How to leverage hot events to boost website traffic?

Website traffic has always been a common topic. No matter whether it is an individual webmaster or a corporate website, they all hope that the website traffic is as much as possible. Only when the website has traffic, will there be consultations, conversions, and transactions. The results of simply relying on website rankings and natural searches are always unsatisfactory. Some webmasters will increase website traffic by purchasing traffic and brushing Alexa rankings. In fact, doing so will not have any practical effect and may even backfire. So, how do you increase website traffic? Today, editor Dongguan SEO Feng Chao will share a method with you - leveraging hot events .

How to leverage hot events to boost website traffic

1. Tips on how to boost website traffic by leveraging hot events

The method of leveraging hot events to detonate website traffic can be simply described in four steps:

The first step is to find hot events; the second step is to choose the ones that suit you from the many hot events; the third step is to cleverly use hot events to match the content you are promoting; the fourth step is to detonate traffic and achieve back-end conversion.

(I) Find hot events

When looking for hot events, you need to think from the user's perspective about what types of topics they like, what topics they care about, and what content they are more willing to pay attention to. , so, through what channels can we obtain these topics?

1. Tencent News client, headlines from major portals

2. Baidu Rankings, Real-time Hotspots and Popular Recommendations

3. Self-media platforms, Douban, Zhihu, Mop, etc.

4. Hot topics on Weibo

(II) Filter hot events that suit you

There are updates on hot current affairs topics every day, but not all topics are suitable for us, so we must learn to screen and choose those that suit us. First of all, you need to be clear about your positioning. If you are an individual webmaster, you should choose content that is popular with the public, has no copyright disputes, and most importantly, is in line with the interests of users.

Many SEO webmaster friends may be puzzled as to why they should choose a topic without copyright disputes? This is because if there is a copyright dispute in the hot articles you have selected, it will cause you a lot of trouble. In order to avoid trouble, it is better for us not to play by the rules.

(III) Make good use of hot events to match the promotional content

We cannot blindly pursue the quantity of website traffic while ignoring the quality of the traffic. After finding the right "hot event", we must align it with the online promotion content and learn how to "kidnap" the hot event. While obtaining traffic, we can also achieve a certain page conversion effect.

4. Exploding traffic and backend conversion

When hot events bring traffic to the website, what we need to do next is to make rational use of this traffic. We can use "online customer service, contact us" and other methods to convert this traffic, thereby effectively improving performance.

2. What are the conditions that hot events need to meet?

In the above, editor Feng Chao talked about using hot events to detonate traffic in order to combat it. Next, Feng Chao will share with you what hot events are and what conditions hot events need to meet.

1. The popularity of the hot event must be high enough, and it must be an event within three days. If it exceeds three days or a week, it will not make much sense to promote it. Of course, for some short hot events, such as those that come out in the morning and disappear in the afternoon, or even shorter, it is not recommended to promote them.

2. Hot events must be consistent with the industry. If the traffic brought in by hot events is just general traffic, it will be useless no matter how much it is. It will not only have no promotion effect, but may also have a certain impact on the website. No users will stay on the website, and the website bounce rate will increase in vain.

3. While leveraging hot events, you can reasonably insert brand implants, links, company introductions, etc. in titles and articles, so that targeted users can more easily understand the company, thereby increasing the website's brand exposure. Let me briefly explain here that the title must not be left intact or copied, but should be modified appropriately. The same goes for the content, which should be modified to be attractive in order to increase the user click-through rate. It must not appear incoherent or be a hard advertisement.

Handling hot events will not succeed in one go; success is possible only after multiple attempts. During the operation, you must be good at discovering problems and carefully studying and solving them. Once a hot event is forwarded, it will bring unpredictable effects, because hot events have a high degree of attention and are an effective way to expose products and increase brand awareness .