How to use YouTube to attract traffic? Practical YouTube traffic generation tips

Written at the beginning: I believe everyone has heard of YouTube traffic , but this video platform is not like other social traffic platforms. You can use paid advertising to provide many steps to everyone, while YouTube is more about sharing some practical experience in text. In fact, nowadays SNS pays more and more attention to video marketing methods, including Amazon, which has added videos to many products! Because video is more intuitive and it is also more of a trend!

(On YouTube, you’ll find that branding is especially important)

Let’s take a look together below! Those YouTube shares…

1. How to conduct video marketing on YouTube?

1. Create your own channel. After registering a Google email account, log in to the YouTube backend and create a channel (you can set the channel name to the brand name of your product, which will facilitate Google searches). Then upload the product videos that need to be promoted and classify them. Use YouTube video sharing to increase brand awareness and accumulate a certain amount of traffic for conversion.

2. Write a channel introduction. The introduction can be the product’s keywords or brand name, which will facilitate Google searches and increase revenue from Google. Why not do it?

3. Have at least 5 original videos. Personally, I don’t recommend downloading other people’s videos and then uploading them. Doing so is very risky as your ranking will not improve, your channel will be demoted, and you may be restricted from posting videos in the future. To sum up, it is recommended that the first five videos you publish should be original videos of high quality. It doesn’t matter whether the rest are original or not. Maybe you can also make pseudo-original videos.

4. The video content is concise and clear. Many people ask me if YouTube promotion requires a lot of special equipment? In fact, generally speaking, a mobile phone with good pixels is enough. The video content does not need to be roundabout, does not need to be very exciting, and does not need to be deliberately modified or beautified. It only needs to be able to intuitively present the story of your product or brand to users. (Sometimes the original flavor is the best)

5. Prepare the English copy in advance. If the videos we make have dubbing, they must be spoken in English. In order to speak it smoothly, we must write the copy in advance.

2. How to make your video stand out?

Everyone may have a misunderstanding, always thinking that making videos is troublesome, that it requires a lot of materials, and that they don’t have the talent for it. In fact, I personally think it is very simple, and it is very similar to taking photos. It’s just that some people are good at it and some are not. However, they can all be streamlined, so there is no such thing as skill or talent!

In summary, two factors make a great YouTube video: production and editing. All things are difficult at the beginning, so let’s focus on video production first.

(The importance of brand storytelling is mentioned again)

story

Information is the most important component of a good video. Are you telling the story of your business? Did you introduce a new product you are about to sell? Or making product samples? Decide on three key points to share. It will be helpful to write them down and practice them a few times.

illumination

Don't underestimate the power of good lighting. If you don’t want to buy additional equipment, you can simply use multiple light sources to avoid those annoying dark shadows and improve video quality. If you want to learn more professional lighting methods, you need to learn the three-point lighting method.

camera

You don’t need an expensive camera to shoot great YouTube videos. Most smartphones are already pretty good at this, but there's one caveat: You should invest in a tripod.

sound

Sound quality has a lot to do with how you shoot your film. First, choose a quiet shooting spot if possible. Second, consider the phone settings. If you try to use the built-in microphone on your computer or camera, background noise may also be included. Consider using an inexpensive standalone microphone to improve the sound quality. It's not difficult to find a cost-effective lavalier microphone for single-use recording.

Once you’ve published your YouTube video, don’t forget to leverage other social platforms. Share the video on Facebook and Twitter and invite your fans to subscribe to your channel.

The above tips can help you shoot good videos and promote products. But like any other social platform, don’t forget that quality over quantity is important when uploading videos.

3. Increase YouTube video exposure

When a seller makes a very interesting video, it is very important to increase the exposure and let users find your video. Sellers need to pay attention to the following three points:

a.Title

Sellers need to ensure that their keywords are at the front of the title, and they can add some colons as appropriate. Keywords should be added after the colons, which will help strengthen the title.

b. Description

The description should include the complete URL, and in this description, you need to add as many relevant keywords as possible, so that users who are already following your video can find your video more easily.

c. Labels

The tag must include relevant keywords. The reason for doing this is to increase the number of subscriptions, visits, comments and likes on the page, thereby increasing the exposure of the video.

4. Common types of marketing videos on YouTube

Build brand impression: Give target audiences entertainment experience and sense of participation

In the first stage of marketing, target customers are not familiar with the seller and the product, so the seller’s goal at this stage is to increase the exposure of the video and the influence of the brand by creating entertainment experiences, user teaching, and Internet celebrity recommendations. Below are three video type examples.

1. Instructional videos

“How-to” instructional videos are a common form of video marketing. Sellers can use this type of video to demonstrate operations and topics that the target audience may be interested in, and use step-by-step instructions to introduce the product.

If the seller is in the initial trial stage, then instructional videos are a good choice. Because the product knowledge that sellers possess serves as expert-level advice to many consumers. This is one of the simple ways to create content that aligns with your brand.

Sellers should pay attention to the length of the video. For example, most of The Home Depot's videos are 1-3 minutes long, but can be longer if the subject requires it. Instructional videos are usually longer, with an average length of about 7 minutes.

2. Entertainment videos

Most entertainment videos require teamwork, but they can often be widely disseminated. Humorous, entertaining, or spectacular videos can be very effective in attracting users.

3. Videos recommended by influencers

One of the easiest ways to expose your brand to potential new target users is to sponsor an influencer video.

This type of video has a wider audience and better performance than direct advertising because it is recommended by celebrities on YouTube.

4. Product evaluation

Product review videos are similar to product videos, but are usually less formal and polished, and have a more down-to-earth feel.

But there is an unexpected risk that these professional review videos analyze the advantages of the product while also pointing out its shortcomings. Therefore, sellers need to control the timing of releasing such videos, and it is best to direct the videos to customers who are already interested in the products.

5. Remarketing Video

After users visit your website, you can show them YouTube ads related to products that interest them.

In conclusion: Basically, the above are some of the more important marketing skills for YouTube. I hope it will be helpful to everyone.

Author: Cross-border Henry Dong

Source: Cross-border Henry Dong