How can fission posters quickly acquire accurate users?

In fact, many people rarely think about these two issues when they are doing fission or generating traffic themselves. So let me first talk about platform traffic. When we do it, I will use the platform traffic as seed users. It is easier to use platform traffic, and it is easy to accumulate the first wave of seed users, which is the starting volume for our fission.

Social traffic is like the fission of posters spread in our circle of friends, and then the fission of WeChat groups and Taskbao. Just like everyone signs up to participate in the event, the poster you share is also a category.

The biggest advantage of social fission is that it is faster to generate traffic through social media, and the traffic range is larger. Let me post a picture first.

Look at this picture. The most popular thing in the circle of friends this year is “poster fission”.

1. First, clarify the carrier

In fact, many people have been doing this kind of fission since 2018, and some of them are the kind who make a lot of money quietly. Let me share it with you today. In fact, there is a core formula for generating traffic, that is, no matter what kind of traffic we generate, such as traffic from moms or traffic from students, we must first have a clear idea of ​​where our traffic pool is, and we must find a carrier with our user base.

Once we find the carrier, which can be the platform we mentioned earlier, you need to design a form that allows the traffic of this carrier to be transmitted from that place to your place.

Today I will mainly talk about my current operations, which is the WeChat group fission technology that I am currently working on, the poster fission that everyone is familiar with, and this is a form of social fission to obtain traffic.

First, I will analyze the logic and ideas of fission through the path of fission.

There are generally three forms of poster fission.

The first one is WeChat group fission;

The second type is secondary distribution;

The third type is third-party plug-ins such as Taskbao and Pointsbao.

Let me explain the path here. The path represents the process of users participating in this activity. The key word that must be met in the design process is "simple" .

There are 5 pictures displayed on the post I posted. You can see from these 5 pictures that the first picture, which is also the first poster, is a poster for high-scoring writing for CET-4 and CET-6. I will put the QR code on this poster as a QR code for following the official account. Then, because your work number will definitely give a feedback after the user follows the official account, after following the official account, I will set a hyperlink to join the group in the automatic reply.

After the user clicks on this hyperlink, he/she will enter the h5 page of the live code of the tool we use. If the user wants to proceed to the next step, she/he needs to click "I want to join the group". After entering the group, the robot in the group will @ her and tell her that she/he needs to forward this script and poster to her friends circle. As for the poster in the group, we also set the QR code to the QR code for following the official account.

In this process, a cycle is formed, that is, from the time you forward the message to the user and set the QR code, and then the new user says goodbye, it is actually moving in a cycle. This path is actually a combination of WeChat groups and public accounts. Through WeChat attention, a WeChat group can automatically reply to establish a link and then use it. The WeChat group robot will automatically reply after a new user joins the group.

PS: Think about it again, how many kinds of replacements can we make? Let me give you an example. For example, if I replace the QR code on the poster with the QR code of a personal account, then it becomes a fission of the WeChat personal account.

If I change the QR codes on the two posters to WeChat group QR codes, it will become a fission form between separate groups...

Why has it extended into so many forms?

They are all adjusted according to your different needs. The fission form between groups currently has the lowest threshold for user participation, because asking users to scan the code to join the group and asking users to scan the code to follow the official account are actually two different concepts.

You can think about it, you see a poster in the circle of friends, and the poster scan code is a personal account, or this poster scan code is a public account, or this poster scan code is to enter a group directly. Among these three, the one you want to find the most is definitely the one that enters the group directly because the group has stronger social attributes and stronger instant interaction capabilities!

So, when we design this fission path, if you want the fission range to be particularly large, which path should you use?

Of course, scanning the poster will allow you to enter the group directly, and forwarding the poster will also allow you to enter the group directly. This means that the threshold for user participation is the lowest and the fission range is the largest.

Know and master the "live code"

I believe that many people still don’t know what the live code means. In our normal WeChat group, the QR code can only be scanned by one hundred people. That is to say, only one hundred people can enter the group by scanning the QR code. You cannot enter when you scan it. It will show that the group has too many people and requires an invitation before you can enter. The live code will remove this permission once 100 people have scanned the code.

In other words, the only advantage of the live code is that when a group is formed, it can be set how many times the group needs to be scanned before jumping. It can be set like this, that is, I create a group behind this live code, and I let it switch after ten times. Then when ten people join this group, it will jump to the next group.

