What is the monetization positioning of Tik Tok? Introduction to Douyin's money-making model

Friends who operate Douyin can use the Douyin platform to achieve the purpose of monetization, so they can earn some income. What is Douyin's monetization positioning? I believe that many Tik Tok users don’t know much about it, so in the following content I will introduce you to Tik Tok’s money-making model.

If you want to make money from Douyin, you have to understand the underlying logic of Douyin:

Douyin and Toutiao both come from the same company: ByteDance, and they have a similar recommendation algorithm mechanism. Although I have been using Toutiao for several years and am very familiar with it, there are still huge differences between Douyin short videos and Toutiao. In fact, it is very simple to increase followers on Douyin.

With my own practical data to support me, I can tell you with certainty that the secret for ordinary people to play Douyin well and quickly increase their followers can be summed up in three words: hit the jackpot. Through data analysis, we can find that accounts with hundreds of thousands of fans must have been brought up by a few big hits.

Similar to creating a hit article on self-media, first do a good job of data analysis, refine the existing hot topics, and then process them again to create a hit. The probability of a hit becoming successful by doing this is very high. Our best data is that a single video has 32 million views and gained more than 200,000 followers.

In fact, it is not difficult to play TikTok well:

From the very beginning, do a good job of positioning and plan the direction of future monetization. If you execute step by step towards your goal in this way, the probability of success is very high.

Introduction to Douyin's money-making model

1. Lead sales

1. Drain traffic to the free traffic pool, sell products or recruit agents. This is the WeChat business model that everyone is familiar with, as shown in the figure:

2. Attract traffic to offline stores. If you have an offline store and want to increase customer traffic, you can directly shoot the features of your products, such as clothing and food displays. You can take the photos yourself or ask your customers to take them. When posting on Douyin, be sure to include the location of your store. Douyin will give priority to local users.

2. Advertising Revenue

When you have a certain number of fans, many advertisers will come to you and you can negotiate the advertising fees.

But be careful not to make the ad content too rigid and not to include contact information directly.

In terms of advertising revenue, Douyin's local food accounts are now a good outlet, helping businesses promote their specialty foods, and a single video can charge thousands to tens of thousands. In first- and second-tier cities, a team of three can basically achieve advertising revenue of more than 100,000 in two months. According to our understanding, many teams that run local accounts have already started operating Douyin.

3. Knowledge Monetization

This is an important way for self-media people to realize their own value:

Share your expertise on TikTok, attract fans, and then make money by selling courses or related services. For example, there are many accounts that create emotional content and earn money by answering fans’ emotional confusion.

Some people may say, I can't provide such service, what should I do?

Just help others distribute it. No boss would refuse an extra free salesperson. After agreeing on the profit sharing ratio, you can start promoting the product.

4. E-commerce Monetization

Through the e-commerce showcase function of Douyin, you can insert products into the video and jump to Taobao to complete the transaction.

Douyin’s ability to bring goods is unquestionable, but most people use Douyin for entertainment, not shopping. How can we increase the conversion rate?

Through our tests, we found that content that recommends good products is the easiest to sell, because this can directly tell fans: I am here to sell, come and buy! No need to hide it.

If Douyin users want to achieve the goal of monetization, it is best to understand the specific ways of Douyin monetization. After understanding these, you will know how to monetize. Of course, the number of your Douyin fans also needs to be continuously increased.

This concludes this article about what Douyin’s monetization positioning is and what Douyin’s money-making model is. For more relevant Douyin monetization model content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!