?

A: You can send 15-second, 30-second, and 60-second videos, and the prices will be different. The price quoted is generally for a 15-second video. As the video becomes longer, the price will increase slightly.

18. What are the ways to promote games?

Answer: The video is sent directly or the influencer records the screen and posts it.

19. Can Party A provide the video and the internet celebrity publish it directly?

A: Yes, but the video should not be hard-selling.

20. Can I add a shopping cart link?

Answer: It depends on the internet celebrity. Currently, most internet celebrities do not have a shopping cart function. For those who have a shopping cart function, the process of listing products is also very complicated, so it is not recommended.

21. Can chess and card games be promoted?

Answer: Products with low brand recognition are not recommended. For example, if the product name is chess and card games, when users search and download, they find that they cannot find the customer’s product, so the conversion rate will be very low.

22. Party A wants to create its own official Douyin account. Can Party B provide creativity and ideas to help Party A create its Douyin account?

Answer: You can come up with creative ideas, but Douyin shooting requires constant exploration and experimentation, and the cost of trial and error is much higher than that of official accounts. It is recommended that Party A think carefully before doing this.

23. For physical stores, such as milk tea shops, can we find local internet celebrities to promote them?

Answer: It depends on the region. Beijing, Shanghai, Guangzhou and Shenzhen have the most internet celebrity resources and they are easy to find. If it is a third- or fourth-tier city, there are relatively fewer resources. There is also a misunderstanding. Douyin videos are aimed at users across the country, and the regional requirements for Internet celebrities are not very high, unless they are local life accounts, such as eating, drinking and having fun in Shenzhen.

24. Can skin care products be promoted?

Answer: You can promote it, but you cannot promote it if it is a micro-business. You can only promote branded products that can be purchased on Taobao, Tmall, and JD. If you use the micro-business method of adding WeChat, there will be no conversion.

25. Is the cooperation with Douyin influencers for public or private purposes?

Answer: It can be for public or private use. For public use, a 6% tax will be added.

26. When internet celebrities from other places come to shoot offline, how is the fee calculated?

Answer: Party A will cover the travel expenses. In addition, offline fees will be more expensive than online fees.

27. Can the promotion of Douyin influencers be promoted together with Weibo and official accounts?

A: Yes, the effect will be better than promoting it on only one platform, and we also recommend customers to do so.

28. How long does it take to shoot a video? How long is the cooperation period?

Answer: It takes 3 days from the time the idea is finalized to the time the video is shot, and it generally takes 7 to 14 days from the time the idea is finalized to the time the video is released.

29. Can links be included in Tik Tok videos?

Answer: Videos cannot contain links. Even if there are links, users will not be redirected when they click on them. Douyin has strict review of videos with embedded advertisements. Videos suspected of containing advertisements will be deleted immediately, so please be cautious.

30. How can we promote our product if we can’t include a logo or link?

Answer: Product conversion is mainly guided through the comment area. When replying to user comments, influencers bring out the product's keywords to guide conversion.

31. Can Party A post comments by itself?

A: Yes, but be careful. Comments suspected of being advertisements will be set by the official to be visible only to you. Comments with obvious advertisements may affect the safety of the video.

32. Does it mean that the more fans a Douyin celebrity has, the better the effect he or she will have?

Answer: In theory, yes, but Tik Tok’s recommendation mechanism gives small internet celebrities opportunities. This means that as long as the video’s creativity is interesting, they can still get a lot of exposure even if they don’t have a large number of fans. Video creativity is critical.

33. Are the number of followers of Douyin celebrities fake?

Answer: We do not rule out the possibility that some internet celebrities’ fans are fake. It depends on the agency. When we sign a contract with an internet celebrity, we will evaluate the data of the internet celebrity and filter it ourselves to eliminate fake internet celebrities. At present, the fans of Douyin internet celebrities are generally real, unlike those of certain Weibo.

34. Party A has taken a fancy to an internet celebrity. Can you help find him?

Answer: Yes, some of the Douyin influencers have exclusive contracts, and Party A may not be able to contact them. We can also find them on their behalf. Serving Party A is Party B’s purpose.

35. Can I find an internet celebrity to take photos with a budget of 10,000?

Answer: If you have a budget of 10,000, you can find 2 to 3 internet celebrities with around 100,000 fans.

36. What should I do if the video is deleted by Douyin official after it is released?

Answer: If the video is deleted due to Party A’s creativity, Party A shall bear the responsibility. If the video is shot according to Party B's creativity and is deleted, if it is deleted within 2 days, you can reshoot a new video. If it is deleted more than 2 days later, the purpose of exposure has been achieved and there is no need to reshoot.

37. Can the mini program be promoted?

Answer: We won’t promote anything related to WeChat for the time being. You know the reason.

38. Can videos shot by Douyin influencers be posted repeatedly by multiple accounts?

Answer: No, if the same video is released by multiple accounts, the official will treat it as a duplicate video and the subsequent ones will not be exposed.

39. How long will short videos be retained?

Answer: After the video is released, it will be kept for 2 weeks. In some cases, it will be kept for 1 month. It is not permanent.

40. The e-commerce product is not available on Taobao and can only be purchased on Youzan on WeChat. Can it be promoted?

Answer: It is not recommended to promote it. The shorter the conversion process is, the better. If it is too long, there will be no conversion.

41. How do you play the challenges on TikTok?

Answer: That is an official resource, it is very expensive and is used by big companies.

42. How do you make downloadable ads on TikTok?

Answer: That is the official resource. The prepayment plus consumption can be used to calculate the customer acquisition cost. It is suitable for promoting games, applications, and education.

43. If Party B comes up with the creative idea, will there be an additional charge?

A: Yes, we charge a 15% service fee on top of the influencer’s quote for creative ideas.

44. Can we ask a professional video team to produce high-definition embedded videos for release?

Answer: Yes, but the cost is high. It costs more than ten thousand yuan to make a single video. It is outsourced to a professional video production company, and the fee is by the second.

45. Why do some ordinary people and internet celebrities charge as high as 500,000 yuan per piece, which is higher than first-tier stars?

Answer: This is a traffic business. Spend money to buy exposure, don’t look at the people. Based on 1,000 impressions, a video with 500,000 views per piece has 20 million impressions, so the CPM is 25 yuan.

46. ​​Can the internet celebrity only shoot videos and publish them through Party A’s account?

Answer: As long as Party A is happy.

47. Why are there not many influencers on the quotation list?

Answer: There are hundreds of thousands of internet celebrities on Douyin, and nearly a thousand of them are signed. It is impossible to give them all away. According to the needs of Party A, we can sort out suitable Internet celebrities for recommendation.

48. Are there any promotion cases?

Answer: Yes, there are videos that have been shot and released before. Whether they are good or not is a matter of opinion. Some thought the video was great, while others thought it was just average.

49. Can Douyin influencers promote multiple products in one video?

Answer: No, including selling points. A video can only highlight one product or one selling point. If there are more, users will not be able to receive them and the effect will be weakened.

50. I also want to become a Tik Tok celebrity, is that okay?

Answer: Pretend you didn’t see the question. Well, the answer is yes, as long as your videos are interesting and fun, you can become an internet celebrity.

The above are some common questions sorted out based on customer inquiries. If you still have any questions, you can also leave a message.

Author: Tiger

Source: Tiger Talk Operations