What SEO factors should be considered during website construction?

Because the results of website construction are presented to search engines and ordinary visitors at the same time, it is necessary to layout SEO optimization elements in website construction and integrate SEO optimization into all aspects of website construction, so as to achieve a result: search engine-friendly, ideal ranking and display of keywords, and customers like it, and the user experience on the site is high.

What SEO factors should be considered during website construction?

There are two misconceptions.

The first type is often encountered in many corporate websites. The website page is very beautiful, simple, or grand. In fact, since these websites do not have SEO elements, they are usually made for internal staff to see. Since there is no ranking, most other customers cannot see them. Only ordinary users are considered, not SEO or search engines.

Another rare situation, but it does happen, is that the website keyword ranking is good, but the interface presented to users is really unattractive. Only search engine friendliness is considered, not ordinary users.

It is not uncommon for companies or individuals who make websites to provide website optimization and SEO services, but does it sound a bit new for SEO companies to provide website building services? I personally believe that SEO website building is the most reliable website building concept, especially for corporate websites!

SEO website building sounds fresh

If a website construction company does not pay attention to SEO, no matter how beautiful the website is, it will be in vain. For corporate websites, real potential customers all come from search engines. If your website is not friendly to search engines at all, and has no ranking on search engines such as Baidu, Haosou, and Sogou, then your website is really a decoration. Therefore, SEO website construction is the most reliable.

The so-called SEO website construction is to make SEO the dominant idea of ​​website construction, and to focus on SEO from the very beginning. This is actually very easy to understand. Some people may think that SEO website construction must abandon the beauty of the website and the special effects of the website?

In fact, it is not the case. Real SEO website building can also achieve various special effects of the website, and can also make your website exquisite, but the key point is that in the design process, you must always pay attention to the friendliness of search engines. You must design the website from the root to be more conducive to search engine inclusion and crawling. Here are a few simple points:

1. URL format. As short as possible. Practice has shown that shorter URL formats are more conducive to search engine inclusion.

2. The website frontend should be purely static. Although search engines do not treat static pages and dynamic pages differently in essence, practice tells us that static pages make smaller requests to the server, respond faster, and are naturally more friendly to search engine crawlers.

3. Keep JS and CSS scripts as concise as possible. Although it is impossible for general web design to make the size of a web page exceed 200KB, the implementation of certain special effects may make the script file very bloated. At this time, you must learn to streamline and compress the script file to control the size of the entire page.

4. Processing of error pages. The error page must not directly return a dead link. The error page should be designed reasonably to make it more friendly to both search engines and visitors.

5. Reasonable application of H tags. Although search engines no longer completely rely on the H tags of web pages to distinguish the key points of web page content, the reasonable use of H tags can still help improve search engine rankings to a certain extent.

6. Processing of TDK labels. Although this is the most basic content in SEO knowledge, many website designers do not pay attention to it and easily overlook it. We must ensure that the TDK of each page is independent content, because the first text content that the search engine recognizes when identifying a page is the TDK. If the TDK setting is unreasonable (especially if the TDK is the same for all pages in the site), it will have a great negative impact on the search engine ranking.

7. Breadcrumb navigation. This is a place that many websites tend to overlook when designing a website. In fact, breadcrumb navigation has always played a very important role in SEO, so you must set up the breadcrumb navigation reasonably.

8. Anchor text links within the site. This is the key point of on-site SEO. Too few on-site anchor texts will not be conducive to search engine crawlers discovering and crawling more on-site pages. Too many on-site anchor texts can easily be regarded by search engines as deliberate optimization, so the degree must be well controlled.

More useful information will be shared later

The above are some reasonable suggestions for SEO website building. Of course, there are still many things that keep pace with the times that need to be integrated into your own website construction ideas. For example, after Baidu launched the automatic push and active push codes, the automatic push function is integrated into the website code during the website construction process, making every page of the website easier to be discovered by search engine crawlers.