What is Baidu Wenku promotion? How to promote Baidu Wenku?

Document libraries are a major way to spread information. In addition to search engines such as Baidu and 360, which have their own document library products, there are also other document libraries such as Docin and Doc88, which provide a huge amount of documents for netizens to read and download. The resources are rich and detailed and extremely popular. Gradually, Wenku has become one of the fronts for brand marketing. Today, Dongguan SEO Feng Chao will share with you, what is Baidu Wenku promotion? How to promote Baidu Wenku?

What is Baidu Wenku promotion?

The promotion method of using document libraries to display information to users, brand promotion layout, and long-tail keyword ranking is called document library promotion. Currently, the mainstream document libraries include Baidu Document Library, Docin Document Library, Doc88, etc. Among them, Baidu Document Library has the highest market share and is the most popular among promoters.

How to promote Baidu Wenku?

The reason why Baidu Library is so popular among promoters is that it has three major advantages. First of all, once the library we submit is reviewed and approved, it can usually be included without the need to attract spiders. Secondly, Baidu Wenku is a product of Baidu. Once it is included, it will be ranked. We use it for user searches, long-tail keywords or corporate brand words. Not only is the promotion cost low, but the effect is also good. No matter how Baidu updates, the ranking will be very stable and long-lasting. Third, Baidu Wenku has a certain authority, and using Baidu Wenku for promotion can enhance user trust.

Although Baidu Wenku promotion has many advantages, its operation is not easy. Next, editor Dongguan SEO Feng Chao will share with you how to promote Baidu Wenku.

1. Library promotion requires preparation

Baidu Wenku promotion requires preparation in four aspects: Wenku account, Wenku content, document format, and content layout.

1. Library account

The accounts of related products in the Baidu series are almost the same. We can use the Baidu Knows account for uploading. Similarly, the higher the account level, the higher the pass rate. It is better to choose a library account with no bad records. If there is a record that the account has been blocked or banned before, it is best not to use it.

2. Library Content

Before uploading to the document library, we need to prepare a large amount of content, and the content of each article should be different. Generally, promotional content has a small chance of being approved, and news content is not recommended to be uploaded. The content of the library should be highly resistant to expiration, have a certain degree of readability, and preferably be illustrated with both text and pictures.

3. Document Format

Many people have this question: There is nothing wrong with the title, content, or even the account, so why can’t it pass? At this time, we need to check the format of the document. The reading experience of TXT and DOC is not very good. Wenku prefers PDF and PPT templates.

4. Content layout

Wenku is mainly for displaying and reading for users. Even if your article is good, it will be difficult to pass the review if the layout is messy.

2. Library promotion: mastering skills is the key

Feng Chao shares six Baidu Library promotion techniques with you here

1. Maintaining an account

For Baidu-related products, the higher the account number, the higher the pass rate. As for how to maintain an account, Feng Chao has written about it in Dongguan SEO Feng Chao’s blog, and you can go and read it yourself.

2. Set the title

Whether the title is set well or not will directly affect the effect of the later promotion. If you are doing online marketing , the long-tail keyword is "How to optimize the website ". When operating, we should not directly use this long-tail word as the title. We can modify it slightly, for example: How to optimize the website? Little tricks you have to know. These types of titles are easier to pass.

In addition, after setting the title, don’t rush to submit it. We can enter the title we have already written in the library search box. If there are too many repetitions, you should consider changing the title.

3. Original content is preferred

If the content of the article is original, it will be more popular in Baidu Wenku. Keywords can appear appropriately in the content, 1-3 is preferred. The way to present it to users can be PPT or PDF, with a page length of 3-10 pages. If the content is collected and uploaded directly, the general user format can be PPT or PDF, with pages ranging from 3 to 10 pages. If the content is directly collected and uploaded, it will generally be privatized, meaning that only you can see it. In other words, the content must be appropriately modified before it can be uploaded.

4. Soft advertisements can be appropriately added to the article

If you directly insert a link in the article, or add a watermark of QQ, WeChat, or phone number, it will be difficult to pass the review, because the library is very strict in reviewing this kind of hard advertising. But we can add soft advertising, such as adding some brand words to guide users, and put it in the middle of the article, or in the header and footer of the article, which will generally be approved.

5. Correct document submission classification

Some people, for the sake of convenience, will just add a category and submit it. However, they don’t know that if the classification is wrong, it will be difficult to pass the review. This small detail, this small detail cannot be ignored.

6. Make good use of description introduction

The description in the library promotion is equally important. The description content should be vivid. You can add keywords appropriately, with 1-2 keywords being suitable, and the density should be well controlled.

3. Optimize the library promotion and improve the promotion effect

Optimizing Baidu Library can effectively improve the efficiency of promotion and publicity. The main methods are as follows:

1. Make good use of image watermarks, headers, and footers

The purpose of uploading documents to the library is nothing more than promotion and publicity, but how can this goal be achieved? You can add your company name or brand name to the image watermark, or add appropriate advertisements to the header or footer.

2. Introduce external links to make the ranking higher

After the article is reviewed and approved, it can attract search engine spiders, thereby improving the ranking of the library.

3. Details of page number optimization.

The number of pages in Baidu Library should not be too small, and it is best to control it within 3-6 pages.

4. Increase downloads and page views

In addition to the Baidu title and document library content matching that can affect the document library ranking, the download volume and page views of the document library are also details that cannot be ignored. So how to increase the download volume and page views of the document library? You can ask someone for help. If the library has a ranking, you can search the title, click to find, and proceed to download. If there is no ranking, you can search the title, click to find, and proceed to download.

5. Paid Document Promotion

Baidu Wenku already provides paid document promotion for enterprises and individuals. If you need to promote a large number of documents, you can purchase them directly from Baidu Wenku.

Any promotion method will seem difficult when you start studying it, but once you focus on it, you will find that it is not difficult at all. As long as you do it with your heart and work hard to practice, you will experience the joy of promotion.