Tips for creating high-conversion landing pages!

After users click on the creative and enter the page, they must have questions or expectations. What should a qualified information flow landing page look like? What are the necessary conditions for high conversion pages of information flow ads? How to retain more users? How to plan a high conversion rate information flow landing page?

In this article, I will share with you: “Necessary conditions for high-conversion pages of information flow ads” and “Production of information flow landing pages” .

Necessary conditions for high conversion pages of information flow ads

If you want to create a high-conversion page for information flow ads, first of all, you must at least know what the page content includes and what the information flow page should look like. The necessary conditions for high conversion pages of information flow ads are:

1. Who am I?

Through the company's name, logo, etc.

Tell users who you are and what your brand does.

2. What can I offer?

The company's main services/products, main marketing points & selling points

What products/services can you provide to users and what are the advantages of your products

3. What can users get?

What benefits can visitors get through the company's services? What needs of users can you meet?

4. Why choose me?

Why do users choose you? What are the main features and advantages of your business services?

On the one hand, it is about product introduction and service introduction, and on the other hand, how to make visitors trust you more

5. Encourage users to leave messages and consult

Encourage users to leave messages, consult, download...

You should know that the information flow ultimately has only one purpose: to obtain more visitor leads

The above are the necessary conditions for high-conversion pages of the five major information flow advertisements. When making information flow landing pages, these conditions must be reflected in the pages.

Key points for making information flow landing pages

1. The content is concise and easy to understand

When making an information flow landing page, the content should be easy to read and understand, especially some professional vocabulary, which can be expressed through some easy-to-understand sentences and examples so that users can understand it and see it clearly.

2. Make the conversion button obvious

Conversion is the ultimate goal of information flow, so the conversion button must be obvious, and there should be one on each screen (but not too many) so that users can find it quickly when they want to consult. At the same time, each button is accompanied by different copy, and a floating window is set at the bottom or in a fixed position to attract more user attention.

3. The page should be persuasive

On the premise of meeting user needs, you can also add some word-of-mouth guarantees, trust endorsements and other content to effectively enhance the persuasiveness of the page.

4. The page and creative content should be highly relevant

Users come by clicking on creative ideas. If the page does not contain the content they want and the title does not convey their ideas, users will most likely turn away. Therefore, when creating an information flow landing page, the page and the creative content must be highly relevant.

The "3-second" principle for creating information flow landing pages

1) Understand in seconds: know who you are and what you do

2) Seconds: Let users trust you

3) Second kill: can be converted

Six words: "understand in seconds, believe in seconds, and sell in seconds". Of course, this is also a necessary condition for high-conversion pages in information flow ads, so everyone must remember it.

Although the production of information flow landing pages has a great impact on our final conversion effect, many optimizers will not be involved in independently producing landing pages. Generally, optimizers will put forward requirements, artists will make pages, and then optimizers will be responsible for delivery.

Author: Houchang College

Source: Houchang College