Course Contents: Chapter 1 How to monetize short videos 1. Analysis of the five monetization paths of short videos Path 1: Internet celebrity rewards Path 2: Knowledge payment Path 3: E-commerce sales Path 4: Offline traffic Path 5: Expert advertising 2. Analysis of the monetization of the food track 3. Analysis of monetization in the pet industry 4. Analysis of monetization in the beauty industry 5. Analysis of the monetization of sports tracks 6. Analysis of the monetization of the life record track 7. Basic rules and regulations of the platform
Chapter 2 What track should I take to realize quick cash? 1. Self-analysis of preferences, resources and strengths 2. Select products and analyze target groups 3. Methods and tools for finding benchmark accounts 4. Analysis of popular videos and accounts 5. Tips and core of account building Chapter 3 What type of content can I create? 1. What kind of short videos do users like to watch? 2. The presentation method I can choose: plot 3. The presentation method I can choose: oral broadcast 4. The presentation method I can choose: picture + dubbing Chapter 4 What to shoot every day 1. Topic selection and its significance 2. Limited combination formula for topic selection 3. Combination reference method for topic selection Chapter 5 What to shoot every day - copywriting and titles 1. How to output experience/story/sharing copywriting 2. Knowledge/experience-based copywriting output method 3. How to output copywriting for product promotion 4. Get featured and enhance your title 5. How to set the cover title 6. How to set the title of the published copy 7. How to design titles throughout your video Chapter 6 How do I shoot and make videos? 1. Shooting skills that you will master: lens techniques 2. What is the scene and camera position? 3. The significance and analysis of storyboards 4. Script structure and batch copying 5. Selection and use of editing software 6. Master the editing techniques 7. Upload methods and channels Chapter 7 Traffic Strategies and Practical Case Studies 1. When and how often to post videos 2. Setting and selecting the top video 3. Data flow monitoring 4. Logic of traffic push 5. Data analysis of free traffic acquisition 6. Paid traffic delivery method 7. Operational strategies for private domain traffic 8.Packaging links for private domain products 9. Analysis of high-quality short video monetization cases (Part 1) 10. Analysis of high-quality short video monetization cases (Part 2) 11. Analysis of high-quality short video monetization cases (Part 3) |