Tips for creating hit events!

We often hear about cases of hit activities and plans for hit activities. The boss says: We are going to launch a new product next week. You should prepare a copy that can quickly attract fans and cause a hit activity. As a specific executor of "this so-called hit activity", people will generally smile coldly in their hearts. If a hit activity is so easy to create, you will not read many cases of hit activities, nor will you repeatedly revise various hit copywritings in your mind. What I can tell you here is that a hit activity is not so easy to create, and a hit activity itself requires high-quality products, and it needs to be repeatedly revised and diverted to a large number of channels before it can carry out what we call a hit activity.

Why is it not so easy to create a hit event ?

1. Strong competition

In the current market situation, there are many peers competing in both vertical and generic services. If you don't have various resources and use the least manpower and cost to execute a hot campaign, then it is basically impossible. Even if there are competitors with more high-quality resources than you, you may not be able to get the title of a hot product.

2. Whether the product meets the requirements of the trend

Under the current circumstances, if the product is relatively niche, no matter what effect it produces, it will not be able to become a hit, and this is equivalent to a waste of manpower and material resources, and is just nonsense. If we want to make a product, we need to find a blue ocean in the current red ocean, we need to analyze the changes in the habits of things around us and people, and we can focus on Internet information, videos, real-time hot spots, some reports, etc.

3. Some research reports should be viewed with caution

Some people organize popular activities, while others do so based on some research reports. For example, the time nodes mentioned in the research reports and some population analyses should be viewed with caution.

4. Most of the popular activities are created without being polished for a period of time. After several rounds of testing, various problems will arise when the system is directly put online.

Now that we have said that creating a hit event is not an easy task, is there any way to improve the effectiveness of the so-called hit events?

Yes, each person has different needs for activities, but in the end they cannot escape the same key actions behind these tens of millions of users.

For example, grasp the user's pain points.

Before launching a so-called "hot-selling event", you should ask everyone what they are concerned about this event? Is this activity useful to you? Are you satisfied with the actions taken? If the steps are too complicated, they need to be corrected in time. Also, is the copywriting simple and clear? If the copywriting is not fully understood within a few tens of seconds, basically some users will give up the activity.

Pay attention to the early, mid and late stages of the product.

The needs for activities at each stage are also different, so people’s concerns are also different. In the early stages of a product, it should attract people’s attention and be forwarded. At this stage, for example, whether the discount is significant or the newer gameplay will attract more attention, so the introduction should be simple and clear. In the mid-term, the activity should have attracted the attention of some users. In this stage, the difficulty of the activity can be increased. Since a certain number of users have been accumulated, the copy written should be based on the premise that users understand the product, and the activities should allow users to try some actions. In the later stage, loyal users will be accumulated, and at this time, it is necessary to encourage these loyal users to take more in-depth actions.

To create a so-called hot sale event, you need to pay attention to:

Spreadability: No matter what stage the product is in, try to expand it as widely as possible. Since you only focus on spreadability in the early stages, it is best to communicate with users and fine-tune the initial form of the product, which will help to better retain loyal users in the middle and late stages. Since it is the Internet age, try as many communication channels as possible.

Cost: Cost is the primary factor we consider when doing any activity. If we build a good brand reputation in the early stage, the cost will be reduced. Moreover, some new media publishing channels are basically free. If you have time, you should lay more foundations on new media publishing channels before creating a hit event.

Creativity: Creativity is also a factor that saves costs and is more conducive to dissemination. Creativity is an idea that comes to your mind. Refer to some creative methods on the Internet, or read some books, which contain various creative ideas for you to learn from.

User data: The so-called work in the early stage will be finally accepted through user data. Sometimes due to unexpected events, the user data will be not optimistic. This is also a factor in the summary. Before creating a hot event, try to pay more attention to current affairs and other things to avoid unexpected situations. After each hot event, pay more attention to the changes in data to use it as a reference for the upcoming activities.

It is not easy to create a hit event. Try more and summarize more.

Author: Gao Shan

Source: Gao Shan