What is the Blue Sky Algorithm? How to deal with the Blue Sky algorithm?

Blue Sky Algorithm, this name sounds beautiful, but in fact, the truth may not be so beautiful. Because Baidu said that black hat SEO is the "most stringent" algorithm in the history of Baidu search engine, without a doubt.

What is the Blue Sky Algorithm?

The Blue Sky Algorithm is a search engine algorithm rule officially launched by Baidu Search Engine in November 2016 in response to news source sites selling soft articles and directories, which seriously violated news source rules and affected user search experience.

The purpose of the Blue Sky algorithm is to crack down on the sale of soft articles and directories by news sources. Problematic sites will be disqualified as news sources, and their evaluations in Baidu will be lowered. This time, Baidu's Blue Sky Algorithm, like the previous Ice Bucket Algorithm, Green Radish Algorithm, and Pomegranate Algorithm, is a big step forward in continuously combating bad information and improving users' search experience.

Baidu also stated that the Blue Sky algorithm is not only aimed at "news source sites", but all sites on the entire network. Even sites that have not applied for "news sources" will also be subject to "supervision."

If some students don’t understand the news source site, let me explain it here:

News source is a special term for search engines, and refers to a standard website that meets the requirements of search engine seed news stations such as Baidu and Google.

The information on the site is prioritized by search engines and reprinted by online media, becoming the source media for massive online news.

Due to the authority of the news source, the effect on online marketing is obvious. However, this form of audit has a high threshold and is generally not accessible to personal websites.

How to deal with the blue sky algorithm

Websites that trigger the "Blue Sky Algorithm" will be removed from Baidu's news sources and their ratings in Baidu's search system will be lowered, so we must take it seriously:

1. If you have been detected and penalized by Baidu's Blue Sky algorithm, you will need to check and rectify your website based on the news source education articles. After cleaning up the relevant content, you can apply to Baidu for news sources again.

2. The Blue Sky algorithm targets inferior news sources. We should improve the quality of articles, whether they are original or pseudo-original, they must be written well enough.

3. We need to gradually improve our soft article writing skills. After all, only well-written articles can attract more people to the website.

4. If any misjudgment is found, the webmaster can provide feedback through the News Source Feedback Center.