「Black Hat SEO Optimization」Achao SEO has a complete set of SEO optimization processes for foreign trade websites!

"Black Hat SEO Optimization" Achao SEO has a complete set of foreign trade website SEO optimization processes! Many friends who operate and optimize foreign trade websites have faced or are facing the following problems: I have just taken over a foreign trade website, where should I start? Content, keywords or something else? During the website optimization process, your ideas suddenly get stuck and you don’t know what to do next? The website is ranked based on keywords, but I don’t know why there are so many pages with duplicate keywords?

「Black Hat SEO Optimization」Achao SEO has a complete set of SEO optimization processes for foreign trade websites!

Step 1: Target market business analysis

1. Website Analysis: Analyze the website’s structure, navigation, code, Robot.txt, 404 and 301 settings and other specific details to ensure that it meets the requirements of subsequent website SEO and specific website requirements.

2. Competition Analysis: Check the competition difficulty of content keywords in search engines and the corresponding competitor websites in order to develop excellent and effective SEO optimization strategies. Here I recommend you to use tools such as Kwfinder and Semrush.

3. Initial keyword collection: Collect niche keywords related to the industry and products, study the search intent of the customer base, and ensure the correctness of the optimization direction. Can you imagine if you were a customer purchasing a product, what would you enter into the search engine to find what you want? Of course, there are much better ways to achieve this, such as asking the customer or the salesperson who is responsible for the customer.

Step 2: Keyword Research

1. Keyword analysis: further determine the initial keyword list and use relevant keyword tools to expand more relevant keywords and long-tail keywords. Analyze the keyword’s search intent, search volume, and competition difficulty, and select appropriate keywords for subsequent page layout. Be careful not to ignore other names for keywords, singular and plural forms, as well as spelling differences and errors.

2. Ranking evaluation: Clearly understand the current competitive difficulty of keywords in order to accurately evaluate future website rankings. It is recommended that you use SEMrush or Excel to count the weekly ranking changes. While the keyword rankings change, we can also observe the improvements in website traffic.

3. Keyword ranking goal setting: clearly set keyword or website traffic increase goals in order to optimize the traffic funnel later. Some people find this goal difficult to set. It doesn’t matter. Start with the simplest one. For example, if the website traffic this month is 100IP, then work hard to increase it to 200IP next month. Each goal will make the website optimization process concrete and tangible. When this step is repeated many times, you will have a clear understanding of whether the keywords are easy to do and how to increase website traffic.

Step 3: Content optimization and submission

1. On-page SEO: The SEO layout issue within the website page is one of the most important links in the entire SEO optimization process. Good On-page SEO not only ensures the readability of the article, but also has a reasonable layout of keywords and internal and external links, which is very beneficial to the website's ranking in search engines. Let’s take a look at a few points that need to be focused on in On-page SEO.

①TDK’s choice

Title: The title of a web page represents the core point of the web page, that is, it tells everyone what the web page is about. Titles based on keywords help determine the theme of the page and the optimization direction for the page containing the keyword.

Description: Due to changes in Google's algorithm, meta description no longer directly affects rankings, but it will directly affect the website's click-through rate. The difference between a 3% CTR and a 0.3% CTR is often fatal.

Keywords: The selection of keywords strives to achieve three goals: accurate positioning, large search volume, and low competition.

②Keyword layout: The overall layout of keywords follows the principle of top-down:

In On-page SEO, the layout of keywords should pay attention to the following aspects

In the title or h tag, layout the core keywords

The core keywords appear in the first 100 words of the article

Make sure the core keywords appear 2-3 times on the page

Layout long tail keywords

Use bold or italic effects

③ Internal and external link layout: The layout of internal links is to increase the connectivity of the website, so that visitors can easily reach other pages of the website. Reasonable internal links are helpful to improve the SEO ranking of web pages. It is recommended to add 2-3 in the article. The external links in a website cannot transfer the weight of the website itself, but the layout of high-quality outbound external links is conducive to increasing Google's trust in the website.

④ Image/video optimization: Images must be losslessly compressed before uploading, otherwise it will affect the loading speed of the website. In addition, the name and description of the picture must correspond to the corresponding product. Optimize the Alt tags of your images. For videos, it is recommended to upload them to social platforms such as YouTube first, and then embed them on the website, which will help improve the loading speed of the web page.

2. Use Rich Snippet to improve website CTR: The click-through rate of a website is very important for the website, so we recommend that the website install Rich Snippet related plug-ins to generate structured data and increase the website's click-through rate. 3. Generate sitemaps for Google and Bing: Make it easier for search engines to index your website. Create XML and HTML versions. The HTML version is the first step. Submit sitemaps through Google and Bing webmaster tools.

4. Submit the website to the search engine: Sometimes it feels that the search engine’s inclusion is too slow, so we can directly submit the URL to the search engine, so that the web page will be indexed by the search engine.

This is possible through Google Webmaster Tools and Bing Webmaster Tools.

Step 4: External link building

"Content is king, external links are king." I believe many SEOers have heard this sentence, but with the adjustment of Google's Panda algorithm, the help of external links for SEO has greatly decreased, but it is still a long way from being outdated. Therefore, we still have to do external link construction. There are three functions of external links: directly attracting traffic, improving the weight and trust of web pages, attracting spider crawlers, and speeding up the collection of information about the types of external links and how to make external links.

Step 5: Monitoring and maintenance

1. Monitoring: In the later stage, we need to monitor the ranking and traffic status of the website to ensure the effectiveness of the SEO strategy. Of course, there is also the ranking status of each keyword and the traffic it brings.

2. Maintenance: It is very necessary to continuously add and modify keywords and website content to continuously improve the website's ranking in search engines. This will allow the website's traffic to continue to increase and avoid stagnation or decline. Of course, you also need to test the website from time to time to avoid unexpected situations. The later stage of external link construction is also indispensable. The continuous growth of relevant external links will bring great benefits to the website.