Unconsciously, 2017 has come to an end. What kind of changes have our operations partners experienced during this year? In the blink of an eye, the flowers are picking and the rain is falling, and the cold winter has arrived. Maybe you have just started working, maybe you are getting better at operations, or maybe you are in a period of confusion and bewilderment in your career. This year, we understand each other and have walked through it together.
The world is changing, and we have been thinking about what to leave behind as our common memories and expectations at the end of the year. We thought of many ways, and after much deliberation, we decided to combine our observations and make the following list of books for everyone. Since ancient times, routines cannot retain things, only books can hide deep feelings.
You can check your favorite books below. We will combine everyone's opinions and select the 8 books with the highest number of votes . As for how we will play around these 8 books, please stay tuned.
At the beginning of the new year, I hide the fragrance of books in my sleeves and watch the world with a smile. Move your fingers quickly.
General Skills
How to Read a Book Often the simplest things are also the most complicated. Regarding the small matter of reading, it seems that you and I were both wrong before.World-class copywriting Generally speaking, most books that claim to be first-class are not worth reading, let alone those that are shamelessly given such titles. However, this book is really an exception.Copywriting Training Manual This is a must-have book for almost every copywriter and advertiser, of course, also including content operations .Copywriting Fever This is a book of experience shared by Luke Sullivan, a veteran in the advertising industry. We are in great need of such people who are good at sharing and are interesting. Trust me, you won’t be able to help but brainstorm with him."A Design Book for Everyone (4th Edition)" World-class designer Robin Williams has devoted his entire life experience to this aesthetic book for ordinary readers. It is simple and yet superb. After reading this book, you will be able to make friends with cool designers. By the way, you can also use it to criticize your boss’s weird aesthetic.Self-Control Through this book, it is not so much that you will master the secret of self-control, but rather that you will begin to understand yourself scientifically and systematically.The Seven Habits of Highly Effective People This book has been popular in the world for more than 20 years. No other book can more accurately answer the confusion of people in the workplace and provide a set of simple and practical guidance.The Five Dysfunctions of Teamwork If you are facing difficulties in team management, please read this book to find guidance. If you haven't met him, you might as well read it. What if he thinks the same as you?Success, Motivation and Goals This book should have appeared earlier, so that fewer people would have been poisoned by the success theory. Regarding how to succeed, it may not be able to bring you direct benefits, but at least it will not induce you to be blindly anxious and motivated like the success studies.Learn to ask questions How to ask questions that accurately address the crux of the problem? How to avoid getting entangled in meaningless issues? How to give reasonable reasons when responding to questions? After reading this book, you will master not only language skills, but also a set of critical thinking tools .15 Rules for High Efficiency - Deep Work Methods Used by Google and Apple Some people have been working in the workplace for many years but still have not achieved anything. It’s not because they don’t work hard, but because they have not mastered the rules of efficient work. If "The 7 Habits of Highly Effective People" is the Tao, then this book is the technique. The combination of Tao and technique is invincible."High emotional intelligence means being able to speak" 7 breakthroughs, 8 skills, the life summary of Mr. Keiichi Sasaki, Japan's top communication expert, is interesting, informative and more effective."Difficult Conversation" How to deal with emotional conversations such as arguments, accusations, and complaints? How do you handle those toughest conversation moments? Only by understanding conflicts can you avoid them. From then on, your words will not only sound nicer but also more reasonable.Professional skillsMake creativity stickier Why do the activities we plan with great effort receive so few responses? Why is it that no one appreciates the creativity and beauty of the design? Re-analyze creativity from the perspective of user thinking. Good creativity should not only be spread, but also stick to people's hearts.