1. Early promotion examples:

Let me explain to you all, when we were promoting our WeChat, on the platform, taking Zhihu as an example, I wrote content on Zhihu, and then I left my WeChat ID at the bottom. The WeChat ID is XXX. Generally, people will leave the WeChat ID you set directly. Generally, those who do promotion are better at marketing , so they will leave their QQ number, bind the QQ number to WeChat, and then they will keep this QQ number when they promote externally.

Therefore, when his WeChat account is full, no matter how you search, you will always find results on the WeChat account he has changed to, which means that this WeChat account will never be full!

2. On the second poster, this path is also quite common.

Let me briefly explain this path. The poster is the live code of the group’s QR code. Then, the user will directly enter the group after scanning the code. After entering the group, he will be asked to forward the poster to his friends circle. Then new users will see the poster through the friends circle and continue to scan the code to enter, thus forming a cycle. When the group reaches a certain level, we must guide these users in the group to follow the official account. At this time, we need to send the official account’s QR code, or the official account’s business card, in the group, and then give users a reason to follow it!

This path is the most versatile!

The main reason is the low traffic loss. The traffic loss between WeChat groups is relatively low, so the user participation rate will be high.

The second is that the risk of this path is almost zero. All guidance is completed in the WeChat group without involving the official account platform. The third advantage is that it allows multiple accounts to increase followers at the same time.

You may wonder why group fission can increase followers on multiple accounts at the same time?

Let me give you an example. For tonight's class, I set it up as a series divided into 3 sections. In the first section, I will push a message to you that you need to follow the XX public account. In the second section, I will not put it on XX, but on the YY account. In the third section, I will change to another public account, which means that you need to follow three public accounts in three sections. I will push it in the same way in the group.

Changing the position of the public account followed and reducing the difficulty of user participation will greatly reduce the user loss rate of scanning the code. Therefore, this path between groups is the most suitable for fission at present!

Why should a user follow multiple public accounts?

In fact, for those who work with traffic, if a user follows one hundred accounts, it means that he has gained one hundred fans, because the monetization paths are different. For those who work with traffic, the monetization of traffic accounts is generally achieved by selling traffic or taking advertisements, so he maximizes the use of one fan.

As mentioned above, you may have seen this in the circle of friends. Ctrip assisted the hotel and launched a group fission activity. What is the difference between this activity and the activities you have seen before?

Let's take a look at the path first. The first part of the path is the poster. The QR code is the entrance to the group after following the public account. After I enter the group, the poster forwarded in the group is the poster of Mission Bao. The QR code forwarded is the QR code of Mission Bao. Do you understand what it means?

When we scanned a poster, it was a poster of a public account we followed, and then we forwarded the poster in a group, and the two posters were different.

After forwarding the poster of this Taskbao in the group, it is the same as signing up for a course on a certain website. You will receive information about how many friends support you. It will motivate you, and it will also set rewards, telling you how many people you need to invite to get what kind of reward.

This path is a combination of the WeChat group fission tool and the Taskbao tool, that is, the combination of tools.

This form is suitable for users with a large startup volume. If the startup volume is small and you use this form, you will not be able to generate many fans and the risk is relatively high.

In order to reduce risks in actual operations, you should try to avoid using the following keywords in posters, copywriting and reply scripts.

Regarding these keywords, let me tell you a way to summarize them. When you are doing fission activities, especially when you are doing Taskbao, there may often be fan clearing and account blocking. There are two such situations. After you clear the fans, you need to click to check the fan clearing rules to find out why you were cleared.

In most cases, the official WeChat feedback to you is a poster. In this case, the keywords on your poster are usually in violation of the rules. Then you have to disassemble the poster and its keywords to see which keywords are in violation of the rules. So I summarized the above keywords.

These keywords will induce attention no matter in the replies in the public account background, in articles, or in posters. Therefore, these keywords: follow, share, invite friends, circle of friends, WeChat group, free red envelopes, cannot appear anywhere.

Keywords: follow, share, invite friends, circle of friends, WeChat group, red envelope, free

For each fission, we have to follow a fixed pattern, which is that the first step is to set the goal, the second step is to design the path, and then conduct repeated verification.

Generally speaking, what is the goal when we do fission? The two most core goals are to increase followers and make money, right? So how do we design the path? We have just talked about three paths above. You can switch the QR codes of these three paths at will, and with the free switching of tools, you can actually match countless routes. So how do you verify it repeatedly? It is to actually practice, test and verify it.

Okay, next let’s talk about some issues that are more easily involved in poster fission. The first issue is actually the poster. Many people say that posters are an important factor affecting fission, and it is indeed the case.

