Today I will share with you how to become a novice in self-media. The first lesson of self-media, the introductory tutorial of self-media

1. Introduction to mainstream self-media platforms

I will answer this question in two parts. First, let me introduce the mainstream self-media platforms and my views on them.

1. Toutiao

1. Regularization: The novice period will be cancelled after March 2018, and you will get income as soon as you open the account

2. Revenue: Headline advertising, self-operated advertising, praise function and product function, paid column, 10,000-person 10,000-yuan plan, Qingyun plan

3. Advantages and Disadvantages

Advantages: many users, large traffic, intelligent recommendation mechanism, perfect algorithm, emphasis on original authors,

Disadvantages: It is difficult for new accounts to produce popular articles, traffic is declining, part of the traffic is used to support short videos such as Douyin, and the unit price is low

4. Operation: Improve the production of popular articles, cultivate fans and users, insist on original and exclusive views, focus on first release, catch hot spots, pay attention to timeliness, and update every day

5. Suggestions: Suitable for beginners to start, endorsement after improvement, registration on other platforms can basically pass, if you want to build a self-media matrix, it is essential

6. Note: It is the largest self-media platform. Many self-media people started from Jinri Tou Ti, which is suitable for beginners.

2. Baijiahao

1. Regularization: Regularization conditions: registration time is more than 7 days, Baijiahao index is 500 points or above, credit score is not less than 100. Each account has only three opportunities to actively apply for regularization. After all, regularization can only be invited.

2. Revenue: advertising revenue sharing, million-dollar annual salary plan, 100+ plan

3. Advantages and Disadvantages

Advantages: Baidu's products, good positioning on PC and mobile terminals, recommended to Baidu homepage, increased reading volume, good collection effect, easy to find by searching keywords, relatively better protection of the rights of original authors, banning a batch of low-quality and cheating accounts every month, high unit price, high weight

Disadvantages: Slow opening and profit, relatively difficult novice period, strict duplicate checking system, similarity between text and pictures is not recommended

4. Operation: vertical field, articles are combined with current hot topics, content titles are based on SEO principles, contain keywords, learn to fill in tags, cover pictures should be clear, titles should be attractive, you should post articles every day during the novice period, and you will be able to post 5 articles after becoming a regular employee, and strive to pass the original

5. Suggestion: It must be operated. It will be moved even if it is not released. It can be used as a first release option

6. Note: Baidu’s product that competes with Toutiao is rich and willful, has large traffic, and has a high unit price, but it is seriously plagiarized and pseudo-original, so even if you don’t make it, you have to register a distribution.

3. Penguin

1. Regularization: All accounts are in trial operation after registration. After publishing five articles, they pass the novice period and get Penguin Index points based on the content quality to determine whether they are second-level or third-level accounts.

2. Revenue: advertising revenue share, platform subsidies, reward function, high-quality investment promotion

3. Advantages and disadvantages:

Advantages: Tencent's product, pushed to Tencent News, QQ public account, Tiantian Kuaibao, QQ browser and other channels, large traffic, micro community, interaction with fans, cultivation of fans, traffic diversion, simple opening and profit

Disadvantages: Relatively small returns, frequent post-mortems, frequent spot checks on old published articles, often deducting points or even blocking accounts due to violations of old articles, relatively imperfect recommendation mechanism

4. Operation: vertical field, focus on originality, strictly prohibit pornography, gambling and drugs, zero tolerance for marginal content, you can appropriately place public accounts to attract traffic, and learn SEO principles for title content

5. Suggestion: It is not recommended to release first, but it can be used as a distribution channel, not suitable for low-quality pseudo-original content.

6. Note: Produced by Tencent and distributed based on Tencent’s platforms, it has large traffic and is slightly less sincere than Baijiahao.

4. Big Fish

1. Regularization: It takes only one day to become a regular employee.

2. Income: Big Fish bonus, Big Fish partner, UC appreciation, Youku paid viewing and product interface, advertising revenue

3. Advantages and disadvantages:

Advantages: considerable income, large bonus amount, one-point access, multiple distribution points, one-point creation, multiple incomes. Multiple income channels

Disadvantages: Difficult to open up revenue, algorithm is not smart enough

4. Operation: vertical segmentation in the field, deep cultivation, light entertainment is more popular, it is relatively easy to produce explosive articles, and the title should not be shocking

5. Suggestion: Suitable for deep cultivation of content and distribution of first release

6. Note: This is an Alibaba product, formerly known as UC Cloud, which competes with Toutiao. It has money but is not willful, and offers lots of bonuses.

