Essential skills for Tik Tok copywriting planning!

How does a novice copywriter write a brand new shooting script? Look down!

{ Deer Sister Vol.38 }
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A good script is 90% of success

What is a shooting script? In fact, to put it simply, it is the outline of your video shooting! Today's article generally covers the following points:

• What to shoot? (Script conception)
• How to shoot? (Script creation)
• What should I pay attention to? （tips）

I hope this content can be useful to everyone!

1. What do you want to shoot?

Many people will find that with the explosive growth of TikTok users, more and more people and organizations have joined the battle, and the threshold for producing TikTok videos has become higher and higher. In the past, just a simple PPT page turn could get hundreds of thousands of likes, but now, even the machine review cannot pass.

As any platform moves forward, it will definitely promote the iteration and updating of content. Good content is the key to attracting traffic and fans. Therefore, when you have a clearer plan for your positioning and have done research and study on high-quality benchmark accounts, you can think about the following questions when shooting:

1. How much content should the video present?

At the beginning, many people may have no idea how much content a video should present. The key point to remember is: keep it simple. First of all, we should not be greedy or complicate the selection of content, and we should not try to trick users. Secondly, we should present simple logic in a simple way. Finally, we should use video title copy to supplement/brighten/elevate the video content.

This is especially true for short videos with plots. You need to control the rhythm and avoid being greedy.

2. What is the appropriate length of the video?

At the beginning, the length of Tik Tok videos was 15 seconds, which actually restricted the creation and development of content. When the time limit was opened, low-quality content such as PPT page-turning content was gradually kicked out of the stage of history, which means: 1. We need to create more exciting content rather than longer content; 2. The completion rate of the video has become a more important indicator for judging a work.

Therefore, it is recommended that if you are a novice player, it is best to control the duration between 30 seconds and 1 minute. If the time is longer, the quality requirements for rhythm and content will almost increase exponentially.

3. How to grasp the overall style of the video?

Why is it included as the third question? That's because the style of the video will directly determine whether users can be attracted by you within 5 seconds. If you can last for 5-8 seconds, you have basically crossed the first big hurdle. As long as the content has a normal rhythm, or has appropriate highlights or reversals, it can basically attract people to watch the entire video.

The video style is closely related to the character setting, so everyone can think more about the presentation method at this time.

2. How to shoot?

When it comes to writing scripts, many people's first reaction is, I want to be funny! I want to reverse! I want to take them by surprise! It must be thrilling and fascinating step by step! But, who stipulated that the reversal must be unexpected? That’s just one of the many ways to shoot short videos!

The ultimate skill for creating Tik Tok scripts: be able to make one thing clear within 1 minute. Well, there are thousands of routines, and we can also mention a few of them.

Funny joke = familiar scene + unexpected turn + unexpected turn
= Familiar scene VS mirror scene

Chicken Soup for the Soul = Story Scenario + Highlights + Summary

Tutorial teaching = raise questions + solutions + show summary

Single variety grass = great product + highlight 1 + highlight 2 + highlight 3

=Awesome product + applicable scenarios + inapplicable scenarios + summary

Collection Amway = usage scenario + product 1 + product 2 + product 3

…

Once you’ve determined your style and applicable routines, you can start writing your script! It may be difficult for everyone to get started with too professional storyboard scripts, so here we share a simple short video template.

The script is generally used by the director and cameraman during the formal shooting, and read by the editor during post-editing. For novices and non-professional players, making a simple table can organize your general shooting direction, which will make your ideas clearer when shooting. Although it is not as professional as a storyboard script, it can basically help novice players organize their ideas.

You can also use some literary scripts to quickly record any sudden ideas that come to your mind. Below is a simplified literary script for your reference.

Isn’t it simple? In fact, most videos can be completed in a very simple form.

The most important thing about doing Tik Tok is that knowing is easy but doing is difficult. If you don’t take action, it will be useless even if you know a lot of principles! Finally, I will give you a few tips, I hope it will be helpful to you.

3. Tips for shooting

01. Picture + sound + text

Video is an art of sound and picture, and Tik Tok video is an art of picture + sound + text. In addition to traditional sound and picture, everyone must pay attention to the coordination of titles and picture copywriting (follow my official account: Sister Wenkuantaolu, and review the title copywriting and cover copywriting I wrote before).

02. Emotional expression

A friend asked me, I see that a person’s videos usually get a few thousand likes on average, but suddenly he posted a response to a troll and got hundreds of thousands of likes, what’s going on? In fact, compared to traditional long videos, although short videos are processed in a concise and fast manner, they require more intensive expression to arouse emotions.

Why do I say that a reversal is not necessary? Reversal is just a form of emotional expression. If your emotional expression is in place (even the emotions in the title copy need to be exciting enough, you can refer to many pet videos) and is resonant enough, you don't have to go to great lengths to make a reversal.

03. Ending to attract attention

Everyone should try to draw attention at the end, which will be very helpful in attracting fans. By the way, when posting, you can also choose to locate in crowded places, because the system will give priority to recommending it to people nearby, and the probability of display will be higher.

Author: Wen Fangxin

Source: Wen Fangxin