4399 mini game website optimization strategy analysis, SEO success case analysis!

In the mini-game industry, there is a website that does a pretty good job in SEO, and that’s 4399 Mini-Games. Of course, 17173 Mini-Games is doing pretty well, but compared to 4399, its SEO may be slightly inferior. Let's make a simple comparison below and you will understand.

Baidu inclusion, external links, weighted keywords and traffic data of the two websites

4399 Mini Games: 200,000 entries indexed by Baidu, 6.19 million external links from Baidu, Baidu weight is 9, 17,548 records found, estimated 3,029,791 visits from Baidu

17173 Mini Games: 377 are indexed by Baidu, 555,000 are linked to Baidu, Baidu weight is 7, 703 records are found in total, and 112,534 visits from Baidu are expected.

Simply from these simple data comparisons, we can see that there is a big gap in the SEO of these two websites. With such a comparison, today Dongguan SEO Feng Chao will share with you the SEO case of the 4399 mini game website.

1. Brand keyword strategy

The previous cases introduced the brand keyword strategies of well-known websites. Here, 4399 uses the brand keyword strategy more effectively. You can see it by looking at a set of data:

Keyword Keyword Index
4399 Mini Games 978795
4399 456200
4399 Locke Kingdom 286013
4399 mini games 256766

The total Baidu Index of these four keywords alone = 978795+456200+286013+256766=1977774. Based on the calculation that the first place can obtain 30% of the search engine traffic, these words can obtain nearly 600,000 searches, including game brand keywords similar to the keyword "4399", and many indexes are above 5000.

2. Long-tail keyword layout

In terms of long-tail keyword layout, the massive long-tail keyword strategy introduced by a product manager of 4399 earlier has already demonstrated their SEO optimization strategy very well. Here I will make an analysis based on a specific on-site case.

If you search for almost any game keyword in the homepage navigation of 4399 mini games, you will find that the ranking of this keyword is very high. Most of the time, the first position under Baidu Encyclopedia or Baidu products is 4399's webpage. For example, if you search for "fighting", you will see this

result:

Let’s analyze the title, description, and keywords of this page.

A. Title title: fighting game, two-player fighting mini-game collection, fighting mini-game collection, 4399 mini-games Analysis: The keywords that can be obtained through word segmentation in the title are roughly: fighting, fighting game, fighting mini-game, two-player fighting, fighting collection, 4399 fighting, two-player fighting mini-game, two-player fighting collection, two-player fighting game and more than a dozen other keywords, and the searches for these keywords are almost always in the first and second positions.

B. Description: 4399 fighting games include domestic and foreign fighting games, two-person fighting games, 4399 two-person fighting games, hot-blooded fighting games, dnf men's fighting games, fighting games, Ultraman fighting games, etc.

Analysis: The focus of the description is to introduce the information of your own webpage, and it is also helpful to layout some specific and popular fighting game names in the description, such as Hot Blood Fighting Games, DNF Men's Fighting Games, Fighting Games, Ultraman Fighting Games. Searching for these keywords, we found that these games have not yet obtained a good ranking, which should be due to the weak relevance of the page. The single game page of 4399 games has obtained a good ranking. For example, when searching for "Hot Blood Fighting Games", we found that the 4399 webpage ranked third:

Of course, some of these small games are still not ranked, which should be the potential for 4399 to tap into keyword traffic.

C. Keyword: fighting games, fighting games collection

Analysis: Although keywords do not have weight output, if you pay attention to details, the keywords you provide may help search engines quickly locate the content theme of the website and save their crawling and sorting time.
As for the keyword layout of the content, I will not introduce it in detail here.

3. Multi-dimensional classification keywords

Multi-dimensional keyword classification to cover different groups of people is what a large-scale game portal needs to do. For example, you can see that there are puzzle games and children's games in the navigation of 4399. Generally speaking, there must be a certain degree of overlap in these two categories, but if you merge the puzzle and children's categories, you cannot cover all the games well. I personally think that 4399's multi-dimensional classification strategy is quite good. Other words of this type include action games and shooting games, sports games, two-player games, etc. There is a certain overlap between them, but if you distinguish them and do a good job of SEO, you can get a better ranking. Of course, how to apply it to your own website needs to be determined according to the actual situation of your website. Maybe this is not advisable in the eyes of many friends, especially in traditional industries, because everyone is afraid that there will be no traffic after classification, or there will be a small amount of traffic but the value is not high. Doing so will not be worth the loss. However, from a long-term perspective, if you want to promote your website well, you must try your best to cover a large area of ​​keyword population.

4. Website external link analysis

The website external link analysis mainly looks at Baidu related domains, anchor text external links and friendly links, etc. First, check the Baidu related domains. Since there are many displayed, you can find that the Baidu related domains are almost all from the internal pages of the 4399 website. This also shows that the weight of its own pages is relatively high and can provide relatively high support to the website.

Secondly, check the anchor text external links of the website. There are still many high-quality links. The following is the query result given by Aizhan. There are 5525 anchor text links in total, and 178 of them have a weight of more than 3:

The results of the external links obtained by querying with the opensiteexplorer tool show that the weight of the website page is about 89, the weight of the external links is about 91, there are 20,627 URL links to the root domain name, and the total number of links is 441K:

The external link analysis of a single page is mostly dominated by high-authority links, such as the page of the "Fighting" column: , when you search for links to this page, most of the Baidu-related domains obtained are Baidu-related products, such as Baidu Encyclopedia, Baidu Tieba, etc., among which the high-authority Baidu Encyclopedia accounts for the vast majority.