The two posters I posted are both examples of my own practical work. The activity fission of these two posters is more than 50,000 people, which means more than 500 groups. Let me tell you two techniques that I often use in the process of designing fission posters in my activities.

The first method is called keyword extraction. This method requires you to have an ability. When you see posters in your circle of friends, WeChat groups, or anywhere else, you need to collect them. I will use the picture above as an example. You can summarize several keywords of the phrase "Learn English in 100 Days". I will list the keywords for you. The first keyword is "Devil Daddy". This is a strong IP. The second keyword is "Learn English". The third is "Check-in for 100 Days". The fourth keyword is "Fight against laziness". The fifth keyword is "Fifteen minutes a day". The sixth keyword is "Fun".

Then look at the keywords in the EXCEL on the right. I also extracted some. The first keyword is EXCEL, the second is crash course, the third keyword is one class per day, the fourth keyword is master in three days, the fifth keyword is team study, the sixth keyword is limited-time benefit, and the seventh keyword is limited-time free. If the layout is reasonable, the more keywords there are, the more factors it will attract users.

So when you are doing WeChat group fission, if your topic is clear, the first thing you need to do is to dig and extract keywords from the topic that can attract users to click; then the more keywords you collect, the stronger the incentive will become, the stronger the user's willingness to scan the code will become, and the spread rate of the poster will also become stronger. In this process we are talking about, there is a prerequisite that the layout of the poster is reasonable.

Tip 2: Endorsement.

Endorsement actually has a great influence on users. Look at this poster of the Three O'Clock Blockchain. Where is the most cunning part of its trust endorsement? It is in the white frame in the middle. It says Cai Wensheng, Xu Xiaoping, Xue Manzi, Gao Xiaosong, Li Xiaolan, "Learn and grow together", right? You will see words like this.

Actually, this fission has nothing to do with these people, but it can make the conversion rate higher, so everyone will use this technique. I did a book giveaway activity a few days ago. The book I gave away was called Influence. I wrote a few keywords on the book poster here, which are the keywords of trust endorsement. I wrote that Lei Jun, Ma Huateng, Zuckerberg, and Mo Yan strongly recommend it!

In fact, these people recommended a book called The Three-Body Problem. I put it on the book Influence and it still had the same effect. So, are users reading the book or these people? In fact, it doesn’t matter where you put it, as long as you can make the keyword attract the user, it will be ok. So this is a very effective way to attract users’ attention.

Simply giving you techniques is not very helpful. You may know them, but you still cannot make one as a whole. So what I will do below is to give you a fixed poster template and you can just use this template to make it.

The first part is the main title, which should not exceed ten words. It should contain the keywords that are most painful to users, or the keywords that are the most attractive.

The second part is the subtitle, which is mainly used to summarize the main title;

The third part is the outline, the features of the product, which mainly includes what problems it solves and what benefits it can bring to users.

The fourth one is the endorsement, which is what we just said, Lei Jun, Ma Huateng, and Zuckerberg, highly recommended, and then three exclamation marks.

The fifth is incentive. Incentives are mainly reflected in several places. The first is time. Time incentives are only limited to before midnight, only before ten o'clock tonight. No one will be accepted after the time is up. The second is the original price. Today, the original price is 99 and the current price is 9.9 yuan. The third is the number of places. There are only 300 places for this event. Then the first 100 places will be given something. The fourth is the gift. As long as you participate in this event, you will get 1,000 fission posters.

Start-up volume:

Next, I will talk to you about the starting volume. The starting volume is actually a core element of fission. Generally, before looking for the starting volume, we must first do an AB test, that is, we must do a test ourselves first.

The first test I will talk about is the fission rate test. How do you test the fission rate?

Let me explain briefly first. Take the activity of learning English for 100 days as an example. When I promote it, I set a QR code, and when it is forwarded in the group, it is still the QR code for entering the group, but I change this code to another activity code. So, when I promote it, the group that users enter through this QR code is different from the QR code of the poster forwarded by users in the group.

So why did I design it this way? My first wave of promotion is equivalent to me spending 5,000 yuan on you. I asked my brother to help me promote it, and then I gave you the money while I was doing an event. After you helped me promote it, all your users scanned the code to join the group. After joining the group, I have already calculated how many users came from your side for the 5,000 yuan I spent, right?

Then I will use this wave of your users to do fission. So after the users join the group, I will let them join another group with the posters forwarded in the group. After they join the other group, I can count how many users were fissioned after the users from you helped me forward the posters.

