What is Encyclopedia Promotion? How to do Encyclopedia Promotion?

With the continuous development of the Internet, online promotion and marketing has become the first choice for many companies, especially for traditional companies. There are many ways of online promotion, such as: picture promotion , SEM promotion, library promotion , Baidu Q& A promotion, encyclopedia promotion , etc. Each online promotion method can bring traffic, brand promotion and orders to the company. Editor Feng Chao of Dongguan SEO has introduced many promotion methods to you before. Today, editor Feng Chao will share with you another online promotion method - encyclopedia promotion. So what is encyclopedia promotion and how to do encyclopedia promotion? Let’s take a look with editor Feng Chao.

What is Encyclopedia Promotion?

Encyclopedia promotion is when companies use encyclopedia platforms to display information to users, allowing users to better understand the company. Many new and old brands, products, and even people are doing encyclopedia promotion. Currently, encyclopedias are mainly divided into Baidu Encyclopedia, Sogou Encyclopedia, 360 Encyclopedia, Hudong Encyclopedia, Wikipedia, etc. Among them, Baidu Encyclopedia has the largest market share in the domestic Chinese search engine market.

1. The role of Baidu Encyclopedia

Now more and more companies are aware of the importance of Baidu Encyclopedia promotion, and its role is mainly reflected in the following five aspects:

1. Improve user trust

Baidu Encyclopedia plays a very important role in identifying whether a company is legitimate. Many users use Baidu Encyclopedia as a reference, so the Encyclopedia is also one of the most direct ways to enhance user trust.

2. Search engine rankings are relatively high

The authority of encyclopedia is higher, which cannot be achieved by website optimization. When we search, no matter you search for a person's name, region, company, or brand, you will find that the encyclopedia ranks relatively high, second only to bidding.

3. Greatly improve conversion rate

In the era of network fragmentation, users have more choices. How can you make your product stand out? Encyclopedia promotion is one of the important references. Simply put, encyclopedia promotion gives users a reason to trust you, thereby greatly improving the conversion rate of the website.

4. Encyclopedia promotion is more durable

After an encyclopedia is successfully created, not only is its ranking stable, but it is also not easy to delete, unless it is frequently modified or is reported in the same way, or the content or reference materials are inconsistent.

5. Increase user stickiness

When users want to learn about a company, they usually search for the company and learn about it directly through the encyclopedia. If we add the company's official website or news reports to the encyclopedia reference link, it can better increase user stickiness and effectively increase user visits.

What is Encyclopedia Promotion?

1. Encyclopedia creation method

Nowadays, it is becoming increasingly difficult to create encyclopedias. If you don’t have a good method, even if you submit frequently, you will be repeatedly rejected by the encyclopedia. Dongguan SEO editor Feng Chao will share this with you below.

1. Preparations

If you want to do your work well, you must first sharpen your tools. Being well prepared in advance is one of the key factors for the success of creating an encyclopedia. The main things you need to prepare are the following:

1. Entry Positioning

Before creating an encyclopedia, you must first decide whether to create a personal entry, a company entry, or a brand entry. To create a personal entry, you need to prepare authoritative reference materials. To create a corporate entry, you need to prepare an organization code certificate. It is recommended that you go directly through the free corporate creation channel. To create a brand entry, you need to prepare a trademark, trademark website link, authoritative reference materials, etc.

2. Entry information

After the entry is positioned, the information of the entry needs to be prepared. For example, when editing a corporate entry, you must strictly follow the editing suggestions provided by the official encyclopedia when preparing it. You can also refer to competitors in the same industry. It generally includes basic information, development history, company profile, corporate honors, corporate culture, corporate slogan, etc.

3. References

Reference materials are the most important step in whether an encyclopedia is approved. It would be best if you can prepare reference materials from government websites, which are highly authoritative and are the favorite of encyclopedias. If not, you can look for information published by relevant media, such as authoritative websites such as NetEase, Sohu, Sina, Tencent, etc.

2. Encyclopedia Editing Skills

After preparation, we need to edit the encyclopedia, which also requires certain skills. The specific method is as follows:

1. Encyclopedia content must be objective, true, and readable

Some people say that edited content is difficult to pass the review of encyclopedias. Do you know why? The reasons include that the content is exaggerated, too promotional, too advertising-oriented, and does not comply with the encyclopedia inclusion rules. This requires that the encyclopedia content we edit must be authentic, and the content cannot be too colloquial, especially without the presence of modal particles and colloquialisms.

2. Learn from your peers and pay attention to the reminders of the Encyclopedia Editor Assistant

If you still don't know how to edit after reading the encyclopedia editing requirements, I will tell you a simple method. Refer to your peers and see how they do it. In addition, after we create the encyclopedia content, don't rush to submit it. First look at the corresponding reminders of the encyclopedia editing assistant, and then make appropriate modifications.

3. The content should not involve advertising and should not be commercialized

When editing an encyclopedia, if the content contains obvious advertising words and has a strong commercial flavor, it will be difficult to pass the encyclopedia's review. It is recommended that you try to be as objective as possible when editing content, starting from solving user needs and improving the readability of the article.

4. Upgrade your Encyclopedia account level

With the introduction of Baidu Encyclopedia's manual mode, the role of the encyclopedia account level is becoming less and less important, but it is not completely useless. For example, some high-quality entries need to reach level four or above before they can be edited. Therefore, it is necessary for us to upgrade the account. It is worth mentioning that you must not brush the level or flood the account just to increase the level. Once discovered, the account may be banned for seven days or even permanently.

2. Common problems and solutions for creating encyclopedias

When creating an encyclopedia, we often encounter some problems, such as what to do if the encyclopedia does not pass? How to modify the encyclopedia later? I don’t know how to create it myself, is there a shortcut? Next, editor Feng Chao will answer these three questions for you.

1. Appeal skills for failure of encyclopedia

What should you do if the content you create fully meets the requirements of the encyclopedia but still fails to pass? You can file a complaint through Tieba or go to the Baike complaint entrance.

2. How to modify the encyclopedia later

Post-editing includes adding content, modifying images, and adding hyperlinks. Before adding content, we must prepare reference materials first. Don’t add too much content at one time, otherwise it will be difficult to pass. In addition, we must learn to cite reference links when adding content.

For image modification, it is recommended to upload 1-3 times at a time. Do not upload a large number of images. The image size should be controlled within 1M. Sometimes, in order to facilitate user queries and improve the encyclopedia experience, hyperlinks can be added to some entries.

3. If you don’t know how to create, you can choose paid encyclopedia promotion

If you find it troublesome or don’t know how to create an encyclopedia yourself, it doesn’t matter. You can choose paid encyclopedia promotion. Currently, Baidu Encyclopedia has different charging standards for enterprises, individuals, websites and application software, usually charged on an annual basis.

If you want to create an encyclopedia quickly and effectively, you need to do more, test more, get more feedback, strictly follow the encyclopedia's standards, think more about and modify the feedback results more often. Only by editing more times and accumulating a certain amount of experience can you increase your success rate.