Tutorial on how to attract traffic with short videos on Tik Tok!

1. Register a short video platform account : If you want to publish a video, you need an independent account;

2. Some tips for maintaining an account : When filling in the information, do not perform any sensitive operations on the account;

3. Build a personal IP image

You must position yourself to go beyond that route and build your own personal IP image wholeheartedly;

4. Brush up your account with followers

Only when you have a wave of fans will you have new fans;

5. Preparation before publishing your work

What effect and impact should be achieved when sending out the video? There are preparations and plans before the video is released.

6. Materials

The video to be downloaded must be watermark-free, high-quality, preferably without text, and without special effects;

7. Time period for posting videos

During the time when the most people on the Internet are playing Kuaishou, Douyin, and Meipai, the video traffic you upload is also the highest;

8. Comment on other people’s works to attract traffic

The first type is to review popular works, and the second type is to review the works of peers.

9. Speak in the live broadcast room + give gifts to attract traffic

Find a live broadcast room with a few hundred fans.

1. Satisfy happiness: escape from negative emotions

Tik Tok can make people addicted and unable to get out. A very important point is that it can satisfy users' needs for pursuing happiness to a large extent. This demand of users often comes from negative emotions in life, that is, they want to escape from their own negative emotions. This behavior is unconscious, so how can we continue to meet the needs of users?

On Douyin, the way to meet this need of users is to create a very clear character positioning. A clear character positioning is very important for funny accounts, because when users form a fixed impression of the actor, they will think that you can continue to meet his needs and form expectations, which will lead to attention to you. Because you never know what other people will do in the next second, and this is why people develop expectations.

For example, the character creation and performance style of each character in Douyin's "Tiantian Xiaoyuan" account remain consistent over a long period of time. This kind of long-term consistent character creation not only makes fans feel expectations for the actors, but sometimes they also approve of the content because they like the actors.

2. Satisfy curiosity: provide topics for conversation

In addition to funny accounts, Douyunshang also provides some strange, fresh, and informative content to satisfy users' curiosity. For example, those interviews specifically with foreigners all speak fluent Mandarin, which forms a contrast with the public's usual perception and is particularly likely to attract attention.

There are some TikTok accounts that specifically focus on how foreigners comment on certain things in China. There is also a Douyin account called "Global Village Tour Guide", which mainly provides some novel and imaginative trivia to satisfy people's curiosity.

This knowledge not only satisfies people's innate desire to understand changes in their environment, but also provides people with topics for daily social conversation.

In daily communication, the most important thing is to find topics to chat about. When faced with these ideas, not only can they easily become topics of conversation among people, but they can also reflect one's sense of superiority to a certain extent.

If you can continue to provide users with this kind of information to satisfy their curiosity, then users will definitely pay attention to you and watch your videos regularly.

3. Learning and imitation: reference, design goals

Emotional accounts on TikTok are also very popular. This type of account needs to have a reference that makes people envious and imitate, such as "Deer-style Girlfriend", which attracts people's attention by portraying an image of a well-behaved and sensible girl.

These accounts are successful because we are wired to regulate ourselves by imitating the behavior of others, especially the behavior of groups we aspire to be like.

If you can create an image that people aspire to be a part of, then you are more likely to attract people's attention.

4. Problem Solving: Complete a task better

We always encounter various problems in life, and the emergence of problems hinders us from completing something. So if you can solve a problem in people's lives and enable them to complete tasks better, then you can attract people's attention.

Some Excel skills, home furnishing matching, and food accounts. These accounts help people better complete the tasks of using Excel, home furnishing matching, and cooking to attract people's attention.

The biggest feature of this type of account is that it is a tool. People usually think of this type of account because they need it. Therefore, this type of account has a longer life cycle than internet celebrity accounts, because tool-based accounts are "tools" that can help users better complete a task.

5. Self-actualization: the desire for success

Times make heroes. There is never a shortage of personal success stories in this rapidly changing era. However, these stories are exaggerated and displayed to everyone every day, which stimulates people to pursue success and realize their self-worth, while also making countless people feel extremely anxious about their current situation.

In real life, people will inevitably encounter setbacks, confusion, and even helplessness, which will create a feeling that life is out of our control. This feeling will make people anxious, and these positive thoughts make people feel that "the reason why it is like this now is because I didn't do these things. If I do them, I will become better and more successful", thus giving people a feeling that things are under control again.

Positive thoughts can bring people spiritual comfort and temporarily get rid of anxiety. Whenever anxiety arises, people need this kind of spiritual food to improve their sense of control. After eating it, people will feel as if they have "regained strength."

Author: Xiaoxi Operation

Source: Weiwei (ID: 383682079)