Which promotional platforms are suitable for Father’s Day marketing ads?

June 16th is Father's Day, and there are still two days until my father's house. Now is the peak time for friends to choose Father's Day gifts. I wonder what gifts you have chosen for your father? You can share it with other friends as a reference.

Where there are buyers, there are sellers. Sellers can only be seen by buyers if they place advertisements to promote their own brand products. Suppose a buyer is having a headache choosing a gift and doesn't know what gift to pick, he will be inspired when he suddenly sees an advertisement. If the advertisement is well done, it can directly attract user conversions.

There are two purposes for Father's Day marketing: first, brand promotion, and second, increasing sales of brand products.

Today, the editor recommends several good platforms for advertisers to choose from.

1. Weibo Fans Channel

Weibo Fans Channel is a gathering place for the latest hot news and the latest information. Many young users are on Weibo to check hot topics, chase stars, etc., so when advertisers do marketing activities on Weibo, users will be interested after seeing them. After all, Father's Day is the hot event that users are most concerned about recently.

Advertising on Weibo can be accurately delivered to users based on user interest tags. If users are interested in the advertisement, they can like, comment (leave a message), forward, and other operations on the advertisement, thereby expanding the scope of advertising and covering more users.

Weibo Fanstong also has several different billing models. Advertisers can choose different billing methods according to different purposes. If the purpose of advertising is brand exposure, then you can choose the CPM billing method. If it is for other purposes, you can choose CPE billing.

2. iQiyi Advertising

First of all, iQiyi's users are very active, and most of them are young people with high income and high education. According to QuestMobile data in March 2019, iQiyi has 538 million monthly active users and 120 million daily active users on average, ranking first in the industry. Not only that, iQiyi has launched many self-made variety shows, animations, TV series, etc. to increase fan stickiness. Therefore, advertisers placing advertisements on iQiyi will have a large amount of high-quality user resources, which is conducive to advertisement exposure and conversion. Secondly, iQiyi has AI technology that can help advertisers improve advertising effectiveness. As above, users can choose different billing methods according to different promotion purposes.

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iQiyi has many types of advertising space, and small and medium-sized enterprises can place iQiyi information flow ads.

3. Kuaishou Advertising

The user groups of Kuaishou advertisements are mostly distributed in second-tier and lower cities, and users have more fragmented time. Advertisers can choose to deliver products based on the characteristics of the Kuaishou platform population. In addition, advertisers can choose to deliver targeted advertisements based on the characteristics of the products, and target users for more accurate advertising delivery.

4. Momo Advertising

The best advertising resource for Momo ads is people nearby. Momo platform mainly has male users, so advertisers can launch products to male users. Boys will definitely not be able to think of gifts for their fathers on Father's Day. The editor thinks that the advertising effect of launching products such as razors on Momo will definitely be very good.

There are still two days until Father's Day. There are very few festivals in the second half of this year, so there are fewer opportunities to leverage festival marketing in the second half of the year. Although there is a way to "create festivals", creating festivals is not suitable for all industries and products. What's more, "creating festivals" is risky and requires caution.

If you need to place an ad, please contact Qinggua Media official