Inventory of excellent landing page cases in 10 major industries!

The landing page may seem like just a few simple pages, no more than five screens, but it actually contains a lot of content. As a bidder, the ultimate goal is conversion, and the landing page directly determines whether the traffic will be converted.

So today, we have collected landing page cases and their optimization directions for the top ten industries. Let’s take a look~

1. Machinery Industry

Optimization direction: Pay attention to the combination of pictures and texts, and use structured information to display products; avoid pointing all product words to the homepage; avoid listing different products on a single page.

Case 1:

Case 2:

2. Chemical Industry

Optimization direction: Product keywords have strong attributes, so it is recommended to use dynamic landing pages.

Examples:

3. Real estate and home furnishing industry

Optimization direction: For single product keywords, use a secondary delivery page or add a new product details page.

Case 1:

Case 2:

4. Life service industry

Optimization direction: Strong regional attributes, the page presents regional screening results.

Examples:

5. Business services industry

Optimization direction: Demolition dispute business, structured introduction through business scope introduction, articles, cases, business knowledge guides, team introduction, etc.

Examples:

6. Education Industry

Optimization direction: Vocational training. If the keywords involve region, cost, registration, time, conditions, common questions, etc., the landing page needs to introduce relevant content in a structured manner in various forms.

Examples:

7. Tourism Industry

Optimization direction: The tourism industry is highly dependent on regional attributes. The traditional approach is to substitute the user's IP region into the landing page. It is recommended that the dynamic landing page of the self-built website be changed to "keyword region" instead of "IP region".

Examples:

8. E-commerce Platform

Optimization direction: For customers with multiple products, it is recommended to use dynamic landing pages or on-site search results pages.

Examples:

IX. Content Platform

Optimization direction: For content platform customers, it is recommended to disclose some visual content on the download page.

Case 1:

Case 2:

10. Logistics Industry

Optimization direction: It is recommended that different businesses/products with parallel user intentions, or different subcategories of the same business, use secondary pages or add new detail pages for delivery.

Examples:

Whether you can make a high-conversion landing page, the routine is so simple: you can attract users with the brand and product selling points, and in order to convince customers, you can use more immersive native scenes and real experiences. At the same time, you must pay attention to the strong correlation between the advertising creativity and the landing page header image. Final words

In recent years, we often hear people criticizing bidding. The decrease in search engine traffic is an unstoppable trend, and the increase in traffic costs is something all companies have to face.

Optimization in account links will become increasingly limited, and the main battlefield of competition between enterprises has quietly shifted to the back. Customers will buy products from those who can design pages with higher conversion rates, whose rhetoric is more effective, and whose sales follow-up is more active. The ability to control ROI has been compressed into every detailed link starting from the landing page.

Again, there has never been a decline in the bidding industry. When things are not going well at work and career development slows down, we should first think about whether it is the industry that is not good or we are not working hard enough? Therefore, it is recommended that you ask yourself from time to time, "Have you learned anything new recently?"

Author: Houchang College

Source: Houchang College (semlianmeng)

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