5. WeChat Official Account

1. Regularization: No novice period, you can post after registration

2. Revenue: accept user advertisements, open traffic master, article appreciation, e-commerce monetization

3. Advantages and disadvantages:

Advantages: Many users, good marketing effect, high tolerance for content, high and stable income when the number of fans is large, and content push is fast and even

Disadvantages: difficult to start, high threshold, closed environment, relying on fans

4. Operation: Layout is very important. Share more useful information. The length of the article should be longer. Draw more traffic from other platforms. It is a must-have for self-media people and an important part of the matrix.

5. Note: The environment is closed and requires the use of other platforms to attract traffic. It is difficult for novices, but the benefits are huge after getting started.

6. Other types of self-media platforms

1. Sohu account, NetEase account, Yidian account...: Similar to the above four BAJT platforms, you can distribute

2. Weibo: Very open, more personal

3. Zhihu, Jianshu, and Douban: knowledge marketing platforms that communicate around knowledge, experience, emotions, and other information

4. Baidu Tieba: Focus on sharing and communication

5. TikTok, Kuaishou, and Huoshan: short video platforms

…

6. Note: You can register to help build a self-media matrix, attract traffic, and cultivate fans.

2. How do novices operate self-media operations

1. Identify the domain

Analyze yourself and choose the most suitable creative field (history, workplace, parenting, technology, games, food, emotions...) based on your existing conditions, experience, hobbies, etc.

When choosing, consider the ability to create for a long time and whether it has a certain amount of inventory.

2. Content Operation

The most important thing for self-media is content.

1. Positioning:

First, identify the target audience and brand tone you want to attract.

2. Think more:

1) Which channels gather the target users you want to attract?

2) Think about how to attract and retain them and make them your fans.

3) At the same time, pay more attention to the big Vs in your chosen field and learn analysis.

3. Vertical field, continuous output of valuable information

What fans value most is the practical content. They should stick to the verticality of the field and long-term creation, continuously output high-quality content, and learn more about titles and typesetting.

4. Catch hot spots

Pay more attention to news hot spots on a daily basis, grasp the connection between hot spots and your chosen field in a timely manner, and create comments on hot spots.

Put yourself in the perspective of a fan to increase discussion and arouse resonance.

5. Cultivate fan users

Fans are very important for self-media people. When creating, they determine the style, which can be humorous or sharp.

Content should be output regularly to encourage old fans to develop the habit of checking regularly and increase stickiness.

Cultivate fan habits on a daily basis so that when fans have content needs in this area, they will think of you first.

3. Content and fan data analysis and optimization

1. Continuous testing and optimization

Analyze creative content data, number of readings, number of comments, number of reposts, number of favorites, number of likes, etc., and continuously optimize to retain users.

2. Analyze fan habits

Interact more with your fans, get to know them, and make them feel that you are always paying attention to them.

3. Essential tools for self-media

If you want to do your job well, you must first sharpen your tools. Finally, here are some essential tools for self-media people.

1. Editor

Editor: Xiumi Editor, 135 Editor, 96 Editor, iEditor, Yidian Editor...

2. Rankings

Ranking list: Optimistic, New List, Xigua Assistant, Yichuan, Tencent Micro School...

3. Index Hotspots

Index hot spots: WeChat Index, Baidu Index, Weibo Data Center, SEO Data Query, Micro Index...

4. Data Analysis

Data analysis: Xigua Data, 360 Trends, Umeng, Alexa...

5. Image material

Picture materials: Qiantu.com, Baotu.com, Tuchong, Wotu.com, Pexels...

6. Video material

Video materials: Youku, Tencent Video, iQiyi, Vbo, you tube...

7. Image processing

Image processing: PS, Meitu Xiuxiu, Teorex Inpaint, Chuangketie, fotor design...

8. Video Processing

Video processing: PR, VideoStudio, QuickEdit, AVID, iEdit...

9. Other useful tools

Other practical tools: Xmind mind map, online file converter, Baidu shortened URL, Tencent questionnaire, grass material QR code...

Source: Lao Xia Analyst