So at this time you can get two data. The first data is how many users came when you spent money on promotion, and the second data is how many users were brought in by the users you promoted and forwarded.

The first quantity is called the extension quantity, and the second quantity is called the fission quantity.

So how do we calculate the fission rate at this time? The amount of fission divided by the amount of promotion equals the fission rate.

After we calculate the fission rate, I will tell you a value based on my experience. That is to say, when you test an activity and you just want it to run in more than a hundred groups, you must ensure that your fission rate is greater than 1.2. Greater than 1.2 means that a poster you forward to your circle of friends can bring in 1.2 people.

Next I will talk about the second testing method. The second testing method is called AB testing of posters. This test is usually done by a third-party tool. There is no special technique. This tool is to test the level of dissemination of the poster. Generally speaking, if you release the poster and look at the normal data, how many levels can the poster be disseminated? According to the official answer, it is above level nine. Under the condition of ensuring risk control, you can go all out to promote the poster. Basically, this event poster will definitely go viral.

So after we have tested the fission rate or the level of poster dissemination, we need to get the startup volume. I will now tell you to accumulate platform traffic. Let me tell you about one of my main channels at present, which is the English account related to activities. I will do the placement in English. Just like what we said just now, I will take out one thousand yuan and invest in the other party’s English account related to the activity. I only need to ensure that this activity can explode after investing once, and the volume brought by this wave will become my permanent startup volume, and I can use this as the startup in the future.

The second form is to advertise through the circle of friends of students who are mothers. Generally, it costs three yuan to forward one circle of friends for students. The one for mothers may be cheaper, that is, she is willing to help you forward one circle of friends for one yuan.

The third channel is the delivery through WeChat groups. This has a relatively broad fan base. When you deliver, there will be a problem that you may have promoted it but the effect is not very good. Then, what is this suitable for? It is suitable for tasks such as delivering things through the Internet. In other words, it covers a large number of people who are greedy for small profits. If you want to deliver things like this, don't use the WeChat group to deliver things to the WeChat group.

The fourth type is personal point-to-point group messaging on WeChat, which is the type of point-to-point group messaging we usually use on WeChat to send messages to others. There is actually a skill in this group messaging process. Most people just send a poster to the group, but no one actually reads it. The smarter ones use conversational language and posters to push the message. Of course, those who are particularly good at marketing will just add a link to the simple conversational language and then add a poster at the bottom to push it. You have to give the user the right to choose. He may not scan the code, but he can click on the link, right?

Cold Start:

Because social traffic fission mainly relies on a cold start. When we have the first wave of delivery or the traffic we have accumulated before to do a cold start, as long as one fission test is successful, then the batch of resources you get will become the starting volume for our next activity, right? In fact, this is a snowball effect, which means that the more successful times you are, the greater the starting volume.

Okay, after talking about the startup volume, let's move on to the next core factor, which is courses. Most people may ask why courses are used as an inducement for fission. Let me explain to you that the marginal cost of courses is very low, they are highly replicable, and anything can be related to education. Think about it, can all industries be related to education? Usually, courses are presented in two forms.

In this form, you will see that some good functions are not like our live lectures when they are fissioned. They directly put the course in the pictures and texts of the official account, that is, the audio, video and pictures are used to live lectures. As for the pictures and texts, they are not pushed. They are displayed to you in a form that you can only see by replying to keywords.

In the first form, some public accounts do not use live lectures for fission. You may see that some public accounts put the lessons in the pictures and texts of the public accounts, including audio, pictures, and videos. The pictures and texts are not pushed, and you can only receive them by replying to keywords.

The second form is a live broadcast platform like Qianlelizhi. The advantage of this type of course is that the user experience may be good and users can interact in a timely manner.

But most people may spend a lot of energy to hire a teacher, so users with a lot of cars will have big problems in the course. Now I will give you a tool. This tool can directly download all the audios and then you can use it as a course.

After you get the course, what may confuse you the most is what kind of tools I should use to do group fission, and which tool has the lowest cost and the best effect.

Tools: Wetool+code changer, QR code, group building tool, etc.

If you want to use the lowest cost, I would recommend wetool, which can realize almost all the functions of the robot. As for the live code, you can use code exchange treasure, code cloud or grass QR code.

