What are the common reasons for rejection when opening an account for Tencent advertising?

Common reasons for rejection

What are the reasons for rejection of account opening review?

1.Rejection reason: The corporate website is not the applicant company (or legal person) for filing. Please download the authorization letter template on the account opening application page in the account center, fill in the relevant information and upload it with the official seals of both parties.

Modification Guide: To apply for opening a Tencent advertising account, you need to provide the corresponding promotion website. The promotion website must meet the following conditions:

(1) The website must be registered with the Ministry of Industry and Information Technology of Mainland China for ICP filing;
(2) The ICP filing sponsor of the promotion website must be consistent with the name of the advertiser applying for account opening, or the name must contain the ICP filing sponsor keyword. If the website promoted by the account opening enterprise is not the applicant enterprise or legal person for record, it is necessary to provide a certificate of authorized use of the website. Please click the link below to download the certificate of authorized use, fill in the relevant information, and upload it with the official seals of both parties;

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2.Rejection reason: Repeated account opening, please send an email to [email protected] to explain the reason for repeated account opening

Modification Guidelines: Each advertiser can only apply for one Tencent advertising account for advertising delivery. If the customer has a real need to place orders in multiple accounts, he/she needs to explain the reason for opening duplicate accounts and send an email to [email protected] for a special application.

3.Rejection reason: The company website cannot be opened. Please verify whether the website domain name is correct or provide a full-screen screenshot containing the website link (must be consistent with the applied domain name) and provide the corresponding industry qualifications.

Modification Guidelines: If the website cannot be opened and viewed normally during ad review due to regional or setting issues, a screenshot with a link to the website must be provided to prove the validity of the website. It is generally recommended to take 2 screenshots, which should fully demonstrate the products promoted on the website and the company introduction, to avoid multiple rejections due to incomplete screenshots.

4.Rejection reason: The promotion website has no substantial content. Please improve the website content. A detailed company introduction and clear product display are required. Sensitive industries also need to submit relevant qualifications.

Modification guidelines: The website content must clearly reflect the content directly related to the promoted products, such as: photos of the promoted products, text introductions, business model introductions, etc.

We do not accept pure image websites consisting of a single image or multiple images. Qualified promotional websites must contain independent text and image parts, as well as link buttons to secondary pages.

If the website content involves sensitive industries, please refer to the "Industry Qualification Requirements" to provide the qualifications required for the industry. For details, please see the "Account Opening Review Area - Industry Qualification Requirements".

5.Rejection reason: Please do not redirect to a third-party website through an intermediate page

Modification Guidelines: Any promotional web pages that automatically jump or maliciously induce users to jump will not be allowed to display advertisements.

6.Rejection reason: The qualification is not used for opening a Tencent advertising account, please verify

Modification Guidelines: If the copies of business licenses or other special qualifications indicate that they are only used for certain places or things and not for other purposes, such qualifications will not be accepted if there is no indication that they can be used for Tencent advertising account opening applications.

7.Rejection reason: The content of the website to be promoted exceeds the business scope of the business license. If you want to place advertisements for the website content, you need to modify the business scope at the Industry and Commerce Bureau.

Modification Guide: When applying for a Tencent advertising account, the promotional content of the customer's website must be related to the business scope of the business license. Otherwise, you need to go to the local Industrial and Commercial Bureau to modify the business scope. If the business scope of the business license has been changed, please submit the change certificate from the Industrial and Commercial Bureau in the Account Center.

8.Rejection reason: The name of the application developer is inconsistent with the name of the account opening company

Modification Guidelines: The promotion link for promoting applications and landing on the open platform/App Store or Apple application page requires the application developer to have the same name as the account opening company or contain relevant keywords. If the name of the application developer is inconsistent with that of the account opening company, the account opening company is required to provide an application authorization certificate. Please click the following link to download the authorization certificate, fill in the relevant information, and upload it with the official seals of both parties;

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9.Rejection reason: The promotion website has not been registered. Please verify. If it has not been registered, you need to register with the Ministry of Industry and Information Technology or re-fill in other website domain names registered by the applicant company. If it has been registered, please provide the corresponding screenshot of the Ministry of Industry and Information Technology registration.
 
Modification Guidelines: Websites promoted through Tencent Advertising must meet the following conditions:

(1) The website must be registered with the Ministry of Industry and Information Technology of mainland China for ICP filing. If it has not been registered, it is necessary to register with the Ministry of Industry and Information Technology or re-fill in other website domain names registered by the applicant company. If it has been registered, please provide the corresponding screenshot of the registration with the Ministry of Industry and Information Technology;
(2) The ICP filing sponsor of the promotion website must be the same as the advertiser applying for account opening or contain relevant keywords.

10.Rejection reason: The authenticity verification of the qualification certificate failed. Please provide a screenshot of the relevant query website for the qualification and the query website link.

Modification Guide: If the submitted relevant qualifications or business license cannot be verified on the relevant website, it is necessary to provide a screenshot of the query on the corresponding qualification query website and the query website link for the reviewer to query again.

11.Rejection reason: The industry qualification is not applicable to the enterprise, please provide additional authorization certificate

Modification Guide: The qualifications submitted by the advertiser are not owned by the advertiser, but by a third-party company. In this case, a certificate of authorization for the qualifications is required. The owner of the qualifications is required to provide a certificate of authorization. For the certificate of authorization, please click the following link to download and fill in the relevant information and upload it with the official seals of both parties;

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12.Rejection reason: Involving third-party business or brand, business authorization or brand authorization is required

Modification Guidelines: If the content of the account opening company's promotional link involves the business of a third-party company, it is necessary to provide a business authorization contract or certificate issued by the third-party company before promoting this content. If the promotion link involves a third-party brand, the account holder needs to provide a third-party brand authorization contract or certificate. For the authorization certificate, please click the following link to download and fill in the relevant information and upload it with the official seals of both parties;

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13.Rejection reason: The legal person in the business license information (company name, business license registration number) is inconsistent with the query results on the official website of the Industry and Commerce Bureau. Please verify and modify it

Modification Guidelines: The business license must be the latest updated business license, and the company name, business license number, legal person, business term, etc. must be consistent with the query results on the relevant Industrial and Commercial Bureau website. Similarly, other special qualifications must also be consistent with the query results on the relevant website.