Some ads were very successful, such as Benetton's (note: Italian clothing brand) AIDS ads in the early 1990s, which humanized AIDS patients. Others didn't receive widespread attention at the time, but became part of everyday language decades later (such as "Keep calm and carry on").
1. Lord Kitchener Needs You (1914)
This British recruitment poster from the First World War spawned a host of famous recruitment ads.
Lord Kitchener Wants You (1914).
This "Lord Kitchener Wants You" poster was unveiled in Britain in 1914, at the start of World War I. It debuted on the cover of London Opinion and made the recruitment a huge success. The ad's impact went beyond World War I, as it inspired several other advertising campaigns. 2. America Needs You (1917)
Inspired by "Lord Kitchener Needs You," James Montgomery Flagg's work is now an iconic American image.
Uncle Sam Wants You (1917).
3. Always a bridesmaid, never a bride (1924)
This catchphrase was popularized by the advertisement of Listerine mouthwash.
Often a Bridesmaid, But Never A Bride (1924).
4. Keep Calm and Carry On (1939)
A slogan created by the British government for use in the event of a Nazi invasion. In fact, this slogan was never used at that time. It became a buzzword again during the 2008 recession.
Keep Calm and Carry On (1939).
5. Diamonds are Forever (1947)
De Beers' corporate culture slogan redefines the marriage contract. The 007 movies , Shirley Bassey (Note: a legendary superstar in the British and American pop music and stage plays, who has sung many theme songs for the 007 movies, such as "Diamonds Are Forever" in the 1970s), and Kanye West have all drawn inspiration from it.
A Diamond Is Forever (1947).
6. Give yourself a cup of coffee (1952)
People already enjoyed coffee break before this, but the Pan American Coffee Bureau named it Coffee Break.
Give Yourself a Coffee-Break (1952).
7. Think of the Small Benefits (1959)
German car company Volkswagen introduced the modern advertising look as we know it today - eschewing heavy-handed sentimentality in favor of cool visuals. This ad is always considered as a top ad.
Think Small (1959).
8. Daisy Girl (1964)
Negative political advertising has long existed, but Lyndon Baines Johnson's (Note: the 36th President of the United States) presidential campaign ads legitimized this negative effect.
Daisy (1964).
"Daisy" (also known as "Daisy Girl" and "Peace, Little Girl") is a controversial television campaign advertisement for incumbent presidential candidate Lyndon Johnson in the 1964 United States presidential election.
It is considered a major factor in Lyndon Johnson's landslide victory over Barry Goldwater in the 1964 election, although the ad only aired once on television. This advertisement is also seen as an important turning point in American political and advertising history. The ad was produced by Tony Schwartz of DDB Advertising. It is still considered one of the most controversial political ads in American history.
The ad opens with a little girl (2-year-old Monique M. Corzilius) picking petals from daisies in a meadow as birds chirp, slowly counting the petals as she removes them. She made several mistakes in counting, either reversing the order or repeating herself, which showed her immaturity. When she counts to nine, an ominous male voice imitating a missile launch countdown appears in the commercial, and the girl looks up to the sky, as if she sees something in the sky. The camera zooms in and out until her pupils fill the entire screen, then the image fades to black. When the countdown reached zero, the screen broadcast the flash of a nuclear bomb explosion and the fireballs and mushroom clouds of several nuclear test explosions, accompanied by the sound of explosions.
After showing the tumbling, rising fireball, the screen cuts to a final shot showing a magnified, incandescent mushroom cloud on the screen. The voiceover features Lyndon Johnson saying, "These are the stakes! For all of God's children to survive in this world, or go to darkness. We must love one another, or we must die." Another voiceover (narrator Chris Schenkel) says, "Vote for President Johnson on November 3rd, and the stakes are too high to stay home."
9. Please Listen to Their Cry (1960)
The New York Times and Sullivan's lawsuit over the ad lasted four years, culminating in the U.S. Supreme Court establishing a defamation standard designed to protect press freedom.
On March 29, 1960, The New York Times published a full-page advertisement titled "Hear Their Cry" to raise funds for the defense of civil rights leader Martin Luther King, who was charged with perjury in Alabama. The advertisement mentioned some actions that obstructed civil rights leaders, but some of the content was false and involved the Montgomery police. Although Montgomery City Commissioner L. B. Sullivan was not named in the ad, given his position and his responsibility to oversee the police department, false criticism of police actions was considered a personal smear. Sullivan filed suit a few days later. On March 9, 1964, the Supreme Court ruled 9-0 in favor of The New York Times Company.
Heed Their Rising Voices (1960).
10. Workers without jobs (1978)
The ad helped propel Thatcher to victory in the prime ministerial race, becoming the first female prime minister of the United Kingdom, and set the stage for her collaboration with President Reagan in the 1980s.
Labour Isn't Working (1978).
11. Friends Don’t Let Friends Drink and Drive (1983)
Before this ad appeared, it was actually allowed to drive after a few drinks.
Friends Don't Let Friends Drive Drunk (1983).
12. Joe the Camel (1987)
The cartoon image of Joe Camel appealed to young people, which forced tobacco companies to accept a 1998 agreement that banned most forms of cigarette advertising. Because of this cartoon character, few people smoke anymore.
Joe Camel (1987).
13. Willy Horton (1988)
The ad was a follow-up to the 1964 ad, "Daisy Girls," which helped propel George Bush to victory in the presidential election and reinforced the idea that "no political blow is too light."
Atwater created the racist "Willie Horton" ad: the most fatal move against the Democratic Party in the 1988 election. William Horton was a black murderer serving a life sentence in a Massachusetts prison. At that time, Massachusetts had a prison holiday policy that allowed criminals to go home to visit their families on weekends.
In 1986, Horton ran away on holiday and raped a white woman and beat her white boyfriend before being caught. Atwater used the incident to attack then-Democratic presidential candidate Willie Dukakis. He used an "independent group" to make a television advertisement and aired it everywhere, and also had a white woman who had been raped hold press conferences everywhere to tell her unfortunate experience and accuse the governor of Massachusetts. In the TV commercial, the name "William Horton" was changed to "Willy Horton", which made people think of the ignorant, barbaric and ferocious black thugs in the South.
On the surface, it was an attack on "the weakness of the Democratic Party that condoned crime." This TV ad implied that Dukakis sold women of his own race to the terrible black people. Once it was broadcast, it immediately aroused the anger and fear of voters, and Dukakis's poll results also plummeted.
Willie Horton (1988).
14. Pieta of Benetton (1992)
Before Benetton published a photo of AIDS patient David Kirby lying on his deathbed surrounded by his crying family, people shunned AIDS patients.
Benetton's Pieta (1992).
15. Hello Boy (1994)
You can argue about the taste of this ad, but Wonderbra forever changed the silhouette of how women dressed in the early 21st century.
Hello Boys (1994).
16. Think Different (1997)
Before the Internet became popular, computers only performed a lot of complex number crunching.
Apple has made us think of computers as more creative tools .
Think Different (1997).
The author of this article @Charlie Minato was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!
