How to register a mini program?

It is now very common for supermarket stores to use mini programs to sell goods. Mini programs can conveniently connect online and offline channels, so that merchants are no longer limited to the traffic around the stores. They can acquire more customers from WeChat, thereby increasing sales and store visibility. So how do you register a mini program? Feng Chao from Dongguan will talk to you about it today.

WeChat Mini Program registration process:

1. Registration

Register a mini program on the WeChat public platform. After completing the registration, you can simultaneously complete the information and develop it.

2. Complete mini program information

Fill in the basic information of the mini program, including name, avatar, introduction and service scope.

3. Develop mini programs

After completing the Mini Program developer binding and development information configuration, developers can download the developer tools and refer to the developer documentation to develop and debug the Mini Program.

4. Submit for review and release

After completing the development of the mini program, submit the code to the WeChat team for review. It can be released after the review is passed (it cannot be released during the public beta).

What functions can WeChat mini programs achieve:

Marketing functions:

1. Distribution fission. Relying on WeChat's 1 billion users, the daily active users of mini programs have exceeded 200 million. Fully utilizing them will bring you unexpected results. Distribution fission means that if the products you share are sold, you will get a commission.

2. Bargaining and group buying are also marketing functions commonly used by merchants nowadays. They purchase goods at low prices by bargaining and group buying, thereby attracting potential customers, and the group buying and bargaining model allows them to quickly form their own small circles and split up. By using low-price group buying as a method, users can gain traffic by finding others to join the group.

3. Generally speaking, there are three ways to expand the circle of friends: articles, posters and collecting likes. The article embeds a mini program code in the official account article, and then shares the article to Moments, which is equivalent to the mini program being shared to Moments. The poster of the mini program code is even simpler. You can make a poster and send it to your circle of friends. As long as someone scans the code and then confirms it, you can get a new user. Collecting likes in Moments is a classic old trick of the fission marketing strategy. Put the mini program code in Moments, and you can exchange it for gifts based on the number of likes you collect.

4. Event fission, plan effective activities, and then combine public account tweets, mini-program pop-ups, Moments, and communities to achieve fission conversion. This kind of fission is more common and effective in the field of knowledge payment. You can also use other channels to launch some popular content to direct traffic to your own mini program.

5. Community fission. Community fission can be summarized into six key words: chat sharing, welfare sharing, online courses, hobbies, industry peers, and big-name traffic.

What are the advantages of WeChat Mini Programs:

1. Easy to use. No need to download or install, just scan the QR code to use it. So it doesn't take up the phone's memory. Use it and go

2. Social communication. Under the WeChat ecosystem, mini programs are suitable for rapid dissemination in WeChat groups. This provides opportunities for the rapid development of social e-commerce and social products.

3. Development cost Compared with WeChat official account, APP development cost is lower.

4. Traffic pool WeChat is currently the center of traffic concentration, and mini programs have great potential in this ecosystem.