「Black Hat SEO Forum」Lao Zhu SEO Amazon keyword ranking disappeared from the homepage?

【Black Hat SEO Forum】Amazon keyword ranking disappeared from the homepage? In recent days, many sellers have reported that the listings that were originally searched on the search results homepage or the first few pages using keywords disappeared inexplicably. Some sellers continue to flip back and still can't see the shadow of their own listings. So the question is, what happened to the Amazon platform that caused the keyword rankings of so many listings to be lost?

「Black Hat SEO Forum」Lao Zhu SEO Amazon keyword ranking disappeared from the homepage?

In fact, sellers with more than two years of operating experience are probably not surprised or shocked by this situation. The reason is very simple. This situation is not uncommon in operations and happens from time to time!

Based on past experience, the following are the main reasons why keyword rankings drop or cannot be found:

First, the Amazon system algorithm (A9 algorithm) was adjusted, and the keyword ranking changed. For e-commerce platforms, algorithms are core secrets. In order to prevent them from being exploited and cheated by some people, each e-commerce platform will update its algorithms from time to time. The core of algorithm updates is to adjust the weights of various factors that affect product rankings, or to add the weights of some new variables based on the actual development of the platform, and so on.

For example, direct reviews under Amazon listings used to have weight, and adding a listing to the shopping cart could also increase the weight of the listing, but now all of these are gone;

For example, the weight of green labels was high in the previous period, so many intermediaries sold many aggressive and reckless sellers, but gradually, the VC accounts behind the green labels defaulted on Amazon green label fees and then abandoned the accounts. It is estimated that the weight of green labels will be gradually reduced, and the associated risks will also explode one after another, which will inevitably be reflected in Amazon's algorithm;

For example, consumers previously had to log in through a specific path to leave a review, which was a hassle for buyers, so Amazon’s review rate has always been very low. But now, Amazon has begun to adjust the path and format for leaving reviews, making it easier for consumers to leave reviews, and the rate at which sellers can receive reviews will increase. However, it is estimated that the weight of reviews will be adjusted again in a future adjustment.

For example, a year ago, consumers rarely included videos when leaving reviews, but now the number has gradually increased. Reviews with videos have a higher weight than general text reviews.

There is also a listing’s sales volume, BSR ranking, conversion rate, etc. These are all variables that the algorithm uses to sort the listing’s keywords. We cannot see the algorithm, but they will eventually appear in our listing’s keyword ranking.

Second, a bug occurred during the re-evaluation of Amazon’s system algorithm, causing abnormal keyword rankings for a large number of listings. This situation happens from time to time, but generally after a few days, it will gradually return to its original state, so the seller does not need to do anything or worry, just wait.

Third, the performance of the seller’s listing itself, which includes the sales volume, BSR ranking, order conversion rate, etc. Only when these variables move forward in tandem, the keyword ranking of the listing will be good enough. Many sellers like to search repeatedly to find and confirm the keyword position of their listing, but the keyword position is only a result. The key lies in whether your sales volume is good enough and your ranking is high enough. Try to find it and see. The Best Sellers are basically on the first or second page of search results.

Fourth, negative reviews and buyer’s voice will also affect keyword rankings. Negative reviews have always been the most important factor leading to a decline in sales and an increase in advertising costs. They also have a great impact on the keyword ranking of a listing. A listing that originally ranked on the homepage for keywords may be completely lost due to a sudden negative review. The buyer’s voice in the seller’s performance will also affect changes in keyword rankings. Therefore, for sellers, when your keyword ranking changes, you must check the comments and buyer’s voice indicators. Of course, for prevention purposes, these two variables are also important parameters that we should check in our daily operations.

Fifth, if your listing remains unchanged and your keyword ranking drops, it may be related to changes in others. If you don't change, you may get better and someone else may take your place. Of course, the improvement of other sellers may be due to their real good performance, high sales and high ranking. It may also be that some sellers adopt some black technology methods such as occupying the position of keywords on the homepage, etc. It is impossible to draw a conclusion without specific scenarios, but this is indeed a factor that affects our keyword ranking position.

Sixth, it may be related to the “one thousand faces for one thousand people” strategy that Amazon is currently gradually promoting. Amazon's algorithm is developing in a more intelligent direction. Different consumers will see different display pages due to their search and shopping experiences, etc. This algorithm is reflected on the front end, that is, what you see and what I see are really not exactly the same.

Based on the understanding of the above factors, if one day you suddenly find that the keyword ranking of your listing has changed, an increase is naturally welcome, but if it has dropped or cannot be found, then what you need to do is observe your sales, ranking, and advertising performance. If these have not changed or are even rising, then there is no need to be anxious or panic, just observe and wait quietly. But if you find that the above indicators have all declined, then you already know the reason why you can’t find the keywords. Then go back to the operation and do the necessary maintenance.