"Go viral: Make your products, ideas, and behaviors go viral" Every day of operation is spent racking your brains to think about how to create popularity. Now this book may help you break free from the bottleneck of thinking. Marketing Management 15th Edition Philip Kotler's "Marketing Management" is to marketing what Adam Smith's "The Wealth of Nations" is to economics. It should be the first book you read into marketing, and it will also be the last book you read into marketing.The Essence of Retail: The Philosophy of the Founder of 7-Eleven Convenience Store If you understand retail, you understand everything about business. From site selection, ordering, sales, logistics to management, etc., you will have a clear understanding of all the smallest and most complicated issues and processes in business. Let’s listen to Mr. Toshifumi Suzuki, the founder of 7-Eleven convenience store, unravel the story for us based on his life experience.Confessions of an Advertising Man It is no exaggeration to say that this book is a must-have on the desk of all advertisers.The Art of Community Operation : How to Make Your Community More Sense of Belonging If your community operation work is still at the customer service stage where users chat with you, then you really should read this book carefully. If your community work is no longer just a means of operating to retain users, then you should read this book carefully.Games Change the World Gamification is a lifestyle, a way of thinking, and a trend in future life. Promoting operations in a gamified way will achieve twice the result with half the effort."Practical Gamification: Human Behavior × Game Mechanics to Create Product Attraction" If "Games Change the World" points out a trend, then this book is undoubtedly the most valuable practical application guidance method brought by being on the front line.Fundamentals of Curriculum and Instruction This is the masterpiece of Taylor, an educator known as the "Father of Modern Curriculum Theory". It has been reprinted more than 40 times in more than half a century since its publication. The four questions summarized in this book laid the paradigm for modern curriculum research and are worthy of study by every practitioner of Internet education.Principles of Instructional Design A must-read for Internet course development. If you understand the principles of this book, you will also understand the psychology of learning.The Elements of User Experience : User-Centered Product Design If operations want to make greater progress, it is necessary to think from the perspective of a product manager . Otherwise, at best you can only be considered a customer service representative, salesperson, editor, or handyman. Fortunately, there is this book.Lean Data Analysis How to use data to make good decisions and how to accelerate the entrepreneurial process through data analysis. This book can provide you with different ideas through more than 30 case analyses and insights from more than 100 well-known entrepreneurs around the world.
ExperienceWeird Psychology When you recognize and understand human behavior, your operations work has just begun.The Beginning of Infinity: The Origin of World Progress Evolution, quantum physics, knowledge, and computation have fundamentally changed the way we humans think. Through this book, you can understand the current Internet world from a higher perspective.Evolutionary Psychology (4th Edition) If freak behaviorism is the revelation of life phenomena, then evolutionary psychology is the first principle for explaining human behavior.Influence Through this book, you will discover more clearly the six psychological mysteries behind other people's behavior.Details: How to Easily Influence Others If "Influence" provides theoretical guidance on how to influence others, then "Details" is the practical training on how to influence others through 52 tiny changes. I believe this book full of tricks will make your success easier.Priceless: Understanding the Public Psychology and Playing the Price Game Why does free chocolate drive us crazy? Why are the more expensive seats in Broadway theaters more popular? Why is it important to be the first to quote and ask for a high price when negotiating? Through price phenomena, we have a deeper understanding of human psychology and behavior.The Crowd: A Study of the Popular Mind This book is based on the famous French social psychologist Gustave Le Bon's thoughts on the French Revolution in the late 19th century. Today, it is still relevant to our understanding of collective behavior psychology.Consumer Behavior (11th Edition) Everything you want to know about consumers' information collection, decision-making, purchasing choices and other behavioral psychology is presented in the most detailed research currently available in this book.Thinking, Fast and Slow The most scientific and popular presentation of the research on brain cognitive patterns by Daniel Kahneman, Nobel Prize winner in economics and famous American psychologist. This book is destined to subvert your understanding of yourself and the world."position" Positioning theory, a theory that has spread and had a profound influence in the marketing world.The Lean Startup: Growth Mindset for New Ventures Lean Startup represents a new method of continuously forming innovations, which originates from the concept of "lean production" and is a complete presentation of entrepreneurial thinking.Deliberate Practice: How to Go from Novice to Master The proposal of the 10,000-hour theory has misled many people, causing the public to fall into inefficient, repetitive and meaningless pseudo-diligence. Fortunately, with this book, learning is not always easy, but there is indeed a method.The Mythical Man-Month In the field of software, there are few books as influential and enduring as The Mythical Man-Month.Redefining the Company: How Google Works It fully reveals the inside story of Google over the past decade and is considered to be the only masterpiece in the 21st century that challenges Drucker's management paradigm in the industrial age."Start Over: A Simpler and More Effective Business Thinking" "Most business management books will tell you: develop a business plan, analyze the competitive situation, find investors , etc. This book presents a simpler and more effective way to succeed in business.
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