Building and optimizing bidding accounts, how to have the mindset to build bidding accounts?

As a bidder, setting up an account is a common thing. In the process of building a bidding account, we must first have the account building mindset. Today, Dongguan Network Promotion Editor Feng Chao decided to teach you seven tricks and explain to you in detail the thinking of building an account. Building and optimizing bidding accounts, how to have the mindset to build bidding accounts?

Building and optimizing bidding accounts, how to have the mindset to build bidding accounts?

Step 1: Plan before you act and do enough audience analysis
Bidders need to understand who your target users are, what kind of people they are, what their daily living habits and habits of using Internet products are, and what their demands are. Product positioning and target users depend on your understanding and keen judgment of the industry, population and market.
Audience analysis: label your target customer groups, classify them by different labels, and then use keywords, creative placement, and landing page design to maximize profits. Audience analysis can be conducted with the help of third-party data such as Baidu Index and Baidu Sinan.

The second method: expand and match keywords reasonably
People who search for different keywords have different attributes and needs, so different keywords should be used to cover the corresponding groups of people. How to cover core customers, how to cover target customers, how to cover competitor customers, and how to acquire a wider range of customers.
To expand with methods means that we should adjust the combination of various keyword placements under the guidance of the stage marketing goals.
By type: For example, if you are dealing with intellectual property, your promotion plan can be divided into: patents, trademarks, high-tech...
By region: This is easier to explain. Some products may only be promoted in certain areas, which can be divided into Beijing, Guangzhou, Shandong, etc. You can decide which provinces not to promote based on your budget or product characteristics.
Divided by popular words and long-tail words: This classification depends on personal habits. You may have your own tests you want to do, but just be aware of why you are doing this.
In fact, as long as the keyword analysis is reasonable, it is fine. Account classification is for adjustment and data analysis at any time. Keyword classification can also be adjusted at any time.

The third method: the ending is arranged, and the delivery strategy is refined
Account structure: Refining the delivery structure will help to rationally allocate the overall budget and improve the optimization efficiency of different performance keywords.
For example: I am working on an art training project in a single region. My core indicator is transaction, and my account strategy is to build an account structure based on the product + purchase stage strategy in order to control traffic and increase transaction amount.

The fourth method: Be the first to make a splash and come up with attractive ideas
Creative writing: Attractive creatives are more likely to inspire, meet customer needs, and guide target customers to the landing page.
Skills: segment the target group, write creative ideas based on the concerns of the segmented group, and guide users.
The essence of creativity is to guide visitors to click in! And pay attention to creativity, the content should be the same as the page you host! If the page cannot support it, no matter how good the idea is, it will not convert.

Fifth style: Seek benefits and avoid harm, and continuously optimize the landing page
Landing page optimization: The quality of a landing page is determined by visitors. Whether they can quickly open the page, quickly find the content they want to know, and guide customers to take the next step after seeing the content are the key to judging whether a landing page is qualified.
For example: when a visitor searches for bidding training and arrives at a page, and the page content shows SEO optimization, the visitor will definitely close the page and leave. The bidder can analyze the page relevance based on the arrival rate and bounce rate.

Sixth style: Know yourself and your enemy, and make good use of statistical analysis
Data tracking: You can clearly know what keywords, creatives, and pages visitors clicked to enter your account. Manage accounts in a refined manner by analyzing visitor clicks, conversations, and conversion costs based on keywords, pages, and creatives.

Style 7: Seize the opportunity and dynamically adjust your delivery strategy
Strategy adjustment: While conducting data analysis, you also need to pay close attention to industry trends, understand market feedback and competitor dynamics, combine external feedback with internal goals, and form a virtuous cycle of system analysis - strategy adjustment - intelligent optimization - result verification - problem feedback.