2017 self-media operation encyclopedia!

The topic I want to share today is self-media operation . If you want to engage in self-media this year, you can familiarize yourself with and operate the following contents.

What is We Media

Literally, it means content entrepreneurship and self- marketing through social media platforms. You can use these media platforms to publish what you want to say, express your emotions, and your opinions on an event or technology. However, if you are a friend who wants to start a business and make money in the Internet field, what you focus on is how to attract traffic through self-media platforms and how much profit the self-media platforms themselves can bring us.

What are the self-media platforms

The main self-media platforms on the Internet now are the following: WeChat public accounts , Toutiao , Baijiahao , Penguin accounts , UC Cloud View, Sohu self-media, NetEase self-media, Yidian Zixun , Zhihu column, Jianshu , etc., and there are many more that are not listed one by one.

Even the wifi master key that we usually use came out with its own self-media platform at the end of 2016. It can be seen that the content industry is receiving more and more attention and attention.

How to have your own media

If you want to have your own media, you must register an account first. Let me first tell you a few things you need to prepare before registering:

1. If you don’t have a WeChat public account , it is recommended that you register a WeChat public account first, and then post an article on the WeChat public account. Why do we need to do this step first? Because when registering on many self-media platforms, you need to submit links to articles published on other platforms as auxiliary materials.

2. Security mailbox, which is used to activate the account or retrieve the password;

3. A mobile phone number that can receive messages. If you forget your account password by accident, you can receive SMS to change your password through your mobile phone number. Here is a suggestion for everyone: register and bind NetEase mailbox with your mobile phone number. If you want to register multiple platform accounts, it is recommended to use the same password;

4. Prepare a picture as your profile picture. The size doesn’t need to be too large, 300*300 is fine.

5. ID card number and photos of the front and back of the ID card, holding the ID card (holding the ID card with both hands in front of the chest). However, I would like to remind you that the ID card held in Baijiahao is when the ID card is held with one hand on the right side of the face.

6. A sentence of introduction and description, 10-25 words, does not need to be long, basically every platform requires it.

7. A brief introduction of about 100 words is required by some platforms.

Things to note during the registration process:

Baijiahao:

One person can only apply twice, so be careful. You can go to Taobao to buy an invitation code. It would be best if there is a public account to provide auxiliary materials. Please note: Articles providing auxiliary materials cannot be of a marketing nature. Also, if you want to enter the field related to Baijiahao, then you should include the keyword as much as possible in the auxiliary materials you provide. For example, if you want to enter the Internet field, then you should include the keyword "Internet" as much as possible in the article.

Today’s headlines:

Use software to verify and review, and it can basically be completed on the same day. It will take a long time to review using the PC, about a week.

Penguin:

You need to verify the official account (it is important to say it again. Friends who have not registered a WeChat official account should register first)

UC Cloud, Sohu We Media, NetEase We Media, Yidian Zixun and other platforms: You need to submit a link to a published article as auxiliary material. It is recommended to use public account articles as auxiliary materials

How to operate a self-media platform

Many people have complained to me that when operating these platforms, their posts would be blocked if the titles they wrote were a bit abnormal. Therefore, every step of the operation process is done with great caution. So what should we pay attention to during operation?

1) Mystification

Don’t make too many promises in the title, because if there is no relevant content in the content and no user interaction, it will be troublesome once it is detected by the platform.

2) Quoting out of context

The title does not match the content of the article at all. It's obviously just a beautiful woman going to a certain supermarket, but they exaggerate and write it as a certain female star and a certain boss shopping in a supermarket

3) Exaggeration

It is best to use less or even no exaggerated words and symbols such as exclamation marks, because users are no longer interested in these titles. For example: Shocking! The next scene when a beautiful woman meets a tiger is very surprising….

Therefore, it is recommended that you use the above types of titles as little as possible, or best not to use them.

I will briefly summarize four points of a good title for you: key points, hot spots, pain points, and selling points. (I will give another class to talk about this in detail later)

If you want to increase your income, you must insist on publishing original articles

No matter which self-media platform it is, there will be a trial operation or novice period assessment. Only after passing this assessment period and truly entering the operation period can the system help you recommend articles and generate revenue.

Why do we insist on publishing original articles?

1) If you keep posting original articles for a few weeks, it will be easy for Baijiahao to obtain more posting permissions, upgrading from one article per day to three articles per day. As the number of your posts increases and the number of readers increases, your income will also increase.

2) If Qiehao insists on publishing one original article a day, it will enter the operation period after publishing about ten articles.

3) Toutiao insists on posting content every day for 10 days, and as long as it complies with the platform requirements, it will definitely be recommended.

4) As long as you insist on posting original articles every day on WeChat public accounts, you can get originality within a month at the fastest, and you can activate the praise function. And if you reach more than 5,000 followers, you can activate the traffic master, and the income is also considerable. Try to forward original articles to your circle of friends as much as possible to increase the number of clicks , because the system cannot check whether your article is good or not, but judges whether the article is popular based on the number of clicks.

Profit model of self-media platforms

Advertising Revenue:

Advertising is the profit-making method for most self-media. As long as your self-media has fans and traffic, people will naturally ask you to help them promote advertising .

Product revenue:

If you have a precise group of people, you can find products that their fans like based on your fan group, and then sell them. This will bring more revenue than advertising.

Service income:

Nowadays, many people will open training courses through self-media. If you really have the materials and the resources and traffic, this is undoubtedly a good way to increase income. You can sell a course and directly put in the payment QR code.

Model income:

I have a friend who is very good at game development, so he designed a model and posted it on his own self-media platform. Anyone who is interested will directly consult him and place an order.

Resource project income:

Build your own personal IP through self-media and enhance your influence. Attract more resource traffic projects to you, and then participate in some projects that you personally think are good with lower investment, which will bring you long-term benefits.

Tips:

Although the income generated by rewards is not as high as the ones I mentioned above, if fans affirm the content mechanism you produce and you personally, they will voluntarily give you rewards below the article, and these are also one of the motivations for you to continue to do self-media.

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