Baidu promotion invalid clicks, how to avoid invalid clicks?

Friends who are engaged in Baidu bidding promotion will encounter many problems. For example, a few days ago, a friend asked in the group that there are many invalid clicks and the costs are constantly rising. How to avoid these ? Baidu promotion invalid clicks, how to avoid invalid clicks? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Baidu promotion invalid clicks, how to avoid invalid clicks?

In layman's terms, invalid clicks refer to a group of users who click on your Baidu bidding ads because the users are not accurate enough and cannot bring you direct benefits. So what are the reasons for invalid clicks:

1. Determine target customers and build Baidu bidding account structure.

Target customers are located based on the positioning of the company's services and products, and the behavioral preferences of these people are analyzed (such as: what time period they go online, etc.), which region the customers are in, the age of the target customers, etc. to determine the daily budget and which region to place the ads in. This can effectively reduce clicks from some invalid users.

2. Accurately place keywords

Precision delivery refers to the delivery of different keywords to different user groups. Different groups of people have different search habits. Only by catering to their preferences can you effectively improve conversions. As for how to mine keyword reports and other screening, you can also use Baidu related searches, drop-down lists, Baidu Index, long-tail keyword mining tools, etc. After keyword screening, you need to observe the results daily. Keywords with low conversion rates and high prices can be deleted, and keywords with high conversion rates and low costs should be given more exposure.

3. Optimize creativity

When running Baidu bidding ads, creative optimization can be an effective way to reduce invalid clicks. For example, if you are in the food delivery business and the area you are running is Jinan, Shandong, but your delivery range is limited to Lixia District, then we should indicate that delivery is only available in Lixia District. This can reduce many users of invalid clicks.

4. IP address exclusion

There are still many immature aspects of paid bidding. For industries with fierce competition, competitors sometimes deliberately click on our paid bidding ads. Baidu's official explanation is that any regular clicks or clicks detected by the system as abnormal clicks to determine malicious clicks will not be counted. We can also use IP addresses to find suspicious clicks and block them in the background to minimize our losses.

5. Set negative keywords

The keyword matching method is particularly important, and phrase matching is the most effective. However, those who check the search term statistics in the background every day know that many of these search terms enter our website and are not related to our own services or products. For these keywords, we sort them out and then block them in the background. This way, the next time someone searches for these words, they will not appear, thereby reducing invalid clicks again.
Summarize

The above are invalid clicks in Baidu promotion. How to avoid invalid clicks? The specific content. Apply it now to reduce ineffective cost consumption, save budget and improve ROI.