What to do when SEM bidding promotion encounters negative SEO news?

What to do when SEM bidding promotion encounters negative SEO news? It's a very embarrassing situation. There is an advertisement of a certain company in the paid search column. The first natural search result is negative news about the company. This is dark humor. If you continue to promote it this way, don’t expect any conversions. Feng Chao from Dongguan Internet Promotion will share it with you!

What to do when SEM bidding promotion encounters negative SEO news?

So how to deal with this situation? Brand, no matter how others slander it, most people still believe in this company. This is the brand effect. Therefore, it is not enough to just do paid search optimization. If a company has sufficient financial resources, it still needs to do some brand image management. In this way, even if there is negative natural search news, it will not have much impact.

If you don’t have enough funds to promote your brand image, then you can only do SEO and move some websites with positive reviews to the front. SEO also has relevant keywords. You can’t just use the keywords of the official website. There are many related pages of review websites that also need to be promoted. This way, netizens won’t have the feeling that you are always talking to yourself.

In addition, if the negative comments are well-founded, you should consider whether to respond positively. There are several situations. If the problem does not have a widespread impact on consumers, you can just handle it in a low-key manner. If the problem cannot be solved, contact the website that posted the negative message and negotiate to have it deleted. If the negative comments are purely groundless, then the official should not make a formal response. Just post your rebuttal below.