Kuaishou information flow advertising, you will understand after reading it

summary:

To help you understand the relevant knowledge about Kuaishou’s information flow advertising, this article will share with you six aspects: account opening method, advertising space, billing method, user groups of Kuaishou’s information flow advertising, advantages of Kuaishou’s information flow advertising, and detailed optimization of Kuaishou’s information flow advertising. Only by understanding more knowledge points can you better learn how to place advertisements on Kuaishou.

Traffic, that is, users, are the dominant force in realizing commercial realization, so the advertising content released by merchants must be down-to-earth in order to truly realize monetization. If merchants want to do information flow promotion, channel selection is a very important part of our business. Just like the Kuaishou platform, it has captured more than 500 million users with its down-to-earth short video content and is the most popular APP software for everyone, young and old, to kill time. Well, now let us learn some relevant knowledge points about the information flow advertising on the Kuaishou platform.

1. Open an account + top up

So far, there are two channels for opening a Kuaishou account, official and agent. However, the official requires a minimum recharge of 10,000 yuan, while the agent’s account opening and recharge charges have their own standards and service models. For example, we at Xingya Technology can open accounts for merchants for free, and the pre-recharge only requires around 5,000 yuan.

2. Advertising Placements

1. User Discovery Page

Kuaishou will open the fifth/sixth video position on the discovery page to business partners, and short videos, photo albums and albums of 720P or above produced by advertisers will be displayed in this position.

2. Video playback page

During the playback of short videos, photo albums, and photo albums created by advertisers, Kuaishou has added an action button function at the bottom, which will jump the user after clicking it.

3. Landing Page

In response to different advertiser needs, Kuaishou will jump to the corresponding landing page, application market, etc. to complete the conversion of advertising to users.

3. Kuaishou Advertising Billing Method

1. CPC, charge by click. The fee for each click of the advertisement starts from 0.1 yuan for Android and 0.2 yuan for iOS. The fee is calculated once the video starts playing.

2. CPV, charged by exposure, the cost required for an ad to be exposed once, and a fee is charged once the video is played for more than 3 seconds.

3. OCPC, charging by conversion, that is, advertisers first invest costs to test the advertising effect, and then charge after users see the advertisement and convert into consultations, messages, downloads, etc.

4. User groups of Kuaishou information flow advertising

Kuaishou platform has more than 500 million users, and women account for a large proportion, 74%, and the user base of Kuaishou platform is mainly from third- and fourth-tier cities and above.

5. Advantages of Kuaishou’s information flow advertising

Kuaishou can use its data management platform to collect data and analyze users' basic attributes, interests and hobbies, user environment, etc. to accurately target advertisements. Algorithm optimization further helps advertisers find target users.

6. Optimization of details of Kuaishou information flow advertising

1. You can use hot marketing to continuously meet user needs for marketing
2. The video content must be authentic and effective;
3. The product content of the video should be within 15 seconds, so as not to make users feel visual fatigue;
4. The video clarity requirement is high;
5. Guide users’ consumption through video content and stimulate their consumption desire to the maximum extent.

Author: Zongheng

Source: Zonghengseo

For Kuaishou advertising , please contact Qinggua Media official

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