Which smart mini-program resources need to be deleted? How to delete the content of smart mini-programs?

When there are dead links, low-quality resources, etc. in the smart mini-program resources that affect the search user experience, are not suitable for search display, and the developer does not want the resource to be displayed in Baidu search, it can be deleted in Baidu search. (Some pages can also be corrected in time and resubmitted.)

l Site group behavior

Smart mini-programs under the same brand or entity use the same page template, and the content is highly similar but of poor quality. This type of situation is considered a site cluster behavior and will be hit by Hurricane Algorithm 3.0.

l Illegal issues that affect the user's browsing experience

In order to continue to provide search users with a more friendly browsing experience, search experience specifications are also constantly upgraded, with stricter requirements for floating ads, top ads, and pop-up ads. The following types of violations are involved:

Type 1: Top embedded ads

Developers cannot place any advertisements at the top of the Smart Mini Program page, regardless of content, form, or size.

Type 2: Ads inserted into the text

It is prohibited to insert any form of advertisements on the smart mini program article content page or information details page from the top of the page to the end of the main text.

Type 3: The distance between the main content and the advertisement is too close

After the main content of the smart mini program ends, there should be a clear dividing line between the main content and content sections such as advertisements and related recommendations, and a certain distance should be maintained to avoid user misoperation.

Type 4: Floating Ads

It is prohibited to place floating ads, pop-up ads, shaking ads, and carousel ads on the smart mini-program pages, regardless of their location and size.

l Interactive experience violation issues

The function keys of smart mini-programs should be simple and easy to use, and the settings should be reasonable and standardized to provide users with a friendly and convenient interactive experience. The following types of violations are involved:

Type 1: The expand full text button is not set in a standardized way

The setting of the expand full-text button must have a text label and can only appear once in the entire page, but it cannot appear on the first screen of the landing page (except for list pages).

There should be a certain distance between the expand full-text button and guiding content such as advertisements to avoid interfering with user operations.

Type 2: Function buttons are not placed in a standardized manner

Function buttons such as page turning keys and navigation keys should be clearly positioned and fixed, and should not affect the user's normal browsing; the functions should be real and usable, and the actual functions should be consistent with the text descriptions, and there should not be a situation where the page turning or navigation button does not jump to the corresponding page after clicking it.

Type 3: Malicious redirection

When opening a smart mini-program in the search results, or clicking a function key (such as a page-turning key) on the mini-program page, the page cannot automatically jump to a smart mini-program or H5 page other than the user's expected without the user's permission.

Illegal title

The title is the most intuitive way to display the content of the page, and it is also a key factor in attracting users to click on the search results and enter the landing page. Therefore, when producing content, developers should pay full attention to the title to avoid the smart mini-program page being covered by the algorithm due to non-standard titles.

When writing titles, developers should be careful to avoid the following types of problems:

Type 1: Impersonating an official website

The title of the smart mini program is set to "XX official website", but it is not actually an official mini program, and the title does not accurately describe the content.

Type 2: Fake title

The title description of the smart mini program does not match the content of the text, cannot meet user needs, and deceives users into clicking.

l Poor collection

The bad collection behaviors of smart mini-programs mainly include content splicing, cross-domain collection, and obvious collection traces. Any smart mini-programs with bad collection behaviors will be covered by the Hurricane algorithm, thereby limiting the display of the mini-programs in search results.

l Field dispersion

The content of smart mini-programs covers multiple fields or industries, but the fields are vague or the content has low focus, and they are unable to provide users with professional and high-quality content.

l The content is empty or short

The amount of information on the smart mini-program page is too little to meet user needs, and there are cases of maliciously constructing low-quality pages to deceive users into clicking.

Keyword stuffing

Placing a large number of repeated and similar keywords in the title or body content of the smart mini-program page will increase the density of keywords and affect the user's browsing experience.

Benefit information

Smart mini-programs embed beneficiary information (mobile phone number, QQ number, address, site domain name, etc.) in accompanying pictures or text, affecting users' browsing experience.

Illegal and illegal information

In order to provide users with safe and healthy search services, Baidu Search strictly handles illegal and irregular issues such as pornography, gambling, fraud, etc. in searches.

For more low-quality and illegal issues, please refer to "Common Problems with Smart Mini Program Hit Search Algorithms"

4.2 Deletion Methods There are generally three ways to delete smart mini-program resources from Baidu Search: the developer takes the mini-program offline on their own initiative, the platform forcibly takes it offline, or the resources are deleted.

4.2.1 Developers can take Smart Mini Programs offline on their own initiative. Developers can take Smart Mini Programs offline on their own initiative. This is applicable when developers need to take the entire Smart Mini Program offline for their own reasons.

Setting path: [Smart Mini Program Developer Platform] -> [Developer Management] -> [Settings] -> [Basic Settings] -> [Suspend Service Settings] Click Suspend Service to complete the self-offline.

Note: After the smart mini program is offline, there may be delays in effectiveness and impact on user reviews when the service is restarted. Developers are advised to operate with caution to avoid unpredictable losses.

4.2.2 Platform forced offline of smart mini-programs

The platform will force the mini program to be offline when a smart mini program resource is of low quality, violates regulations, infringes upon rights, etc., and fails to conduct self-inspection and optimization in a timely manner. In order to ensure user experience, the platform will force the mini program to be offline. The developer of the Mini Program that has been taken offline will receive a corresponding system notification or page prompt. Please make modifications according to the prompts and resolve the problem in a timely manner.

Note: Regardless of whether the developer takes the smart mini program offline on their own initiative or the platform forces the program to be offline due to quality issues, all search and display scenarios corresponding to the smart mini program will be closed simultaneously, so developers need to use the offline function with caution while ensuring the quality of the mini program. For the search and display scenarios affected by the offline operation of smart mini programs, please refer to the offline entry instructions in "Resource Offline Exit Path".

4.2.3 Developers can delete resources on their own

When developers want to delete some smart mini-program resources in the search and do not want to take the smart mini-program offline, they can submit the indexed resources that need to be deleted to Baidu Search through the [Resource Deletion] function. The search is usually effective for about 30 minutes.

Deletion path: [Smart Mini Program Developer Platform] -> [Search Access] -> [Natural Search] -> [Resource Deletion], click to select the file and upload the resource file to be deleted.

Basic requirements for submitting documents:

1. Submit a file in txt format, with the resource path to be deleted, one per line. Each file allows up to 1000 paths and must be smaller than 10MB.

2. After successfully submitting the file, the button will be grayed out. You can submit at most once a day. You can view the processing status and time in the deletion record and download the identified path.

Note: If there are a large number of dead links and low-quality resources in your smart mini program, it will not only damage the browsing experience of search users, but also reduce users' satisfaction with the mini program and H5 site, affecting resource display and ranking. Therefore, it is recommended that developers continue to produce high-quality resources, avoid low-quality and dead link content, and continuously improve the service capabilities of smart mini programs. If there are dead links and low-quality resources, delete them or optimize them in time to reduce losses.