If you feel that the combination of these two sets of tools requires a lot of manual work, you can upgrade it and use the tool called Explosion Juice. Explosion Juice is relatively inexpensive, but its only disadvantage is that it requires you to use your own account to make a robot. If you use your own account to make a robot, there is a risk that if you reply frequently with this account, the same message can easily be detected as a robot, which can easily lead to your account being blocked.

Then to upgrade to the next level, you can do fission more easily and use less manpower. You can use Qunbao. I have been using this tool for quite a long time, about a year. The advantage of this tool is that it is labor-intensive and the cost is very low. Many of the tasks are done automatically by machines to create groups. There is no risk of account suspension. If an account is suspended, the robot is their own robot. However, its biggest disadvantage is that it is relatively expensive. It should cost ten yuan to build a group.

When talking about tools, we cannot forget the tool settings. I will only talk about a few more detailed points in the tool settings.

The first point is that when we set up the robot of the fission tool, we can usually set a nickname for the robot. If you are more experienced, your setting should be like this: @Pay attention to distinguishing in-group advertisements. You may have to highlight the nickname to let users know what you want to express to them.

The second thing to note is the number of times the live code is scanned. Most live codes are set to jump after 100 times. This actually results in a loss of traffic because after the code is scanned 100 times, it takes time for the QR code to change, so the 101st and 102nd scans are likely to fail.

So in this place, when you set the number of scans, if you join the group very quickly, you should set it to 80. If you don’t create the group very quickly and you don’t want to waste the group, you can set it to 95.

Okay, that’s all I have to say about the tools above. I will put the names of the tools in text form and you can type them on the public screen. Then in the next part I will talk to you about setting the scripts.

Okay, next let’s talk about how to set the robot’s reply words when a user joins the group.

This is the technique for setting up the first paragraph of the speech. The technique for setting up the second paragraph of the speech is the several methods of posters that I told you earlier. The first one is that you have to limit the time to participate, the number of places, and what I will give you if you participate. You must include these points. If you don’t include these points, the forwarding rate will be very low.

You may have noticed that I told him that he must forward the message before he can participate. At this time, you need to create a sense of urgency and tell him that he has already joined the group. If I don’t see his screenshot within an hour, I will directly remove him from the group chat.

Well, this is the setting skills of the book in the first paragraph. The setting performance in the second paragraph is the poster I told you before. There are several methods of posters. The first one is a time line, when to participate, how many places, and I will give you something if you participate. You must join these. If you don’t join these stores, your forwarding rate will be very low.

So what kind of words do you usually send when you receive a screenshot from a user? Most of the time you will say that your registration has been successful, right?

So you must design a way to tell users:

I have received your screenshot, please do not delete it from your Moments, otherwise your registration will be invalid. Then you tell him, congratulations on getting the free class qualification, the date of the course, when I will send the free link of the course to the group, and I will review everyone’s Moments one by one to see if everyone has deleted it.

This statement is completely used to intimidate users. In fact, basically you won’t check yourself, and you don’t have that much time, so this place is to scare users in order to maximize our dissemination.

Then when the WeChat group is full, you must push your official account QR code or business card within an hour, because the one hour after the group is full is the most active time of the group. If you push your official account in the next two or three hours, the activity of the group will gradually decrease. Therefore, you must push the official account business card as soon as possible after the group is full so that people can receive the class, so that the attention rate of the official account will reach the highest.

Okay, that's basically all I have to say today. I feel that I have covered a lot of valuable information. In the process, you will find that the group fission process is actually not very technical, because it has become popular now. It is different from before. When we did it a year ago, there were no robots and no such live codes. Live codes are very technical things, but now the process of continuous generation and iteration of tools cannot be just one. Fission has become a common growth method.

So, finally, I would like to give you some suggestions. The first one is that when you are doing fission, you must simplify the path to reduce the difficulty of user participation. Then, optimize each step that may affect your conversion rate and the process where users scan the code.

The second suggestion is to master every tool and every function of the tools you need to grow in proficiency. Only when you are extremely familiar with the tools can you come up with this kind of fancy way of playing with each tool and the combination of tools.

Whether it is the fission of WeChat groups or the fission of secondary distribution, you can imagine that anything that can be spread on a large scale will have multiple points that touch the weaknesses of human nature. I will share a picture with you, which I also made myself.

This chart actually has several advantages. The first one is that when you go to do fission yourself and can't think of a theme, you can look at this. The biggest symbol in the middle of this chart is poverty. That is to say, you can look at this during the theme design process, and then you can make money. If you find a theme related to making money, you will definitely be able to do it.

Source: Baixiaosheng Big Names Club